Experience

Silverstone Museum

• United Kingdom
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Board Trustee

  • Jul 2022 - Present

  To advise and support the creation and delivery of the strategy for the museum, as well as making key business decisions. To advise and support the creation and delivery of the strategy for the museum, as well as making key business decisions.



Blenheim

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Group Marketing and Communications Director

  • Aug 2013 - Present

  • Sitting on the senior leadership team developing business wide strategies and driving delivery for commercial success • Pye Home’s board member • Leading the brand strategy and business activity across six brand identities of Blenheim, Blenheim Palace, Blenheim Estate (homes and land) and Blenheim Strategic Partners • Marketing and communications strategy creation and management across every commercial entity including the international visitor business, strategic property development, land promotion, and rural land management • External ESR and internal communications strategy and management • Fundraising, sponsorship, partnership and sales lead generation • Customer journey mapping, insight and analysis control • Full budget and financial control Show less



British Horse Society (The)

• United Kingdom
• Philanthropic Fundraising Services
• 100 - 200 Employee

• Senior Executive of Membership & Marketing

  • Nov 2008 - Aug 2013

  • CRM strategy and execution on the 200,000 database • Customer analysis and insight • Creative content strategy and creation • Developing and executing acquisition and loyalty programmes using multi-channelled tactics • Rebrand and development • Marketing tactics included trade shows across the UK, Media/PR, advertising, affiliate marketing with blue chip partners, including Nissan and Honda and digital marketing • In addition to core job role, project leader on change management and modernisation programmes to see service efficiency increase across the organisation • Managed a team of seven Account Handlers Show less



Just Marketing, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2007 - Nov 2008

  • Partnership negotiations between Lenovo headquarters and Williams F1 team to execute the sponsorship programme worldwide. • Strategic planning and activation with 6 worldwide geo leaders • Sponsorship delivery included: o Events – Worldwide customer engagement programmes at track, Williams F1 team management and driver events and show car road shows o At track engagement including trackside signage and merchandise o Williams team sponsor partnership development o Brand Guardian and negotiator between Williams F1 and Lenovo • Managed two Account Executives Show less



JJ Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Mar 2002 - Feb 2007

  • Executing integrated marketing campaigns across all business areas of Volvo Car UK Dealer Marketing. New car sales campaigns of £500k per campaign • Marketing toolkits covered the entire marketing mix but core delivery of direct mail, radio, advertising, events and digital • Elevated role to include Brand Manager for entire Volvo account team of 25 • Six Sigma process compliance • Online asset management hub delivery • All campaign programme budget control and campaign analysis. • Client management and execution of marketing tactics for Deutche Post, Piaggio Motors and Make A Wish • Managed two Account Executives Show less