Experience

Universal Parks & Resorts

• United States
• Entertainment Providers
• 1 - 100 Employee

• Senior Manager, Consumer Insights

  • Nov 2021 - Present

• Manager, Consumer Insights

  • Mar 2020 - Nov 2021

  - Design and execute end to end primary research projects that provide insight about guest behaviors for clients to make informed, data-driven business decisions. - Apply creative and critical thinking to survey design to maximize the respondent experience and quality of data.- Conduct statistical analysis using SPSS to answer research questions using univariate, bivariate and multivariate methods including, but not limited to: cluster analysis, factor analysis, regression analysis, CHAID, discriminant function analysis, correspondence analysis.- Collaborate with internal strategic partners to recommend appropriate survey methodology and implement designs using Sawtooth Software including choice-based conjoint, adaptive choice-based conjoint, MaxDiff. - Prepare presentations to include actionable, easy to understand insights and report findings to stakeholders at various levels across the organization.- Projects include: marquee event GSAT, concept tests, pricing tests, copy tests, IP tests, attraction research, ticket offer testing, segmentation and profiling research. Show less

• Senior Analyst, Consumer Insights

  • Feb 2019 - Mar 2020



Universal Orlando Resort

• Entertainment Providers
• 700 & Above Employee

• Senior Analyst, Consumer Insights

  • Oct 2018 - Feb 2019

• Research Analyst, Consumer Insights

  • Dec 2015 - Oct 2018

• Associate Research Analyst, Consumer Insights

  • Jun 2015 - Dec 2015

• Research Coordinator, Consumer Insights

  • Jan 2014 - Jun 2015

• Consumer Insights Intern

  • May 2013 - Jan 2014