Experience

AMY

• 1 - 100 Employee

• Business Development Manager

  • Aug 2014 - Present

  Greater Seattle Area •Defined and executed strategy for online and direct marketing plan encompassing sales initiatives designed to penetrate and grow targeted markets. •Identified ideal customer profile and modernized marketing messaging to propel growth for online and direct sales. •Headed the development of sales strategies, with an increase is sales force nation-wide by 56%. •Coordinated online marketing/sales as related to consumer activity and growth. •Acted as liaison for internal and external… Show more •Defined and executed strategy for online and direct marketing plan encompassing sales initiatives designed to penetrate and grow targeted markets. •Identified ideal customer profile and modernized marketing messaging to propel growth for online and direct sales. •Headed the development of sales strategies, with an increase is sales force nation-wide by 56%. •Coordinated online marketing/sales as related to consumer activity and growth. •Acted as liaison for internal and external communications with assigned customer representative. •Recruited and trained new sales consultants to use a systematic and repeatable approach to increase monthly average sales. Show less



SkyWest Airlines

• United States
• Airlines and Aviation
• 700 & Above Employee

• Business Development Manager

  • Jul 2013 - Present

  Greater Seattle Area •Established product direction and strategy for start-up e-commerce solutions for home décor category. •Coordinated and prioritized supporting resources (i.e. Engineering, Quality, and R&D) to maximize efforts of company website launch. •Standardized methodology and operational standards for onboarding of new vendors, product SKU’s, vendor portal set up, and pricing/margin negotiations. •Created drop-ship and MAP policies used industry wide. •Developed and distributed regular… Show more •Established product direction and strategy for start-up e-commerce solutions for home décor category. •Coordinated and prioritized supporting resources (i.e. Engineering, Quality, and R&D) to maximize efforts of company website launch. •Standardized methodology and operational standards for onboarding of new vendors, product SKU’s, vendor portal set up, and pricing/margin negotiations. •Created drop-ship and MAP policies used industry wide. •Developed and distributed regular reports to senior management to measure success of ongoing e-commerce and digital marketing initiatives. •Operated in an extremely uncertain market, growing staff from 0 to over 25 in under 6 months. Show less



Pure Homecare

• Senior Merchandiser and Planner

  • May 2009 - Aug 2011

  Greater Seattle Area • Responsible for developing a world-class online shopping experience. • Undertook 6-month site overhaul to obtain higher AOV through upsells and correct color coordination, resulting in an increase of 26% in revenues. • Lead process improvement team in the evaluation and maintenance of online catalog, menu taxonomy, navigation, path-to-purchase, keyword search results, recommendations, pricing and category strategies. • Directed and worked collaboratively with technology and creative… Show more • Responsible for developing a world-class online shopping experience. • Undertook 6-month site overhaul to obtain higher AOV through upsells and correct color coordination, resulting in an increase of 26% in revenues. • Lead process improvement team in the evaluation and maintenance of online catalog, menu taxonomy, navigation, path-to-purchase, keyword search results, recommendations, pricing and category strategies. • Directed and worked collaboratively with technology and creative groups to design new interface and content to make our product offering the fastest and easiest portfolio to navigate, search, and select products. Show less