Experience

TrackDDB

• Canada
• Advertising Services
• 1 - 100 Employee

• Junior Strategist

  • Jan 2022 - Present

  •Support integrated planning projects for key clients/projects bringing in the optimal mix of analytics, strategy, creative, tech, account representation to craft various deliverables like playbooks, campaign strategies, creative briefs, POVs, trends and reports •Ability to see both the forest and trees, being able to help visualize how moments connect to form a cohesive customer journey – and how to transform those strategies into comprehensive connections plans, with an emphasis on segmentation, micro-journeys and content/cadence planning •Proactive in seeking to connect customer data with consumer research and cultural trends to uncover meaningful insights about a consumer and their behaviour •Reactive in responding to client questions, requests or needs while always taking a beat to think through the right approach and long-term implications •Develop both the strategy and the story – you will have the ability to clearly articulate and present your work in a confident and persuasive manner to clients and teams •Keep tabs on the competitive landscape and share industry news/innovations •Develop and maintain a positive relationship with appropriate Client contacts and partner agency network •Establish strong relationships with internal team members across all agency departments •Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process to help spark innovation, and possess the ability to formulate and communicate an objective point of view on creative work that is constructive and representative of the consumer •Support the development of thought leadership to both enhance the internal knowledge base on what the strategy team can do, but also to bolster the external positioning and new business efforts •Educate both agency and client on best practices and trends as they evolve, making sure our brands are always developing and distributing best in class work Show less



Aerie by AEO, Inc.

• United States
• Retail
• 700 & Above Employee

• Merchandising Team Lead

  • Jul 2020 - Jan 2021

  • The store team leader in developing and implementing the merchandising strategy for the store. Ensuring the store stays current and to standard by leading day to day merchandising, sell through adjustments and replenishment. • Motivating and inspiring the merchandising team as well as the sales associates to maintain AEO brand visual standards on a daily basis. • A key LOD (leader on duty), being an expert at driving sales by maximizing fitting room and sales floor productivity and building guest loyalty through a best-in-class guest experience. • Contributing to the overall financial success of the store by analyzing reporting and daily trends to make strategic business decisions. • Always building and developing the merchandising team as well as the other teams within the store, consistently providing ongoing performance feedback through real time feedback. Making team touch bases, development plans and performance reviews a priority in order to drive associate engagement by celebrating the team's outstanding performances. • Representing the company's values, asset protection standards and always adhere to AEO's policies and procedures and always working with integrity Show less



Sporting Life

• Canada
• Retail
• 300 - 400 Employee

• Merchandising Manager

  • Nov 2018 - Feb 2020

  • Actively contributes to customer service and multi-million dollar grossing sales of the store to ensure all the product and sales goals are achieved through the conscientious application of company standards • Directing merchandising team to implement visual directives, window installations and maintain Sporting Life merchandising standards as well as individual vendor standards. Adhering to timelines whilst also providing exceptional customer service. • Use weekly sales reports by departments & styles, top & zero sellers to analysis what product and vendor we will be changing based on concrete numbers and facts. • Lead and plan all merchandising & marketing campaigns (eg Pop-up Shops, Back to School, Boxing Day, Black Friday, Can’t Wait for Summer/Winter Sale, etc) within the store. • Weekly walk-throughs of sales floor and warehouse to ensure all standard are being maintained, any & all sell-throughs are addressed immediately, where to place new arrivals on the floor, moving of slow sellers and responding to seasonal weather changes. • Train & develop merchandising team members and sales staff to grow and nurture their skill, expertise & knowledge of merchandising & visual. Creating a strong action plan with timelines and goals to propel them forwards and know what they’re working towards. • Overseeing the Warehouse Manager and team to ensure all Sporting Life shipping and receiving standards are being maintained and followed, providing follow up and feedback if and when any issues arise. • Ability to adapt and make in the moment merchandising decisions when last minute changes are sent from the corporate office, creating a mentality of a strong team unit and all hands on deck to get the job done. Show less



H&M

• Sweden
• Retail
• 700 & Above Employee

• Visual Merchandising Manager

  • Mar 2014 - Nov 2018

  • Responsible for implementation, representation and accuracy of H&M Visual Identity through well-styled mannequins in windows and in store ensuring garment presentation is in line with concept ID • Ensure established visual presentation standards are maintained throughout the store and in the windows providing a strong and consistent visual flow throughout store with wearable buying suggestions to increase customer satisfaction and sales • Launch and maintain all sales campaigns and activities including installations of windows and interior visuals on schedule and according to brand standards • Partner with and support other visual manager to execute all weekly visual initiatives and large-scale campaigns and collaborate with management to work as one team to ensure directives, guidelines, standards and initiatives are followed and maintained • Carry out sample picking in a way that creates clear stories and wearable buying suggestions. • Control quantity and condition of all incoming visual materials • Maintain and care for all display and interior material with sustainability in mind • Keep visual room organized and safe and aligned with all Health & Safety policies and requirements • Properly maintain the visual stockrooms & visual collateral inventory including mannequins Show less



Old Navy

• United States
• Retail
• 700 & Above Employee

• Visual and Logistics Manager – Mens, Kids, Baby

  • Jan 2013 - Mar 2014

  • Managed receiving and placement of shipment for both the sales floor and back of house adhering to store plans and guides • Implemented visual changes on a daily basis to increase sales while providing a strong and recognizable brand experience • Oversaw and managed visual and stock team • Coordinated and executed weekly store visual set-ups ensuring store and brand guidelines were followed • Maintained all display materials and supplies including proper storage and organization • Managed receiving and placement of shipment for both the sales floor and back of house adhering to store plans and guides • Implemented visual changes on a daily basis to increase sales while providing a strong and recognizable brand experience • Oversaw and managed visual and stock team • Coordinated and executed weekly store visual set-ups ensuring store and brand guidelines were followed • Maintained all display materials and supplies including proper storage and organization



Steve Madden

• United States
• Retail
• 700 & Above Employee

• Various Positions - Steve Madden, Nine West, Stride Rite, French Connection

  • Jun 2011 - Jun 2012

  • Due to visa restrictons worked a variety of positions and across the group of companies. Positions included: • Stock Manager, Steve Madden, Bourke St. • The largest Steve Madden store in the world • Managed a staff of six employees including scheduling, training and coaching. • Oversaw stock shipping and receiving, and transfers in and out five stock rooms ensuring new stock on the floor and kept all staff up to date with comprehensive product knowledge • Responded to on-floor staff requests for shoes/stock for customers • New Store Set-Ups • Completed store openings for 3 Stride Rite locations, and 4 Steve Madden locations • In charge of stock including receiving stock and setting up stock room to company standards • Educated staff on company stock standards, and how to maintain the stockroom • Completed visual set-up of the stores to brand specifications • Assistant Supervisor, Pop-Up Store - Steve Madden/Nine West • Set-up of product at location • Managed schedule of staff for location and assisted with the daily running of the store • Helped out at front of store when needed due to knowledge of Steve Madden products and company • Ensured cleanliness and organization of temporary location • Other positions included Sunday Manager, Warehouse Assistant and Accounts/Stocktake Assistant Show less



Ricki's

• Canada
• Retail
• 200 - 300 Employee

• Visual Merchandising Coordinator

  • Sep 2008 - Apr 2011

  • Merchandised product on the sales floor by following set-up guide while also using personal knowledge and creativity to adapt the plans for own personal store • Stocked the store by ensuring new and restock merchandise is properly placed on the floor in a timely and efficient manner • Utilized proper signage and marketing throughout the store to convey the current company’s message or campaign • Used weekly sales reports to make visual changes to ensure the best return on investment • Trained all staff on visual standards throughout the store from mannequins to folding, ensuring that all staff was aware of brand and visual standards, and proper implementation and maintenance • Travelled to other store locations to assist in new store openings or to aid a store with the monthly visual set-up. Show less



Boutique Jacob inc.

• Canada
• Retail
• 1 - 100 Employee

• Visual Presentation Coordinator

  • Oct 2007 - Sep 2008

  • Implemented all daily visual changes ensuring cohesive store image and product flow • Maintained store merchandising standards • Coached store personnel in visual execution and merchandising • Adapted all new plan-grams while maintaining brand and store standards • Coordinated implementation of merchandising in order to meet business needs • Implemented all daily visual changes ensuring cohesive store image and product flow • Maintained store merchandising standards • Coached store personnel in visual execution and merchandising • Adapted all new plan-grams while maintaining brand and store standards • Coordinated implementation of merchandising in order to meet business needs



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Luxury Brand Specialist

  • Nov 2005 - Jun 2007

  • Provided prompt and efficient customer service maintaining the high standards of Chanel • Displayed detailed knowledge of all Chanel products, and provided fashion advice to store patrons • Ensured all products are present on the floor in order to increase sales • Maintained stock in backroom to facilitate easy access to products for employees resulting in better service for customers. • High sales averages produced during each shift, achieved mandatory boutique monthly sales goals Show less