Experience

Wallace Health

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head Of Content

  • Jul 2020 - Present

  - Lead our team of medical writers, creative writers and content managers to deliver thoughtful, effective content across a range of projects for our international client base.- Develop content strategy using user/customer journey mapping from awareness to loyalty to find the sweet spot between meeting business goals and customer needs.- Plan and measure content performance to gain insights to refine and build long-term strategy and value.- Content activation across a variety of platforms and formats including SEO web copy, sales aids, social media, video, newsletters, and paid advertising.- Particular experience in large-scale global web projects, working alongside client teams and developer agencies to sitemap new or relaunching websites, create page content templates and input in UX and SEO requirements for build.- Use my planning, briefing, copywriting and editing skills to help my team produce beautiful content that's not only medically and scientifically accurate, but meets brand values and tone of voice and works towards long-term goals.- Support my team in their own professional development and skills training.

• Senior Account Manager

  • May 2018 - Jul 2020

  - Working on a range of pharmaceutical and healthcare accounts from private healthcare providers to prescription-only medicines.- In depth and hands-on approach from strategic planning, through writing and production to delivering projects on time and on budget.- Working with numerous stakeholders to deliver multi-channel projects, including delegating to freelancers and project managing in-house studio teams.- Medical and creative copywriting for a range of formats, audiences and products including social media, patient information and HCP communications.



Innovation 1st

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Jun 2016 - May 2017

  My roles include: • Focussing on our most profitable account in order to maximise market spend and infiltrate new regions and sub-brands within the account. • Working with my client's marketing teams from all over the world to deliver homogeneous campaigns which promote brand position and campaign message.• Personal client portfolio worth over £1 million.• Training and managing account executives • Strategizing account growth and competitor analysis• Helping to expand our offering into POS materials, e-commerce and retail opportunities.• Working with heads of department to streamline my team's sales process and strategies to make the team more efficient and able to focus more on client-side tasks rather than an admin-heavy workload.• Reporting client spend, highlighting key areas of potential growth, industry trends, competitor analysis and market research.

• Account Manager

  • Sep 2014 - Jun 2016

  My development to account manager is due to my understanding of the industry and client needs, driving sales through strong client relationships, proactivity and strong pitching, as well as my keen eye for strategy and efficiency. My client portfolio included H&M, Whistl and regional markets within our global Shell account. • Building new client relationships through networking and introduction• Exhibiting at trade shows such as Marketing Week Live and attending industry specific shows to stay on top shifting client sector requirements and product trends• Coordinating tender applications and pitching• Successfully growing existing accounts and reporting progress with company data

• Account Executive

  • Oct 2013 - Sep 2014

  Innovation 1st are primarily a promotional merchandise specialist, focusing on unique products that tell our client’s story. We have a broad range of clients from many sectors including Shell, H&M, Weetabix, Aston Villa, Quantcast and HSBC. My main tasks started as: • Working under account managers to help achieve our sales targets and account growth• Acquiring new leads and customers through research and communication• Working with global suppliers to realise orders• Co-ordinating with internal teams for creative support, web content and fulfilment and delivery.• Gained an understanding of our clients’ consumers and how best to reach and influence target audience to increase sales and brand loyalty.



The Preparation Group

• Administrator

  • Jul 2009 - Aug 2013

  I worked here during Easter, summer and Christmas holidays from university. My main job was to work as front of house receptionist, processing orders and quotes and dealing with enquiries. During my later stints working here I spent a couple days each week working in the sales department consolidating their contact book and highlighting potential leads and sending targeted mail-shots. I worked here during Easter, summer and Christmas holidays from university. My main job was to work as front of house receptionist, processing orders and quotes and dealing with enquiries. During my later stints working here I spent a couple days each week working in the sales department consolidating their contact book and highlighting potential leads and sending targeted mail-shots.