Stephanie Cassi
SVP, Sales & Marketing at Xumo- Claim this Profile
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Bio
Justin Burney
Stephanie and I both worked together in the Sales department at VIZIO. Her rapid growth within the organization was driven by her being highly analytical, ability to set strategic direction, and having flawless execution. Stephanie was never afraid to jump in, learn something new, and ultimately make it better - skills which undoubtably will contribute to future successes in her career. Stephanie would be a tremendous asset to any organization.
Paul Watson
Stephanie is a fantastic business leader and among the most capable people I’ve ever worked with. We worked together for over 5-years at VIZIO Inc. in several roles of increasing scope and responsibility. She was the fastest rising star at VIZIO Inc. and recognized many times company-wide for her contributions. There are several attributes that I believe characterize Stephanie’s professional style: Leadership - Stephanie inspires others and drives her team to achieve results. She knows how to set milestones and focuses her team’s effort on the highest impact opportunities. Fantastic at prioritization and knows how to align her team’s objectives with organizational goals. Problem solving - Approaches projects with a blend of analytical thinking, domain expertise, and good judgement. Stephanie is great at developing a perspective that helps leadership understand the broader context of a problem. She knows how to measure results and quantify the size of an opportunity and uses this skill to focus on high impact areas. Team - Stephanie is a great coach and a champion for her team. She knows how to empower direct reports and create a culture where people feel comfortable challenging the status quo. She takes on challenges, encourages innovation and helps others reason through solutions, options, trade-offs, and risks. Culture - An advocate for diversity and inclusion, she encourages diverse perspectives and fosters psychological safety on her team. Stephanie sets high expectations while being sensitive to organizational cultural norms. She creates space in meetings for everyone to collaborate and feel supported. I can’t say enough great things about Stephanie. Highly recommended!
Justin Burney
Stephanie and I both worked together in the Sales department at VIZIO. Her rapid growth within the organization was driven by her being highly analytical, ability to set strategic direction, and having flawless execution. Stephanie was never afraid to jump in, learn something new, and ultimately make it better - skills which undoubtably will contribute to future successes in her career. Stephanie would be a tremendous asset to any organization.
Paul Watson
Stephanie is a fantastic business leader and among the most capable people I’ve ever worked with. We worked together for over 5-years at VIZIO Inc. in several roles of increasing scope and responsibility. She was the fastest rising star at VIZIO Inc. and recognized many times company-wide for her contributions. There are several attributes that I believe characterize Stephanie’s professional style: Leadership - Stephanie inspires others and drives her team to achieve results. She knows how to set milestones and focuses her team’s effort on the highest impact opportunities. Fantastic at prioritization and knows how to align her team’s objectives with organizational goals. Problem solving - Approaches projects with a blend of analytical thinking, domain expertise, and good judgement. Stephanie is great at developing a perspective that helps leadership understand the broader context of a problem. She knows how to measure results and quantify the size of an opportunity and uses this skill to focus on high impact areas. Team - Stephanie is a great coach and a champion for her team. She knows how to empower direct reports and create a culture where people feel comfortable challenging the status quo. She takes on challenges, encourages innovation and helps others reason through solutions, options, trade-offs, and risks. Culture - An advocate for diversity and inclusion, she encourages diverse perspectives and fosters psychological safety on her team. Stephanie sets high expectations while being sensitive to organizational cultural norms. She creates space in meetings for everyone to collaborate and feel supported. I can’t say enough great things about Stephanie. Highly recommended!
Justin Burney
Stephanie and I both worked together in the Sales department at VIZIO. Her rapid growth within the organization was driven by her being highly analytical, ability to set strategic direction, and having flawless execution. Stephanie was never afraid to jump in, learn something new, and ultimately make it better - skills which undoubtably will contribute to future successes in her career. Stephanie would be a tremendous asset to any organization.
Paul Watson
Stephanie is a fantastic business leader and among the most capable people I’ve ever worked with. We worked together for over 5-years at VIZIO Inc. in several roles of increasing scope and responsibility. She was the fastest rising star at VIZIO Inc. and recognized many times company-wide for her contributions. There are several attributes that I believe characterize Stephanie’s professional style: Leadership - Stephanie inspires others and drives her team to achieve results. She knows how to set milestones and focuses her team’s effort on the highest impact opportunities. Fantastic at prioritization and knows how to align her team’s objectives with organizational goals. Problem solving - Approaches projects with a blend of analytical thinking, domain expertise, and good judgement. Stephanie is great at developing a perspective that helps leadership understand the broader context of a problem. She knows how to measure results and quantify the size of an opportunity and uses this skill to focus on high impact areas. Team - Stephanie is a great coach and a champion for her team. She knows how to empower direct reports and create a culture where people feel comfortable challenging the status quo. She takes on challenges, encourages innovation and helps others reason through solutions, options, trade-offs, and risks. Culture - An advocate for diversity and inclusion, she encourages diverse perspectives and fosters psychological safety on her team. Stephanie sets high expectations while being sensitive to organizational cultural norms. She creates space in meetings for everyone to collaborate and feel supported. I can’t say enough great things about Stephanie. Highly recommended!
Justin Burney
Stephanie and I both worked together in the Sales department at VIZIO. Her rapid growth within the organization was driven by her being highly analytical, ability to set strategic direction, and having flawless execution. Stephanie was never afraid to jump in, learn something new, and ultimately make it better - skills which undoubtably will contribute to future successes in her career. Stephanie would be a tremendous asset to any organization.
Paul Watson
Stephanie is a fantastic business leader and among the most capable people I’ve ever worked with. We worked together for over 5-years at VIZIO Inc. in several roles of increasing scope and responsibility. She was the fastest rising star at VIZIO Inc. and recognized many times company-wide for her contributions. There are several attributes that I believe characterize Stephanie’s professional style: Leadership - Stephanie inspires others and drives her team to achieve results. She knows how to set milestones and focuses her team’s effort on the highest impact opportunities. Fantastic at prioritization and knows how to align her team’s objectives with organizational goals. Problem solving - Approaches projects with a blend of analytical thinking, domain expertise, and good judgement. Stephanie is great at developing a perspective that helps leadership understand the broader context of a problem. She knows how to measure results and quantify the size of an opportunity and uses this skill to focus on high impact areas. Team - Stephanie is a great coach and a champion for her team. She knows how to empower direct reports and create a culture where people feel comfortable challenging the status quo. She takes on challenges, encourages innovation and helps others reason through solutions, options, trade-offs, and risks. Culture - An advocate for diversity and inclusion, she encourages diverse perspectives and fosters psychological safety on her team. Stephanie sets high expectations while being sensitive to organizational cultural norms. She creates space in meetings for everyone to collaborate and feel supported. I can’t say enough great things about Stephanie. Highly recommended!
Experience
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Xumo
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United States
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Entertainment Providers
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1 - 100 Employee
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SVP, Sales & Marketing
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Oct 2022 - Present
- Report directly to the President of the JV - Responsible for Xumo TV retail sales strategy & execution - Manage retail relationships and program negotiations - Responsible for OEM strategy and development/management of OEM relationships - Oversee brand & retail marketing (brand development, agency relationships, in-store marketing, digital marketing, training, compliance, CRM, creative) - Responsible for creation and management of GTM, Operations and Planning teams for all retail devices and partners Show less
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Ring
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Head of Retail Sales & Marketing - North America
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Apr 2020 - Sep 2022
- Reported directly to CRO - Promoted to amazon L8 (Director) - Responsible for creation and management of growth strategy for Ring North American (US, Canada, LATAM) business across all retail partners (Best Buy, Costco, Lowe's, The Home Depot, Target, Regionals, Distribution, etc.), ~$1B in total revenue - Managed direct team of 7 spread across the US/total team of 30, encompassing all of retail account management, sales operations, digital marketing and channel marketing (in-store POP, labor, training etc) Show less
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CalAmp
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United States
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Software Development
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300 - 400 Employee
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Vice President of Sales
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Oct 2019 - Apr 2020
- VP of Sales for North America- Responsible for ~25% of total company revenue (approx. $100M annually)- Managed team of 3 Sales Directors across NA- Led execution of internal directives among NA customer base, including upselling of SaaS offerings to hardware business- Worked cross-functionally with Product, Software & Hardware Engineering, Marketing, Finance and other key departments to overcome business obstacles and grow CalAmp share of the NA telematics industry
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Vice President, Sales
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May 2018 - Oct 2019
Vice President of Sales, LoJack Domestic & Automotive Consumer Verticals- Responsible for over 40 members of the national sales team, including 8 direct reports as well as LoJack sales operations- Responsible for annual revenue performance (approx. $60M annually), as well as budget planning, sales forecasting and pricing negotiations with customers- Managed national sales strategy, communicated cross-functionally on product needs, collaborated on pricing strategy, formed GTM strategy for new products, assessed business issues and problem solved - Worked cross-functionally with product, marketing, field operations, legal, and software engineering teams to develop new and maintain existing consumer product lines in the dealer channel- Led internal initiative to pivot from hardware to SaaS in designated businesses- Met with customers, interfaced at the C-level, negotiated new contracts and maintained existing customer base - Developed annual ICP plans, quota assignments, and team strategies to optimize performance Show less
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Director Of Business Development
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Feb 2018 - May 2018
- Utilized telematics hardware solutions combined with consumer applications like LotSmart, SureDrive and LoJack Beyond to grow the worldwide footprint of Cal/Amp consumer telematics/SaaS- Focused on business development opportunities across: Lot management, theft reduction, floor planning, dealer security, vehicle tracking, white labeling, etc.
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VIZIO
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United States
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Consumer Electronics
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700 & Above Employee
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Director of Sales
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Jan 2016 - Jan 2018
-Managed over $1B in total business across major US and Canadian big box mass and wholesale accounts such as Best Buy, Costco, Target, BJ's Wholesale, and Amazon-Managed team of 4 account managers
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Senior National Account Manager
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Jul 2014 - Dec 2015
-Managed portfolio of accounts totaling over $500M in annual TV & Audio revenue including Amazon.com, Walmart.com, and VIZIO.com with an added focus on wholesale accounts Costco (inline & dotcom) and BJ's -Trained and managed team of two direct reports responsible for assisting in management of Walmart.com, Amazon.com and VIZIO.com accounts-Oversaw account management while building and maintaining productive relationships, served as the main point of contact for communication with customers ranging from buyer to executive level-Planed allocation of marketing budgets and ensured proper execution, both online and in print to maximize ROI-Led quarterly and annual customer business reviews-Worked closely with buyers to align with customer initiatives and identified areas for process improvement Show less
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National Account Manager
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Jul 2013 - Jun 2014
- Managed wholesale accounts: Costco (US & Canada, inline & dotcom) and BJ's Wholesale HDTV and Audio businesses- Managed Amazon.com and Walmart.com HDTV and Audio accounts - Trained and managed Jr. NAM responsible for assisting on Walmart.com and Amazon accountsWorked within all departments: Sales, Marketing, Business Planning, Logistics, Accounting and Customer Service to manage all account activity.-Oversaw daily account management while building and maintaining productive relationships-Worked closely with Customer Service and Logistics to troubleshoot problems and maintain a high level of customer satisfaction-Worked closely with Business Planning and Category Managers to have a clear understanding of production capacities so that planning/forecasting/allocations can be adjusted accordingly-Led quarterly and annual customer business reviews: Work closely with buyers to align with customer initiatives and identify areas for process improvement-Ensured weekly purchase orders are issued by my clients based on allocations/forecasts – acted as the liaison between clients and Logistics -Analyzed competitive situations and made recommendations to the internal Category Management teams -Worked with Sales Analysts on implementation of forecasts, promotional planning and pricing -Evaluated sales velocity, overcome sales hurdles and met or exceed sales targets-Managed inventory optimization to ensure adequate in stock levels-Monitored and collaboratively planned weekly/monthly/yearly item forecasts with customer -Maintained pricing and monitored account profitability-Recommended and executed customer-specific promotional plans: e-blasts, homepage placement, site merchandising-Managed projects ranging from merchandising initiatives to process improvement-Nominated by executives to attended Management Training Workshop covering topics like Communication, Managing Time, Priorities and Effectiveness, and Developing Direct Reports. Show less
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Jr. National Account Manager
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Jul 2012 - Jun 2013
Manage the Target, Meijer, and Nebraska Furniture Mart accounts
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Market Insight Analyst
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Mar 2012 - Jul 2012
Led the collection and analysis of industry data and publish reports specific to the Target retail account.Analyzed internal reports to understand account performance at SKU-level.Evaluated performance and ROI of promotions and merchandising and make recommendations for improvement.Developed actionable recommendations by understanding technology trends to drive change and growth in business. Created and shared category-specific industry data to educate account team on market trends; utilized findings to shape sales strategy.Worked directly with senior management across the organization to help provide insight in solving their business problems. Show less
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LRW: Now Material
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United States
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Market Research
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1 - 100 Employee
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Research Associate
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Sep 2011 - Mar 2012
Assisted in management of all stages of the project cycle, managed data collection using multiple databases, worked toward development of marketing solutions, edited questionnaires / project correspondence / final projects, worked with sister companies and field teams to problem solve, used SPSS to analyze data, program check, outline specifics for tabulations and review collected data Assisted in management of all stages of the project cycle, managed data collection using multiple databases, worked toward development of marketing solutions, edited questionnaires / project correspondence / final projects, worked with sister companies and field teams to problem solve, used SPSS to analyze data, program check, outline specifics for tabulations and review collected data
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Cavanah Associates Insurance Agency
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Honolulu, HI
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Intern
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Jan 2010 - May 2010
Filed claims, handled administrative work including filing, making phone calls, handling both incoming and outgoing mail and communications, managed databases and special projects. Filed claims, handled administrative work including filing, making phone calls, handling both incoming and outgoing mail and communications, managed databases and special projects.
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Education
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2010 - 2011
Durham University Business School
Master's Degree With Merit, Marketing -
2007 - 2010
University of Hawaii at Manoa
BA, Sociology, Minor: Spanish -
2006 - 2007
University of California, Santa Barbara
Community
