Experience

Apollo Interiors Ltd

• United Kingdom
• Construction
• 1 - 100 Employee

• Head Of Marketing (contract)

  • May 2018 - Present



Make It Cheaper

• United Kingdom
• Utilities
• 1 - 100 Employee

• Freelance Marketing Consultant

  • May 2017 - Mar 2018

  Contracted to improve quality of customer communications on and offline to deliver better cut-through. Contracted to improve quality of customer communications on and offline to deliver better cut-through.



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• GM Loyalty Manager

  • Jul 2013 - Oct 2015

  Manager of multi-million pound revenue generating 'Collect and Save' loyalty schemes. Responsible for project management of the sticker collection schemes from concept stage to final review; Development of all internal and external marketing, including digital and point of sale; Wide ranging stakeholder management, from stores and internal Commercial and legal teams to external agencies; Logistics and stock control; Customer research; Development of technology to improve the schemes for customers.



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• Clubcard Online and Digital Marketing Manager

  • Jul 2010 - Jul 2012

  Redeveloped and relaunched the Clubcard website with improved functionality and dynamic content resulting in increased traffic; established email marketing strategy and programme, building database up to 2m+ from scratch; set up Clubcard social media (facebook and twitter).Responsible for Clubcard website content, functionality and creativeSetting & implementing Clubcard email strategy, including managing weekly email programmeDevelopment of Clubcard social media strategyTranslation of offline marketing campaigns into effective, integrated online campaigns, including Clubcard ExchangeBanner ad campaigns across internal and external sitesManagement of resource within email and web operations teams

• Healthy Living Club Manager

  • Sep 2009 - Jun 2010

  Additional role simultaneously undertaken.Set up ongoing recruitment programme for club; improved value of membership; developed joint Flora promotional campaign with Unilever.• Produced 7 segmented and targeted DM campaigns a year• Managed ongoing churn and recruitment programme for club with 500k members• Targeted couponing to deliver agreed SCR for each mailing• Regular teleresearch and online customer survey campaigns

• Clubcard Marketing Manager - Greener Living

  • Aug 2007 - Jun 2010

  Developed green strategy for Tesco Marketing; co-managed set up of new website in 12wks, being promoted to web manager in March 08; established email programme; set up 2 DM campaigns; led agency pitching process; redevelopment and relaunch of new website in Sept 09; Developed successful Christmas e-card campaign to raise money for The Woodland Trust.• Strategic and technical development of website, including increasing interactive content• Driving online sales• Drive-to-site campaigns• Marketing – online and offline, customer and staff communications, including in-store POS, PR, email programme, web banners, links to and from third party sites, DM• Paid search and SEO• Customer research – focus groups and online surveys

• Clubcard Marketing Manager

  • Aug 2006 - Jul 2007

  Achievements include – Green Clubcard customer and staff awareness campaigns; developed Clubcard penetration reporting and target-setting models for stores; increased Clubcard compliance in-store; introduced Clubcard scanners in Tesco cafes.• Responsible for promoting Clubcard presence via in-store customer and staff communications• Increasing Clubcard penetration• Staff hearts & minds campaigns• Developing Clubcard reporting mechanisms for the business• Development of Green Clubcard applications across the business• Customer research

• Stores Marketing Manager

  • Aug 2004 - Jul 2006

  Main function of role was to recommend to the business how to improve individual store performance based on information gathered via site visits, demographic data and customer research. Secondary function was to manage customer service projects.Achievements include – the preview/review of around 10 stores each month; trial of Costa coffee shops in Tesco stores; refresh project for all customer service signage and POS; set up of national Christmas card recycling scheme in conjunction with the Woodland Trust.• New store reviews, establishing reasons for under / over performance and recommending solutions• Regular and ad hoc customer research• Project management• Agency management• Facilitation of meetings at a senior level• Management of marketing graduate and cross-functional work teams

• Publishing Manager

  • Nov 2002 - Jul 2004

  Achievements include – Set up model and managed content for Tesco in-store TV trial (UK’s first in-store TV network); turned ‘What’s New’ magazine into a revenue-generating publication.:• Managed content programme and production for Tesco in-store TV trial• Ran monthly ‘What’s New’ in-store magazine• Responsible for Tesco Extra Price News and Extra range guide• Managed various design, print and media agencies• Cross-functional working• Budget management