Experience

Bodegas y Viñedos Tabernero

• Peru
• Wine & Spirits
• 1 - 100 Employee

• • Jan 2019 - Present

  - Management and supervision of the provincial sales team - 30 people in charge.- Development of commercial actions for the fulfillment of monthly and annual objectives. Periodic monitoring (KPI's).- Design and development of promotions in the main POS and Trade actions to encourage product rotation.- Development, administration and implementation control of advertising material and POP.- Control and monitoring of compliance with routes, coverage of new products, visits and management of the point of sale. Field work.- Supervision of inventory levels of distributors to determine purchase needs and evaluation of SKU's rotation.- Administration and control of the marketing plan of each region.- Management of tastings and/or activations in traditional, modern and HORECA channels.- Follow-up of the client portfolio and collections. Show less

• • Jan 2016 - Dec 2018

  - Preparation and control of the annual marketing budget.- Perform analysis and evaluate the profitability of investment in strategic alliances.- Analysis of sell-out sales by product, category, geographical area, store, etc. in self-services.- Management of the team of drivers and promoters of the modern channel.- Management of incentive systems for the sales team.- Control of the stock of the main products in the most important stores of the self-service chains and analysis of the evolution of sales and market share.- Responsible for managing the design area, assigning priorities. Show less

• • Nov 2014 - Dec 2015

  - Monitoring and supervision of activities proposed for the change of image and development of new products.- Coordination with the different agencies: media, BTL, design, social networks.- Development and control of the purchase plan for promotional material.- Control of inputs and outputs of advertising material.- Participation in marketing plan and supervision of its activities.- Support in the coordination of events.



ICONSA

• Spain
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Logistics Assistant

  • Apr 2014 - Jul 2014

  - Issuing and tracking of purchase orders and services. - Contact and evaluation of suppliers, as well as negotiation of price, discounts, form of payment and delivery time. - Support in the control of the issuance of invoices and referral guides. - Issuing and tracking of purchase orders and services. - Contact and evaluation of suppliers, as well as negotiation of price, discounts, form of payment and delivery time. - Support in the control of the issuance of invoices and referral guides.