Experience

Tycoon 360 Licenciamentos

• Brazil
• Advertising Services
• 1 - 100 Employee

• Creative, Product and Marketing Manager

  • Oct 2022 - Present

• Creative, Product and Marketing Coordinator

  • Feb 2018 - Present

  Develop and implement marketing strategies on different platforms to achieve growth of brand recognition, partner portfolio and licensed products sales. Enabled by MGA Entertainment to perform local L.O.L Surprise! brand approvals for softlines category after 2 weeks of training at the company's Los Angeles office.Leadership experience in organizing fairs and summits. Responsible for updating the company's website, creating newsletters with brand and product updates, and coordinating disclosures with PR agencies and communication vehicles. Specialist in creative strategies and product pitch in order to communicate ideas and sell concepts to new licensed partners and prospects. Responsible for the development and approval of communication materials, promotional campaigns, and artworks for style guides. Support in creating arts to assist in the development of new products. Develop and manage the marketing budget.Responsible for coordinating and leading the entire approval process in several segments, categories, and major players in the market (C&A, Credicard, Renner, Grendene, Foroni, Malwee, Nestlé, among others), to ensure the arrival of products with correct brand DNA at the point of sale. Mediate the relationship between licensors (Activision, Ambev, Among Us, Authentic Games, Hasbro, MGA, MGM, Mundo Bita, PepsiCo, PK XD, Ubisoft, among others) and licensees.Ability to make brand presentations to instruct licensed partners to develop proprietary products and correctly following all brand guidelines. Coordinate the work of brand assurance assistants by training, developing, and monitoring the results. Show less



brMalls

• Brazil
• Retail
• 700 & Above Employee

• Marketing Analyst

  • Apr 2016 - Feb 2018

  Supplier relationship and management. Assist in the entire process of creating and executing mall activations, incentive campaigns for the shopkeepers, tactical actions, and events. Control and implementation of promotional materials. Assist in planning institutional media and events (offline and online). Assist the media executive in prospecting and selling media sponsorship. Expertise in the approval of institutional and licensed campaigns (events) for the unfolding of internal and external parts. Market and competition analysis (distribution, penetration, turnover, consumption, behavior, share, gaps and opportunities). Assist in supplier’s payment. Measurement and performance of actions through results presentation. Relationship with shopkeeper. Direct relationship with activation, publicity, digital, and PR agencies. Analysis of sales, trends, shopping flow, promotions, events, incentive, institutional and digital campaigns. Documents organization (contracts and legal documentation). Show less



Innovativo - Marketing Digital

• Advertising Services
• 1 - 100 Employee

• Senior Designer

  • Apr 2015 - Apr 2016

  Responsible for the creative direction for online materials (website, posts, and email marketing) and offline (stationery and visual identity) for different customers and segments. Management of customer communities on social networks. References and trend research. Responsible for the creative direction for online materials (website, posts, and email marketing) and offline (stationery and visual identity) for different customers and segments. Management of customer communities on social networks. References and trend research.



Mattel

• Mauritania
• Telecommunications
• 1 - 100 Employee

• Creative Leader

  • Jul 2013 - May 2014

  Creative support for apparel, accessories, home and health & beauty licensees. Creative strategy for product categories and project management. Brand immersion. Work closely with the commercial team and talent management for new designers. Trend speaker at the Creative Summit Brazil 2014. Participation at the Global Creative Summit 2014 in Los Angeles.

• Junior Designer

  • Jun 2011 - Jul 2013

  Consumer products approval in several categories. Participation in the creation of new style guides. Specialist and focus on the apparel category. Responsible for creative direction, brainstorm and relationship with partners such as C&A, Renner and Malwee. Participation in the Global Creative Summit 2012 and 2013 in Los Angeles, California.



Redibra Licensing

• Junior Designer

  • Jan 2011 - Jun 2011

  Exclusivity with Mattel, working with Barbie, Hot Wheels, Polly Pocket, Monster High and Max Steel brands. With more than 80 licensees and 7,000 items per year. Consumer products approvals in several categories. Support and verification of the correct use of style guides of all brands in licensed products, packaging and point of sale materials. Art direction with creative assistants. Participation in the Global Creative Summit 2011 in Los Angeles, California. Exclusivity with Mattel, working with Barbie, Hot Wheels, Polly Pocket, Monster High and Max Steel brands. With more than 80 licensees and 7,000 items per year. Consumer products approvals in several categories. Support and verification of the correct use of style guides of all brands in licensed products, packaging and point of sale materials. Art direction with creative assistants. Participation in the Global Creative Summit 2011 in Los Angeles, California.



I-Stick

• Retail
• 1 - 100 Employee

• Art Assistant

  • Aug 2010 - Jan 2011

  Creation and development of new products. Photomontage and image processing. Closing file for final production. Market and trend research. Development and approval of children's decorative stickers for Disney licensed products.

• Graphic Design Intern

  • Oct 2008 - Aug 2010