Experience

CIEN+

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Nov 2022 - Present



VML

• United States
• Advertising Services
• 700 & Above Employee

• Program Director - Client Engagement

  • Dec 2019 - Sep 2022

  Responsible for implementing and executing medical education programming across multi-channeled media. I am the acting liaison for WPP Health tasked with providing strategic insight and expertise to clientele. Additionally, I work closely with my Team Lead to support projects and grow new business. Responsible for implementing and executing medical education programming across multi-channeled media. I am the acting liaison for WPP Health tasked with providing strategic insight and expertise to clientele. Additionally, I work closely with my Team Lead to support projects and grow new business.



Hive

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director - Client Services

  • Feb 2019 - Sep 2019

  Joined the Hive family to work closely with CEO to help expand current UK-based portfolio into the US market. Tasks included developing and launching a joint-brand alliance between two major international pharma companies whose goal is to increase consumer transparency on for and ongoing research initiatives. In addition to live events and programs, deliverables have included animation productions, desktop/mobile application development, and digital marketing. Joined the Hive family to work closely with CEO to help expand current UK-based portfolio into the US market. Tasks included developing and launching a joint-brand alliance between two major international pharma companies whose goal is to increase consumer transparency on for and ongoing research initiatives. In addition to live events and programs, deliverables have included animation productions, desktop/mobile application development, and digital marketing.



PRI Healthcare Solutions

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Senior Account Executive

  • Apr 2018 - Jan 2019

  Managed multiple pharmaceutical brand campaigns to effectively promote brand goals initiatives. Ensured efficient execution and delivery of programs as project lead and primary liaison for clients. Program deliverables included live programs, digital marketing, promotional materials and virtual/live trainings. Managed multiple pharmaceutical brand campaigns to effectively promote brand goals initiatives. Ensured efficient execution and delivery of programs as project lead and primary liaison for clients. Program deliverables included live programs, digital marketing, promotional materials and virtual/live trainings.



London Fetish

• Brooklyn, New York

• Consultant/Sales Associate

  • Aug 2017 - Dec 2017

  Brought on for short-term consultation to support owner with launching new Williamsburg-based location. Worked closely with management team to tailor product inventory based on the unique interests and desires of local clientele. Created promotional campaign and fostered relationships with local businesses to drive customer engagement. Brought on for short-term consultation to support owner with launching new Williamsburg-based location. Worked closely with management team to tailor product inventory based on the unique interests and desires of local clientele. Created promotional campaign and fostered relationships with local businesses to drive customer engagement.



Synapse Medical Communications

• New York, New York

• Senior Account Executive

  • Jan 2017 - Jul 2017

  Working closely with the client brand team, I managed and mobilized a new segment of the Novartis Speaker Bureau that was created to execute speaking engagements nationwide. In order to effectively execute this project, I coordinated with multiple agencies and teams (internally and externally) as Project Lead to identify, contract, and train International medical experts to facilitate Key Opinion Leader (KOL) advisory boards and global conferences. Additional responsibilities included overseeing and monitoring program rollout from inception to launch with tracking systems. This included orchestrating recurring touchpoint meetings that focused on status tracking, quality assurance, and quality improvement. Collaborated with internal data analytics team to identify healthcare providers for engagement, identifying areas of need for recruitment purposes. Other projects included management of digital/print promotional materials, event and logistical planning of national conferences, and content development.



Flywheel Partners

• United States
• Marketing Services
• 1 - 100 Employee

• Project Manager

  • Jul 2015 - Dec 2016

  Managed multiple projects for biopharmaceutical brands to ensure efficient execution of brand benchmarks and deliverables. Promoted from Project Coordinator to Project Manager in less than 1 year.Worked with client brand team to develop marketing, training and educational materials for healthcare professionals and salesforce team based on sales data, client segmentation, and brand strategy.Integral part of brand portfolio expansion, growing our roster from two products in a single division to seven total pharmaceuticals spanning three separate divisions.

• Project Coordinator

  • Jul 2014 - Jul 2015

  Coordinated multiple projects for biopharmaceutical brands from end-to-end to ensure effective delivery of deliverables. Tasks included (but were not limited to) development of project schedules and timelines, coordination of weekly status meetings, deliverable preparation and submission for MLR review, and final dissemination.Developed e-Modules, primers, take-home modules, virtual classroom training, workshop presentations, WebEx training, and reference guides based on client needs and brand initiatives.Created professional development materials for new hires and internal team members including how-to guides detailing team processes, brand-specific style requirements, and content construction. Commissioned to source, research and create internal user manuals for project management software best suited to meet team needs.



Forward Consultants

• Greater New York City Area

• Healthcare Consultant

  • Mar 2012 - Apr 2014

  Worked with stakeholders from multiple organizations to develop key strategies for executing national health initiatives. Performed extensive analysis and evaluation on maternal/child health programs for Delaware Health & Social Services. Provided key insight to data collection and extraction imperative to future evaluation. Instrumental in measuring social health determinants of health using data mapping and national-recognized strategic models. Provided documented findings used to develop and implement statewide programs in at-risk communities. Manipulated comprehensive datasets and vital statistics for state agencies to identify areas for quality improvement and assurance, and advised clients on targeted initiatives and action items. Also maintained database for numerous programs within the maternal and child health division. Worked closely with Planned Parenthood of Delaware and Delaware Adolescent Reproductive Health Plan to implement and evaluate Personal Responsibility Education Program (PREP).



ICAP at Columbia University

• United States
• Non-profit Organizations
• 700 & Above Employee

• Project Coordinator

  • Sep 2009 - May 2011

  Conducted a nationwide HIV-feasibility study facilitated in Harlem, NY. Over 200 participants were recruited to join the study for 6-12 months and agreed to be tested for HIV over the study’s duration. In return, participants were counseled and referred to outside services as needed. Trained incoming staff on study protocol, outreach practices, and clinic procedures. Coordinated events with community partners in the Northern Manhattan area. Successfully streamlined study procedures, and eventually overtook quality assurance and control protocol responsibilities by its completion. Improved study retention rate from 68% to 90% after overtaking duties. Contributed to dissemination of findings by co-authoring several chapters with study colleagues in "Poverty in the United States: Women's Voices."



Columbia University- Social Epidemiology

• New York, NY

• Data Consultant/Research Assistant

  • Sep 2008 - Sep 2009

  Worked closely with principle investigator and study coordinator to develop the study instrument and coding protocols used to analyze collected data. The study revolved around social stigma and prejudice and how they influenced speech and communication. Worked closely with principle investigator and study coordinator to develop the study instrument and coding protocols used to analyze collected data. The study revolved around social stigma and prejudice and how they influenced speech and communication.



Public Health Solutions

• New York, NY

• Intern- Internet-based Initiatives Capacity Building Assistance

  • Jan 2009 - May 2009

  Developed tools and provided support to organizations focused on sexual and reproductive health looking to enhance their only presence. Sourced digital content and resources for the creation of an online database. Edited and created items for Diffusion of Evidence-Based Interventions (DEBI) manuals for national programs targeting specific adolescent populations and women. Developed tools and provided support to organizations focused on sexual and reproductive health looking to enhance their only presence. Sourced digital content and resources for the creation of an online database. Edited and created items for Diffusion of Evidence-Based Interventions (DEBI) manuals for national programs targeting specific adolescent populations and women.



Columbia University College of Physicians & Surgeons

• New York, NY

• Research Assistant- First Year Medical Clinical Clerkship

  • Aug 2007 - May 2008

  Coordinated the recruitment of providers from the New York City metro area for first-year medical students for the Program Director. Managed 20 medical students for their clerkship focused around male reproductive health. Coordinated the recruitment of providers from the New York City metro area for first-year medical students for the Program Director. Managed 20 medical students for their clerkship focused around male reproductive health.



Young Men's Clinic of New York City

• New York, NY

• Research Assistant- Department of Population & Family Health

  • May 2007 - May 2008

  Managed qualitative study focused around at-risk non-Hispanic men of color. Coordinated the recruitment, screening, survey administration, and data analysis of findings. Managed qualitative study focused around at-risk non-Hispanic men of color. Coordinated the recruitment, screening, survey administration, and data analysis of findings.



Columbia University Emergency Contraception Awareness & Access Project

• New York, NY

• Program Associate

  • May 2007 - Feb 2008

  Assisted on project developed to increase access to emergency contraception for high school students in New York City. Traveled in and around New York City to assist and provide trainings to school-based health providers regarding EC policy and provision. Conducted needs assessments and group discussions to develop and produce social marketing campaign centered around EC promotion throughout NYC middle school & high schools. Assisted on project developed to increase access to emergency contraception for high school students in New York City. Traveled in and around New York City to assist and provide trainings to school-based health providers regarding EC policy and provision. Conducted needs assessments and group discussions to develop and produce social marketing campaign centered around EC promotion throughout NYC middle school & high schools.