Experience

bexio AG

• Switzerland
• Software Development
• 100 - 200 Employee

• Product Manager

  • 2019 - Present

  bexio is a market leader for cloud-based business software for SMEs. I collaborate with data science, UX, marketing, and customer success: - product discovery and feature ideation- market research and competitive positioning- qualitative and quantitative user research with UX and Data Science to evaluate business cases- stakeholder management: gathering feedback and building consensus- definition of Product team OKRs and success metrics - automated user engagement: in-app tours for user onboarding, feature adoption, and contextual help- initiatives with Marketing and Customer Success to increase trial conversion and customer retention- communication to technical and non-technical audiences



yummed

• Product Manager / UX (Co-founder)

  • 2017 - 2019

  yummed is an app for smart nutrition management. I conceptualized a prototype:- competitive review and user research- design principles and user journeys yummed is an app for smart nutrition management. I conceptualized a prototype:- competitive review and user research- design principles and user journeys



home24 SE

• Germany
• Technology, Information and Internet
• 300 - 400 Employee

• Change Management & Organizational Development

  • 2014 - 2017

  Home24 is among Europe's most successful startups and largest online destination for furniture. I accompanied the transformation from startup to mature enterprise: - establishment of an HR analytics framework- change management across departments Home24 is among Europe's most successful startups and largest online destination for furniture. I accompanied the transformation from startup to mature enterprise: - establishment of an HR analytics framework- change management across departments



zweifellos Organic Food

• Germany
• Food and Beverage Services

• Customer Research & Brand Identity (Co-founder)

  • 2013 - 2014

  zweifellos is a brand for mindful snacks in the fast-growing organic food market. Its products provide a healthy alternative to conventional snacks without compromising on taste. My role was to - identify customer needs though interviews and testing sessions- competitive benchmarking- brand design guidelines and tone zweifellos is a brand for mindful snacks in the fast-growing organic food market. Its products provide a healthy alternative to conventional snacks without compromising on taste. My role was to - identify customer needs though interviews and testing sessions- competitive benchmarking- brand design guidelines and tone



BOYDAK Automation

• Switzerland
• IT Services and IT Consulting
• 1 - 100 Employee

• IT Strategy Consultant

  • 2012 - 2013

  Boydak Management Consulting assists clients in the identification of digital business opportunities, end-to-end simplification across business units, and substantial improvements of business agility, as well as customer and employee satisfaction. Boydak Management Consulting assists clients in the identification of digital business opportunities, end-to-end simplification across business units, and substantial improvements of business agility, as well as customer and employee satisfaction.



ZF Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing and Product Management (Internship)

  • 2010 - 2011

  ZF is a global leader in driveline and chassis technology as well as active and passive safety technology. ZF is a global leader in driveline and chassis technology as well as active and passive safety technology.



SEKEM Group

• Egypt
• Food and Beverage Services
• 1 - 100 Employee

• Corporate Communications (Internship)

  • 2010 - 2010

  SEKEM was founded with the vision of sustainable development and giving back to the community. Over the years, SEKEM became the umbrella of a multifaceted agro-industrial group of companies and NGOs, including educational institutions and a Medical Center. SEKEM was founded with the vision of sustainable development and giving back to the community. Over the years, SEKEM became the umbrella of a multifaceted agro-industrial group of companies and NGOs, including educational institutions and a Medical Center.