Marketing Manager

• Sep 2021 - Present

• Initiated and drove the marketing strategy for our new software launch to that marketplace that speaks to the customers’ needs and challenges.• Analyzed and tracked campaign performances weekly.• Utilized ZoomInfo to build lead funnels for sales team and create new campaigns and markets.• Collaborated closely with sales to create sales assets that educate buyers and compel them to partner with us.• Exhibited strong ability to translate technical features and functionality into compelling value statements and narratives. • Created compelling content and passionate storytelling that made customer stories come to life through case studies, testimonials, webinars, events, and videos.• Leveraged HubSpot (CRM) to create and maintain weekly email campaigns to prospective clients and increase retention of current clients through feedback and research.• Increased presence and engagement in the marketplace through social media channels and LIVE sessions with influencers and industry leaders.

Independent Sales Director

• Jul 2007 - Present

• Leveraged interpersonal communication skills and product knowledge to cultivate and secure new client relationships for over 14 years through effective promotion and presentation of new products. • Increased revenue yearly by recommending targeted offerings through online as well as in-person events, and by identifying and developing new business opportunities and partnerships.• Provided training, direction, encouragement, motivation, and advice to currently over 60+ Independent Beauty Consultants across the United States in conducting weekly sales meetings and individual coaching sessions. During those coaching sessions we established daily, weekly, monthly, and yearly sales goals.• Created weekly virtual training videos along with detailed documents for sales team to grow their businesses and be confident in product knowledge.• Coached and trained team on quarterly new product releases via live product demonstrations and q&a sessions.• Established a new beauty consultant 6-week training program online for their Great Start timeframe that included checklists, videos, simulations, and printables.• Implemented and communicated weekly social media strategies and campaigns to increase product exposure to the marketplace.As an Independent Mary Kay Sales Director, Stephanie Gentz is passionate about making women look and feel beautiful. She hosts an annual holiday open house, color insider parties, relaxation spa parties, and skin care classes. Stop by and try all the new products and find that “special something” for everyone on your list! Before you attend your next wedding celebration or holiday party, see Stephanie for great ideas for color choices and application techniques!

Group Fitness Instructor

• Mar 2011 - Apr 2015

Group Fitness Instructor for the YMCA of Metro Milwaukee Group Fitness Instructor for the YMCA of Metro Milwaukee

Learning Analyst

• Oct 2008 - Mar 2010

• Supported learning and development department with program implementation by facilitation, development of program execution details, and response to customer service needs. • Facilitated and implemented a variety of learning and development curriculum for face-to-face and/or virtual classroom environments. Curriculum included videos, pdf’s, checklists, and live simulations for store associates.• Created on-site videos in the department stores with our in-house videography team with scripts and hired actors.• Initiated and lead development of new store associate scenario-based learning with videos and quizzes. This program was designed as a board game model to track each associate’s progress. • Coordinated program implementation and project management by establishing a timely and cost-effective delivery of program materials and uploaded training into our learning management system.• Worked with developers and Subject Matter Experts to achieve a complete material distribution for pilots, launch and on-going needs.• Recognized in companywide newsletter for my success redesigning corporate orientation program.

Training Specialist

• Jan 2007 - Oct 2008

• Designed and delivered New Hire Orientation training courses through a continuous 3-week cycle each calendar year, for more than 85 new employees in a calendar year.• Utilized critical thinking skills to develop detailed training project plans for continuous curriculum development improvement for FastTracs and Leadership Development courses.• Developed and organized training manuals, multimedia visual aids and other educational materials in accordance with corporate marketing guidelines for both clients and internal staff.• Planned, designed and delivered blended training methods for staff development programs using various methods such as classroom training, on-the-job training, e-learning, workshops and computer based training (CBT) programs.• Analyzed and prioritized training needs by conferring with management, implementing large group assessments and reviewing utilization reports.

Group Fitness Instructor

• Mar 2007 - Dec 2007

Marketing Communications Manager/Business Mgr

• Apr 2006 - Dec 2006

• Initiated marketing campaigns to target EMSystem’s installed base of over 30% of the nation’s hospitals, EMS agencies, emergency operations centers, and public health agencies.• Implemented and retained strong customer relationships through onsite or web-based training, and 24/7 on-call help desk support nationwide, and conducted monthly online product training sessions.• Reinforced company’s brand message and integrated solutions story in the web-based emergency preparedness software market through new literature, tradeshow appearances, public relations materials, website content, sales presentation tools, and monthly external newsletter.• Managed customer contract and monthly invoice creation and renewal process, and analyzed accounts receivable collection terms to within 60 days.

Marketing Product Manager

• Mar 2005 - Dec 2006

• Utilized market data, customer VOC, focus groups, and internal feedback to provide the features list for next generation’s products that will drive a targeted 30% projected growth for the company in 2006.• Coordinated marketing campaigns to target RF Technologies, Inc. installed base of over 7,000 customers in the healthcare market for upgrades and parts and accessories sales, across dynamic cross-functional teams.• Strengthened marketing initiatives, upstream and downstream, including redefining the company’s brand message, updating ads, and designing and creating marketing collateral, and scheduling and supporting tradeshows.• Directed and managed the development and production of multiple product DVD’s for training and promotional use expanding the company’s exposure to current and future customers.• Originated and designed the monthly company-wide newsletter covering all facets of the business and market.

Training Specialist

• Jun 2003 - Dec 2005

• Conducted over 600 on-site hours of application and hospital staff end-user training to over 30 clients nationwide.• Supplied clients with consulting proficiency and ‘best practices’ suggestions that were specific to their vertical.• Coordinated trainings and actively managed projects with co-workers and clients via teleconferences, provided support for implementation, configuration and testing of software in client’s environment.• Performed software installations on PC’s and servers; perform backups, restores, and maintenance on database utilizing scripting in MS SQL.