VP Product

• Jan 2021 - Present

Managing Director, Marketing

• Feb 2020 - Jan 2021

Director of Marketing and Communications

• Jun 2019 - Feb 2020

Strategic Marketing Manager - Innovate Edmonton

• Nov 2018 - May 2019

Technology is changing our world at an unprecedented pace. Companies focused on innovation are redefining the way we live. At Innovate Edmonton, we create an environment where ideas can thrive, and a place that helps entrepreneurs overcome whatever roadblocks they face. Our team collaborates with our city’s brightest minds to create new tech businesses.My work at Innovate Edmonton includes leading marketing and communications strategy for Startup Edmonton, as well as broader campaigns and initiatives that shed light on and amplify the benefits of a strong innovation ecosystem in our city. 2018 / 2019 Highlights- Collision Conference Activation- Innovate Edmonton Master Audience Segmentation - Inventure$ 2019 Activation- Innovate YEG Campaign - Innovate Edmonton Brand Development - Edmonton Economic Development Annual Report

Marketing and Growth Strategist

• Nov 2018 - May 2019

In my role as Strategic Marketing Manager for Innovate Edmonton, I also served as the Marketing and Growth Strategist for Startup Edmonton. Startup Edmonton is dedicated to seeing more tech-enabled companies start and grow in Edmonton. We support founders, students, and company team members through programs and mentorship, talent support and student membership, community development, and workspace. Working with the team since 2011, I have honed my strategy skills across social media, content, multi-channel event campaigns, and email marketing. I also write and deliver curriculum, including Startup 101 and Preflight 3: Selling to Customers and Pitching to Investors. 2018/2019 Highlights: - Edmonton Startup Week 2018 Marketing and Communications - Launch Party 9 Event Planning, Marketing and Communications- Student Developer Conference Marketing and Communications- Meet the Companies 2018/2019 Content Series Strategy (IABC Award Winner 2019) - 2018 Facebook Live Campaign (52 videos and more than 100,000 views)

Manager

• Feb 2015 - Nov 2018

Since 2009, Startup Edmonton has created collisions – between developers, designers, makers, founders, investors and mentors – transforming ideas into companies.My day-to-day work included marketing and communications, curriculum development and program delivery, partnership support, government and community relations, as well as special projects. Highlights: -1st place recognition for Social Media Strategy and Execution from CMO4Hire in 2018 and 2019- Launch Party 3 - 8 Marketing and Communications Strategy - Edmonton Startup Week 2015 - 2018 Marketing and Communications Strategy- Preflight Brand Development - Business Model 101 and Commons Membership Marketing Strategy and Execution - Author: Supporting Startup Communities and Startup Communities Organizers HandbookIn addition to my work at Start Edmonton, during this time, I supported broader initiatives at Edmonton Economic Development: - Ignite Festival Production Management and Marketing Strategy - RISE Magazine Strategy and Writing - IMPACT Luncheon Public Relations Support - Cross-Divisional Marketing and Communications Peer Education Contributor

Instructor

• Sep 2009 - Aug 2017

The Arts and Cultural Management Diploma is a two-year full-time study program with a focus on audience and resource development, publicity and media relations, special events and project management. I taught AGAD 109 - Publicity and Media Relations in the Arts, both in-class and online. In 2011-2012, I had the pleasure of developing AGAD 122 - Introduction to Audience and Resource Development for both in-class and online delivery. The Arts and Cultural Management Diploma is a two-year full-time study program with a focus on audience and resource development, publicity and media relations, special events and project management. I taught AGAD 109 - Publicity and Media Relations in the Arts, both in-class and online. In 2011-2012, I had the pleasure of developing AGAD 122 - Introduction to Audience and Resource Development for both in-class and online delivery.

Project Manager

• Oct 2005 - Mar 2015

Yoko Ono once said, "I just love anybody that does anything in the art world and the artistic world. I want everyone in the field to know that we support them." Bottom Line Productions, we feel the same way. The bottom line is that …we strive to support the arts in all we do. Established in 1993, Bottom Line Productions Inc. is an Edmonton and Calgary-based management and marketing firm that specializes in communications, strategic marketing, event planning, development and media relations.For more than a decade, I provided full marketing, communications, and public relations strategy and execution for clients such as Cirque du Soleil, Broadway Across Canada, Canadian Cancer Society, Compassion House Foundation, and the Edmonton International Fringe Theatre Festival. I also selected, on-boarded and supervised student placements as they took on full-contracts with clients from 2006 - 2015. It's wonderful to see many of the students that I worked with at Bottom Line continue to flourish in communications roles in arts, non-profit, and technology organizations across the country.

Switch Board Operator

• Sep 2002 - Aug 2003

When I graduated from the University of Alberta in 2002, I packed my bags, relocated to London and fell into a job at The British Museum almost by accident. Day-in-and-day-out, I would answer children's homework questions, provide directions to lost tourists, and connect researchers with some of the top experts in the world in far-reaching fields of study. While I was at The British Museum, it became HQ for all communications for UNESCO regarding the looting of the National Musem of Iraq. The phone began to ring off the hook with reporters calling from some of the most respected news organizations around the world. That day was foundational for my career in marketing, communications and public relations. I'm forever grateful to the team in the Press Office that gave me a crash course in crisis communications and message management. When I returned to Canada, I registered in the Arts and Cultural Management Program as a direct result of their mentorship and guidance.