Experience

Sago Mini

• Canada
• Entertainment
• 1 - 100 Employee

• Sr. Director of Design

  • May 2021 - Present

  Sago Mini creates beautiful and thoughtfully designed play experiences for preschoolers and toddlers. We are a group of artists, developers and designers who share a passion for creating physical and digital toys that kids (and parents) love. As Sr Director of Design, I head up our creative team of designers, artists, animators and sound designers. We make sure the child’s perspective is at the center of everything we do. If you have a passion for creating playful experiences to help children learn and grow, then let’s chat! Show less

• Design Director of Consumer Products

  • Apr 2015 - Present

  Formed and worked with a talented team of in-house toy designers to create a line of award winning preschool toys and subscription boxes based on the Sago Mini world and characters.



Spin Master

• Canada
• Consumer Goods
• 700 & Above Employee

• Design Manager

  • Jun 2013 - Apr 2015

  • Creating well loved toy brands by connecting all aspects involved in the design process; including product design teams, engineering, and marketing, while staying focused on the needs of the consumer• Working with marketing teams to explore the marketplace for gaps - inventing toy concepts by innovating on classic play patterns or through the identification of upcoming trends• Maintaining on-going communication with colleagues and freelancers worldwide, to developproduct to cost and schedule• Regular presentations to upper level management of concepts, and on going product updates• Managing and mentoring a team of talented junior designers; delegating tasks and checking infor quality and consistency Show less

• Senior Toy Designer

  • Aug 2010 - Jul 2013

  • Lead designer on a number of girl focused, activity category toys and preschool soft goods• Initial concept development, line direction, market research, sketching, technical drawings, 3D modeling, prototyping, and presentations• Communication with and travel to Asia for manufacturing, bringing the product from initial concept through to final production.

• Product Designer

  • Nov 2009 - Aug 2010

  • In charge of innovative playsets and exciting end results to various activity brands within the organization • Concept sketches, technical packages, 3D modeling, prototyping, and presentations



MEGA Brands

• Canada
• Consumer Goods
• 400 - 500 Employee

• Product Designer

  • Jun 2007 - Nov 2009

  Specific skills and duties include market research, conceptual brainstorming, sketching, presentation images, 3D modeling, prototyping and model making, demonstration videos, and design presentations within the organization and to toy industry leaders. Designed and developed various educational toys, electronic toys, outdoor toys and construction playsets. Some specific toys have included products for major toy licenses such as, Yo Gabba Gabba!, Dora the Explorer, and Thomas the Tank Engine. Show less



Carleton University

• Higher Education
• 700 & Above Employee

• Industrial Design Student

  • Sep 2002 - Apr 2007



National Capital Commission - Commission de la capitale nationale

• Canada
• Government Administration
• 300 - 400 Employee

• Design Intern

  • May 2005 - Aug 2006

  Throughout each project, I was involved in the full design process, from concept development to final production and installation. Specific skills and duties included sketching, graphic design, structural design, technical drawings, and project management. Worked on various overlapping projects such as festivals (Canada Day, Winterlude, etc.), exhibits, and park signage, all within Ottawa, the National Capital Region. Throughout each project, I was involved in the full design process, from concept development to final production and installation. Specific skills and duties included sketching, graphic design, structural design, technical drawings, and project management. Worked on various overlapping projects such as festivals (Canada Day, Winterlude, etc.), exhibits, and park signage, all within Ottawa, the National Capital Region.