Experience

Big Think Agency
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Director

  • Feb 2021 - Present


Dog Digital

• Entertainment

• Marketing Director

  • Apr 2018 - Dec 2020

• Head of Marketing

  • Jul 2012 - Apr 2018

  Managing the full marketing team our team of experts ensure excellence across PPC, social media, SEO, media buying & planning, mobile, email marketing, content and analytical work. I work to ensure I am both professional and friendly; ensuring clients are on board with strategies, are kept abreast of all campaign optimisation testing and industry trends and have a great relationship with both the marketing team and the Dog team as a whole.My strengths lie in relationship & team management, digital strategy, implementation across various channels and reporting & analysis. I am a good people manager and thrive on life within an agency that is as forward-thinking, creative and with such a rate of growth as Dog. Our clients are of a very high calibre and I work hands on with clients including:- Edrington Group- UEFA- L'oreal (UK) - DF Concerts & Events // T in the Park // TRNSMT- Curves International- Scottish & Southern Energy Networks- Heineken - Royal Highland Show - MDDUS - Scottish Enterprise - Scottish Ballet - Aberdeen Asset Management- Bibby Financial Services - F&C Investments- Thai Airways Show less

• Digital Marketing Manager

  • Aug 2010 - Jun 2012

  Dog Digital are a market leader in all things digital with wealth of clients and it is here I manage all aspects of clients online marketing focusing on PPC, social media, online display, email marketing, mobile and viral campaigns.I work to ensure the clients get our absolute best service and results which eclipse any set KPIs. Our campaigns are integrated to both on and offline marketing channels and optimised to ensure they deliver against agreed objectives at all times.I plan and implement all campaigns including strategy documents final campaign analysis and recommendations. I manage the digital marketing team to ensure excellence in all outputs and campaign routes.Clients come from a wide range of sectors and include: - Glasgow 2014 Commonwealth Games - London 2012 Olympic Games - UEFA - Scottish Enterprise - ScottishPower - Scottish Widows Investment Partnership - Arran Aromatics - Pagazzi Lighting - East Kilbride Shopping Centre - Innis & Gunn - BiP Solutions - City of Glasgow College Show less



GRP

• Germany
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Media Manager

  • Aug 2007 - Aug 2010

  - Audience research and channel strategy - PPC/SEO - Email Marketing - Mobile Advertising - Social Media - Networking & Negotiation - On and offline media buying for a complimentary mix of channels - Budgetary control & client liaison Clients included: - Toyota (GB) - Highland Spring - Fraser Hart - Rangers Football Club - Edinburgh Festival Theatres Trust- Toyota Industrial Equipment - NHS Greater Glasgow

• Research Manager (Planning)

  • Aug 2005 - Jul 2007

  Working alongside a Planning Director I researched audiences, media routes and competitors before assisting in the planning process for a variety of clients. This basis in advertising and research taught me a number of processes I use to this day and I utilise many skills to plan online media strategies and ensure these compliment any offline activity.I used tools such as Lexis Nexis, TGI, Mintel, Touchpoints, Omniture and various media mapping systems daily. As an IPA member agency we also benefitted from a great deal of research and documentation allowing me to detail potential segments with ease across digital and offline. I works to deliver on new client strategies, pitching and proposal writing and building client buy-in with marketing strategies from the root up. Show less

• Traffic Executive

  • Aug 2004 - Jul 2005