Experience

Sightline Media Group

• United States
• Media Production
• 1 - 100 Employee

• VP of Marketing

  • May 2021 - Present

  Brands: Defense News, Military Times, Army Times, Marine Corps Times, Navy Times, Air Force Times, Federal Times, C4ISRNET, and Fifth Domain.In charge of events, promotional campaigns, messaging, branding, research, sales marketing, event marketing, email marketing, and lead generation. Work collaboratively with sales, editorial, branded content, and audience development efforts.

• Director of Marketing

  • Feb 2018 - May 2021



Gannett | USA TODAY NETWORK

• United States
• Media Production
• 700 & Above Employee

• Senior Marketing Manager

  • Sep 2016 - Feb 2018

  Develop go-to-market strategies for both local and national partnerships, promotions, and events. Run national promotions across USA TODAY and the USA TODAY NETWORK of 100+ local publications, through print, digital, email, and social channels. Manage a team that forms new business ideas, sources partnerships, builds creative, executes campaigns, and implements new marketing efforts that drive revenue and engagement. Work with cross-functional teams accomplish goals.

• Marketing Manager

  • Sep 2014 - Sep 2016

  Develop marketing campaigns that target new audiences, drive brand awareness and grow revenue. Assist in the design and execution of integrated campaigns -- Including but not limited to print, digital, email, and social. Provide direction and review work for strategic integrity and quality design. Ensure adherence to brand standards and brand messaging. Manage employee, agency and freelance relationships. Oversee projects from beginning to end, including budgets, creative briefs, RFPs, SOWs, contracts, invoices, timelines, updates and reporting. Assist internal teams with successfully communicating the value proposition of the company's products and services.

• Marketing Coordinator

  • Apr 2012 - Sep 2014

  Implemented Gannett’s local B2B strategy by conducting audience research and creating a new value proposition based on the research results. Lead the message development and creative development for the rollout of a new B2B value proposition. Championed the internal adoption and usage of new B2B messaging, and communicated corporate objectives to local sales and marketing teams. Provided marketing support for internal groups, including but not limited to email execution, training, brand development, promotions, event management, and sales collateral. Pulled and analyzed primary + secondary research to create infographics, sales sheets, whitepapers, and presentations regarding particular segments, audiences, industry trends or key insights.

• Marketing Designer

  • Jul 2011 - Apr 2012

  Analyzed market trends and communicated key insights and research findings to clients across the country. Worked with sales, marketing, and creative staff to provide communications plans, internal collateral development, and distribution of campaign assets (print ads, display ads, emails) across 80+ Gannett properties. Created marketing materials that were visually appealing, met criteria of target audience, and communicated consistency in tone, message, and content. Maintained brand consistency of Gannett’s products and services. Worked with leadership team to build the B2B and B2C communications strategy for the company’s new daily deals website.



ACS Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing/Graphic Design Contractor

  • Jun 2011 - Jul 2011

  Managed the workflow and promotional projects for the agency’s largest client - CORT Furniture, a Berkshire Hathaway Company. Designed emails, flyers, direct mail pieces, and print ads for the client. Ensured all marketing communications were on brand and on strategy. Executed email campaigns to targeted email lists on behalf of individual stores. Reported on campaign metrics. Managed the workflow and promotional projects for the agency’s largest client - CORT Furniture, a Berkshire Hathaway Company. Designed emails, flyers, direct mail pieces, and print ads for the client. Ensured all marketing communications were on brand and on strategy. Executed email campaigns to targeted email lists on behalf of individual stores. Reported on campaign metrics.



Atlantic Settlement Group, LLC

• Fairfax, VA

• Assistant Processor

  • Feb 2009 - May 2011

  Assisted with the settlement process and paperwork: Requested payoffs from the bank. Ordered title searches, binders and policies from the underwriter. Provided recorded deeds, trusts and policies to the home-owner or lender. Resolved both pre-closing and post-closing issues with the client and banks. Maintained company records, accounts, and archives. Assisted with the settlement process and paperwork: Requested payoffs from the bank. Ordered title searches, binders and policies from the underwriter. Provided recorded deeds, trusts and policies to the home-owner or lender. Resolved both pre-closing and post-closing issues with the client and banks. Maintained company records, accounts, and archives.



Gannett | USA TODAY NETWORK

• United States
• Media Production
• 700 & Above Employee

• Production Artist

  • May 2010 - Aug 2010

  Assisted in the creation of different ad layouts for various B2C campaigns. Reformatted existing ads to different newspaper ad sizes. Sent images used in print ads to a toning center and prepared the ad files to hand off to the local markets to run in local papers. Uploaded ad templates and other marketing collateral files to a shared library, to be used by local marketing departments. Assisted in the creation of different ad layouts for various B2C campaigns. Reformatted existing ads to different newspaper ad sizes. Sent images used in print ads to a toning center and prepared the ad files to hand off to the local markets to run in local papers. Uploaded ad templates and other marketing collateral files to a shared library, to be used by local marketing departments.



Marketing

• Northern VA

• Freelance - Marketing & Graphic Design - Ongoing

  • Jan 2009 - May 2010

  Help clients analyze competition, identify key differentiators, target the right audience and communicate value to customers through insight-driven strategies. Provide new and existing businesses with compelling brands and brand stories, unify brand messaging and ensure all communications are on-brand. Design marketing materials, including but not limited to logos, ads, illustrations, emails, whitepapers, presentations, infographics, products, and websites. Help clients analyze competition, identify key differentiators, target the right audience and communicate value to customers through insight-driven strategies. Provide new and existing businesses with compelling brands and brand stories, unify brand messaging and ensure all communications are on-brand. Design marketing materials, including but not limited to logos, ads, illustrations, emails, whitepapers, presentations, infographics, products, and websites.