Experience

Yahoo

• Australia
• Online Media
• 100 - 200 Employee

• Director, Advanced TV

  • Dec 2022 - Present

• Sr. Account Executive Advanced TV (HH Addressable and CTV)

  • Apr 2020 - Dec 2022



Verizon Media

• United States
• Technology, Information and Internet
• 500 - 600 Employee

• Manager Advanced TV

  • Aug 2017 - Apr 2020

• Product Specialist/Manager HH Addressable (Formerly AOL)

  • Apr 2016 - Aug 2017



AOL

• United States
• Software Development
• 700 & Above Employee

• HH Addressable Manager

  • Apr 2016 - Aug 2016

  Plays an integral role in the successful launch and execution of Household Addressable TV campaigns sold by AOL. Reporting directly to the Head of Sales Operations, the areas of oversight will include campaign pricing and planning, campaign stewardship, revenue reporting and forecasting, traffic management and billing. Responsibilities include: Prepare and maintain campaign details throughout campaign lifecycle, including proposal, kick-off and launch. Track and manage campaign… Show more Plays an integral role in the successful launch and execution of Household Addressable TV campaigns sold by AOL. Reporting directly to the Head of Sales Operations, the areas of oversight will include campaign pricing and planning, campaign stewardship, revenue reporting and forecasting, traffic management and billing. Responsibilities include: Prepare and maintain campaign details throughout campaign lifecycle, including proposal, kick-off and launch. Track and manage campaign deadlines and deliverables for internal and external teams. Support Sales Team on generating RFP responses and plans. Steward deals in conjunction with Verizon Marketing to assure 100% delivery of purchased impressions. Secure and input traffic instructions for Addressable Interactive campaigns. Show less Plays an integral role in the successful launch and execution of Household Addressable TV campaigns sold by AOL. Reporting directly to the Head of Sales Operations, the areas of oversight will include campaign pricing and planning, campaign stewardship, revenue reporting and forecasting, traffic management and billing. Responsibilities include: Prepare and maintain campaign details throughout campaign lifecycle, including proposal, kick-off and launch. Track and manage campaign… Show more Plays an integral role in the successful launch and execution of Household Addressable TV campaigns sold by AOL. Reporting directly to the Head of Sales Operations, the areas of oversight will include campaign pricing and planning, campaign stewardship, revenue reporting and forecasting, traffic management and billing. Responsibilities include: Prepare and maintain campaign details throughout campaign lifecycle, including proposal, kick-off and launch. Track and manage campaign deadlines and deliverables for internal and external teams. Support Sales Team on generating RFP responses and plans. Steward deals in conjunction with Verizon Marketing to assure 100% delivery of purchased impressions. Secure and input traffic instructions for Addressable Interactive campaigns. Show less



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Senior Sales Planner (Addressable/Digital)

  • Jun 2015 - Apr 2016



DIRECTV

• United States
• Entertainment
• 700 & Above Employee

• Sales Planner (Addressable/Digital)

  • Nov 2013 - Jun 2015

  Maintaining Digital & Addressable proposals and orders (RFPs, IO executions, etc.) Collaborating with sales coordinators with respect to campaign planning and billing Acting as the primary liaison between the Account Executives & the Agency/Advertisers Campaign booking and execution Monitoring in-flight campaigns to ensure optimal delivery Delivering stewardship reporting to internal and external stakeholders Generating addressable revenue reports for sales… Show more Maintaining Digital & Addressable proposals and orders (RFPs, IO executions, etc.) Collaborating with sales coordinators with respect to campaign planning and billing Acting as the primary liaison between the Account Executives & the Agency/Advertisers Campaign booking and execution Monitoring in-flight campaigns to ensure optimal delivery Delivering stewardship reporting to internal and external stakeholders Generating addressable revenue reports for sales management Coordinating the receipt of trafficking assets (copy & Instructions) between the client and the traffic team Show less Maintaining Digital & Addressable proposals and orders (RFPs, IO executions, etc.) Collaborating with sales coordinators with respect to campaign planning and billing Acting as the primary liaison between the Account Executives & the Agency/Advertisers Campaign booking and execution Monitoring in-flight campaigns to ensure optimal delivery Delivering stewardship reporting to internal and external stakeholders Generating addressable revenue reports for sales… Show more Maintaining Digital & Addressable proposals and orders (RFPs, IO executions, etc.) Collaborating with sales coordinators with respect to campaign planning and billing Acting as the primary liaison between the Account Executives & the Agency/Advertisers Campaign booking and execution Monitoring in-flight campaigns to ensure optimal delivery Delivering stewardship reporting to internal and external stakeholders Generating addressable revenue reports for sales management Coordinating the receipt of trafficking assets (copy & Instructions) between the client and the traffic team Show less



Hallmark Media

• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Ad Sales Assistant

  • May 2012 - Nov 2013

  Primary liaison between Account Executives and agency contacts • Assist in creating and revising sales proposals for both 13/14 Upfront and Scatter negotiations. • Monitor advertiser’s stewardship in addition to coordinating ADUs, quarterly post letters and MSAs. • Consistently on target with delivery of deals and taking liability off the books with customized ADU packages. • Maintain detailed media schedules by creating and revising sales orders based on client move requests… Show more Primary liaison between Account Executives and agency contacts • Assist in creating and revising sales proposals for both 13/14 Upfront and Scatter negotiations. • Monitor advertiser’s stewardship in addition to coordinating ADUs, quarterly post letters and MSAs. • Consistently on target with delivery of deals and taking liability off the books with customized ADU packages. • Maintain detailed media schedules by creating and revising sales orders based on client move requests, weekly and quarterly allocations and program changes. • Cultivate and maintain strong relationships with clientele at all levels through constant communication and interactions. • Resolve scheduling conflicts and discrepancies with the traffic department. • Coordinate client’s Added Value sponsorships (Movie Entitlements, Cross Platform Integrations, Customized Vignettes etc.) between Ad Sales, Traffic and the Marketing Department. • Maintain strong understanding of industry trends and marketplace. Show less Primary liaison between Account Executives and agency contacts • Assist in creating and revising sales proposals for both 13/14 Upfront and Scatter negotiations. • Monitor advertiser’s stewardship in addition to coordinating ADUs, quarterly post letters and MSAs. • Consistently on target with delivery of deals and taking liability off the books with customized ADU packages. • Maintain detailed media schedules by creating and revising sales orders based on client move requests… Show more Primary liaison between Account Executives and agency contacts • Assist in creating and revising sales proposals for both 13/14 Upfront and Scatter negotiations. • Monitor advertiser’s stewardship in addition to coordinating ADUs, quarterly post letters and MSAs. • Consistently on target with delivery of deals and taking liability off the books with customized ADU packages. • Maintain detailed media schedules by creating and revising sales orders based on client move requests, weekly and quarterly allocations and program changes. • Cultivate and maintain strong relationships with clientele at all levels through constant communication and interactions. • Resolve scheduling conflicts and discrepancies with the traffic department. • Coordinate client’s Added Value sponsorships (Movie Entitlements, Cross Platform Integrations, Customized Vignettes etc.) between Ad Sales, Traffic and the Marketing Department. • Maintain strong understanding of industry trends and marketplace. Show less