Experience

ISH Spirits

• Denmark
• Food and Beverage Services
• 1 - 100 Employee

• CMO

  • Jan 2023 - Present



HiFi Klubben A/S

• Consumer Electronics
• 100 - 200 Employee

• Member of the Board

  • Nov 2019 - Present



Brandhouse

• Denmark
• Advertising Services
• 1 - 100 Employee

• Member of the Board

  • Sep 2019 - Present



Dansk Annoncørforening

• Member of the Board

  • Nov 2016 - Present



Sanistål A/S

• Denmark
• Wholesale
• 700 & Above Employee

• Member of the Board at Sanistål A/S

  • Apr 2022 - Jan 2023



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Global Marketing Director Brews & Beyond

  • Nov 2019 - Jan 2023

• Global Marketing Director Core Beer

  • May 2016 - Nov 2019



Doggy AB

• Vårgårda, Sweden

• Member of the Board

  • Jun 2016 - May 2019



Royal Unibrew

• Denmark
• Food & Beverages
• 700 & Above Employee

• Marketing and Innovation Director

  • May 2013 - Apr 2016

  * Leadership of the Marketing Team with 16 members * Brand Management * Research and Insights * Strategic Innovation Management * Communication (traditional and digital), Media and PR * Sponsorships and Events * Licens Partner Management (Heineken and Pepsi) * Leadership of the Marketing Team with 16 members * Brand Management * Research and Insights * Strategic Innovation Management * Communication (traditional and digital), Media and PR * Sponsorships and Events * Licens Partner Management (Heineken and Pepsi)



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• Marketing Director

  • Dec 2006 - Apr 2013

  * Leadership of the Marketing Team with 9 members * Brand Management * Research * Communication, Media and PR * Trade Marketing * Leadership of the Marketing Team with 9 members * Brand Management * Research * Communication, Media and PR * Trade Marketing



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• New Beverages Manager

  • 2004 - 2006

  * Brand Management of the Coca-Cola water brands in the Nordics * 1 direct report and management of four local brand activation manager * Cooperation with region marketing functions and local brand activation teams * Agreement and implementation of top priorities with country offices * Brand Management of the Coca-Cola water brands in the Nordics * 1 direct report and management of four local brand activation manager * Cooperation with region marketing functions and local brand activation teams * Agreement and implementation of top priorities with country offices



Tchibo

• Germany
• Retail
• 700 & Above Employee

• Senior Brand Manager

  • Jul 1999 - Dec 2002



Freie Universität Berlin

• Germany
• Research Services
• 700 & Above Employee

• Student

  • 1988 - 1994

  Master of Business Administration Diploma of Excellence Master of Business Administration Diploma of Excellence