Ecommerce Catalog Manager

• Aug 2023 - Present

Site Merchandiser

• Mar 2021 - Dec 2022

• Worked cross-functionally with buyers, category managers, planners, and warehouse operations to set and manage the entire grocery catalog on a weekly basis of over 500 items with standardized naming conventions, top sorting, product flags, featured shelves, and grocery packs across 2 markets worth $8.4M in monthly sales • Owned Featured Shelf and End Cap creation, coordinating with marketing, category management, and product management teams to align on cohesive strategy in line with brand voice and mission driving a 20% add-to-cart rate • Created SOPs and upload templates for site merchandising operations, creating alignment cross functionally and streamlining processes. Quantity of items added to cart increased 7.7% within first months of initial clean up • Implemented product badging on site and cleaned up filters based on customer feedback and market research to create a more seamless customer experience increasing AOV by 1% and reducing order cancellations by 2% • Created A/B testing roadmap, launching experiments ahead of site navigation changes to ensure positive impacts on customer conversion • Launched “Rescue of the Week” feature driving an incremental $348k in sales across 17 rescue buys • Lead project on cleaning up and standardizing “Imperfection Reasons” on site for over 1000 items to better showcase mission, improve customer experience, and pave way for future attribution on site • Worked with product management, category management, customer care, and creative teams to plan and test shoppable recipe experiment on site. Leveraged test learnings to create flexible recipe shelves in line with brand voice across all channels Show less

Merchandise Coordinator

• Apr 2016 - Aug 2018

• Lead merchandise coordinator for Japanese market responsible for launch of all products, overall site merchandising, customer experience, and product pricing. Received Gap Inc. Exceed Award for consistent excellent quality work with increasing scope of responsibility • Managed customer site experience across all 7 gender/age divisions and product categories for Japanese market worth $25M retail annually. Curated product sorts based off inventory levels, marketing and buying strategies, weekly sales reports, and current promotions • Executed pre-season and in-season financial product strategy for Adult Accessories by analyzing weekly and quarterly business opportunities worth $852k retail annually and delivered +$60k retail growth in fiscal 2017 • Collaborated cross-functionally with buying, marketing, and creative teams to test and implement site, email, and promotional marketing campaigns • Created comprehensive onboarding materials and trained 6 people in standard operating practices Show less

Site Content Strategy Consultant

• Dec 2013 - Apr 2016

• Worked on early stage brand development, contributing to formation of the visual identity and consumer site experience • Worked with CEO to conceptualize and implement over 85 digital marketing assets, launching 29 vendors on site • Worked on early stage brand development, contributing to formation of the visual identity and consumer site experience • Worked with CEO to conceptualize and implement over 85 digital marketing assets, launching 29 vendors on site

Marketing Intern

• Jun 2014 - Aug 2014

Marketing and Business Development Intern

• Jun 2013 - Jul 2013

Financial Intern

• Jun 2012 - Aug 2012