Experience

PetPlate

• United States
• Pet Services
• 1 - 100 Employee

• Independent Board Member

  • Jan 2023 - Present



SJA Consulting LLC

• Greater St. Louis Area

• Executive Consultant and Advisor

  • Nov 2018 - Present



Freely Pet, LLC

• United States
• Manufacturing
• 1 - 100 Employee

• Chief Commercial and Administrative Officer

  • Mar 2021 - Aug 2021

  Co-developed a new pet food brand using history of consumer research, understanding of the selling landscape and deep category knowledge. Co-led the start-up phase, including the development of a strategic plan, design of company values, organizational structure, talent acquisition, systems and process development, distributor, retailer and consumer acquisition and co-manufacturing management.

• Chief Of Staff

  • Nov 2019 - Mar 2021



Instinct

• United States
• Manufacturing
• 100 - 200 Employee

• Chief Growth Officer

  • Aug 2017 - Oct 2018

  Led sales and sales support teams of 50+ members through the growth of the Instinct brand through strategic partnerships with Petco, PetSmart, Amazon, Chewy and 10,000+ independent pet retailers throughout the United States and Canada.

• Senior Vice President of Sales

  • Apr 2013 - Jul 2017

  Drove aggressive growth across the United States and Canada's pet specialty and e-commerce channels, leading to a joint venture between LCatterton and Agrolimen, eventually resulting in a full transaction that sold Nature's Variety to Agrolimen.

• Vice President of Sales

  • Jun 2009 - Apr 2013

  Launched a full rebrand of Nature's Variety into two distinct consumer brands - Instinct and Prairie. Simultaneously expanded distribution in the independent pet specialty store channel while forming strategic partnerships and launching nationally at Petco and PetSmart over a 3 year period. Built out the e-commerce channel for Instinct at Amazon and Chewy through direct partnerships.



TRG Group, Global Licensee of Victorinox Swiss Army Travel Gear

• Vice President of Sales

  • Sep 2008 - May 2009

  • Led U.S. sales strategy and team, including independent sales agencies and company sales reps to acquire and manage 1200+ points of distribution including national department stores, specialty chains, independent retailers, Amazon and other online category leaders

• Regional Vice President

  • Jan 2006 - Aug 2008

  •Directly drove over half of brand's revenue in both department store and high-end specialty store accounts throughout the Eastern Region

• Director of Strategic Accounts

  • Sep 2004 - Dec 2005

  •Responsible for the development and execution of strategic growth plans for all department store business as well as largest specialty store account; achieved double digit comp growth in all strategic accounts

• Manager of Retail Merchandising

  • Apr 2002 - Aug 2004

  •Successfully launched a nationwide, industry-leading merchandising program through the hiring and training of a team, formalizing communication flow, and providing specific direction to execute brand strategies and drive comp store growth• Developed branded fixtures and led planning, retailer approval and installations of shop-in-shops at Macy’s, Bloomingdales, REI and independent regional chains



Gap Inc.

• United States
• Retail
• 700 & Above Employee

• Project Manager, Global Selling Services

  • Mar 1999 - Oct 2001

• Distribution Analyst, babyGap

  • Feb 1998 - Mar 1999

• Field Management, GapKids & babyGap

  • Jul 1991 - Feb 1998