Stephanie McGowan

Marketing Product Manager of Lumin Bioinformatics at Champions Oncology, Inc.
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Stephanie is that rare Art Director who can work equally well on the creative or business side of projects. She excels at creative design ideas and often comes up with concepts that far exceed the original ask. At the same time, she's able to attend to the myriad small details that ultimately make or break a project - and she ensures that everything is on time and aligned with the original budget.

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Experience

    • United States
    • Biotechnology
    • 100 - 200 Employee
    • Marketing Product Manager of Lumin Bioinformatics
      • Jul 2021 - Present

      • Determines customers’ needs for each offering within the Research Software business unit. • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. • Manages imagery (video and static images) and molds it into a usable format for marketing purposes. • Assesses market competition by comparing the company’s product/service to competitors' products/services. • Works with Software Engineering to incorporate marketing-developed content throughout the Lumin Bioinformatics software platform. • Assists Head of Marketing in bringing new products to market by providing support in analyzing proposed product requirements and product development programs. • Gathers research data, production and sales costs, and anticipated volume for product pricing recommendations. • Develops in partnership with graphic design and content marketing, engaging collateral, and effective marketing campaigns for the product line. Attends/Assists in planning Trade Shows as needed. • Helps sales team obtain greater market share by training on new product launch material as well as working with sales leadership to develop product/service sales strategies.

    • United States
    • Advertising Services
    • Owner
      • Apr 2021 - Present

      We are a full-service agency providing advertising and marketing communications services. Suite Three Studio make sure your identity is as clear as your business purpose and as welcoming as a red carpet. We are a full-service agency providing advertising and marketing communications services. Suite Three Studio make sure your identity is as clear as your business purpose and as welcoming as a red carpet.

    • Freelance
      • Jan 2011 - Present

      I’m a freelance multi-disciplinary graphic designer with a background in marketing who's delivered creative and engaging solutions across brand identity, print, packaging and digital media. I’m a freelance multi-disciplinary graphic designer with a background in marketing who's delivered creative and engaging solutions across brand identity, print, packaging and digital media.

    • Advertising Services
    • 1 - 100 Employee
    • Senior Art Director/Producer/Production Manager
      • Apr 2016 - Nov 2021

      Selected highlights:American Woodmark Corporation• Managed multiple aspects of a two-million dollar annual marketing contract including web, multiple social media platforms, Adwords, email, and print media. Responsible for ensuring that timelines were met and creative briefs were followed.• Managed website design which help grow traffic 20% to 30% per year. • Managed bi-annual production of print product catalogs and specification guides for national distribution• Managed client’s email campaigns for multiple brands.• Created assets and managed digital rollout for client’s sponsorship of Fox’s Home Free reality television series. • Designed series of traveling interactive trade-show booths rotated between the client’s 1200 dealers.• Won remodel industry’s “Marketer of the Year” award in 2017. Won 5 other industry awards between 2015 and 2020, including Best Advertising Campaign, Best Social Media Campaign and Best New Product Launch.Piedmont Environmental CouncilProduced a television spot and digital campaign featuring Robert Duvall for a local conservation group.Kitchen Cabinet Manufacturing Administration Managed social media campaigns, email campaigns, and website redesign. Help increase corporate membership over 30%.Tri-County Feeds, Fashions, Finds Launched a new brand for a local retailer including display advertising, social media and email campaigns.

    • Art Director/Production Coordinator
      • Feb 2013 - Apr 2016

      Works directly with the Creative Director/Associate Creative Director to set the overall artistic style and visual image to be created for projects. Oversees staff who are responsible for creating the individual works that collectively make up complete marketing campaigns for existing brands and new business. In charge of assessing projects, evaluating resource requirements and planning/organizing production schedules. Responsible for estimating, negotiating and developing budgets and timelines for new and existing projects. Purchases materials, overseeing production processes and determining quality control standards for all projects.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Print Production Manager/Senior Designer
      • Feb 2010 - Sep 2012

      Creator of the “Baggie All” which was RuMe’s best seller of 2012 and featured on Good Moring America. Worked with the Creative Directors to develop new patterns, color schemes and bag designs. Developed marketing material and sales material for print and digital platforms to promote products. Implemented a printing process and managed all in-house print production. Managed print production from the initial phase of reviewing client requirements to the final stages of production and distribution. Responsible for maintaining relationships with current venders/suppliers, as well as interviewing and qualifying new vendors.

Education

  • Colorado State University
    Bachelor of Fine Arts - BFA, Graphic Design & Printmaking
    2006 - 2009

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