Marketing Programs Specialist

• Jan 2023 - Present

Web Design | Content Writer

• Oct 2019 - Present

Deliver expert services as a freelance web designer and content writer. Conduct detailed analysis to evaluate potential client business needs and specific requirements. Partnering with users to translate requirements into sitemaps, user flows, customer journey maps, wireframes, mockups, and prototypes. Conduct usability testing on prototypes or finished products to assess the quality of a user experience. Produce tools such as personas, usage scenarios, site maps, taxonomies, and wireframes. * Designed and developed six up-to-date, high-quality, data-driven, user-centered, and search engine optimized (SEO) websites for various clients and key stakeholders. * Formulated plans to streamline website design development functions and led detailed user testing to determine improvement areas. * Collaborated with potential clients to collect data about business goals and target audience. * Defined design guidelines, standards, and best practices that aided in creating low-fidelity and high-fidelity design plans for the client. * Leveraged key expertise while creating a customer persona and developing needs and interest profiles. Show less

Social Media Specialist

• Oct 2022 - Aug 2023

Content Specialist

• Oct 2021 - Oct 2022

Digital Marketing Strategist/ Social Media

• Jul 2016 - Dec 2021

SEO Copywriter

• Sep 2020 - Oct 2021

Copywriter

• Jan 2019 - Jun 2021

Email Marketing Specialist

• Jun 2019 - Sep 2020

Copywriter

• Jul 2018 - Sep 2019

Deputy Field Director

• Oct 2012 - Dec 2012

Summer Fellow

• May 2012 - Oct 2012