Director of Golf

• Jul 2023 - Present

Guest Experience

• May 2023 - Present

• Collect feedback from players and members to continually improve the experience.• Implement changes based on feedback to enhance overall guest satisfaction.

Marketing and Promotion

• May 2023 - Present

• Work closely with our marketing team to ensure a streamlined process of our lead to join process.• Collaborate with the marketing team to create engaging materials and campaigns according to strategic direction.• Head of a new verticals project partnering with an investment group to bring our player development programming into a new market at a satellite location• Allocate and manage resources efficiently, including budget, manpower, and equipment.• Identify operational inefficiencies and implement process improvements• Streamline workflows and procedures to enhance productivity and quality• Monitor key performance indicators (KPIs) to track operational performance.• Collaborate with other departments (such as sales, marketing, and finance) to align operations with broader business objectives.• Evaluate and implement technology solutions to enhance operational efficiency, which resulted in changing operating systems with necessary integration• Regularly review processes and strategies to adapt to changing business needs. Show less

Staff Leadership

• May 2023 - Present

• Lead and manage the largest team in the organization of 15+ individuals• Set performance expectations, provide training, and facilitate professional development.• Foster a positive work environment that emphasizes teamwork and client satisfaction.

Financial Management

• May 2023 - Present

• Develop and manage the golf operations budget, including revenue generation and expense control.• Implement pricing strategies and overall company direction in accordance with each department's P&L with the management team.• Analyze financial data and performance metrics to make informed business decisions.

Strategic Direction

• May 2023 - Present

• Define and communicate the organization's mission, vision, and long-term strategic goals.• Develop strategies to achieve growth, innovation, and sustainable competitive advantage.• Lead the organization in adapting to changing market dynamics and industry trends.

Event Management

• May 2023 - Present

• Accountable for all events and logistics: plan, organize, and execute individual and group travel schedules, vendor partnership events and relationships, and corporate outings.• Ensure events run smoothly and provide an enjoyable experience for participants.• Coordinate with the outside operations team to maintain course conditions and ensure a quality golfing experience

Director of Operations

• Dec 2020 - Jul 2023

The Golf Performance Center is the Northeast’s leading full-time golf training academy for athletes of all ages and skill levels. We provide valued instruction, guidance and the necessary facilities to develop junior athletes, both physically and mentally, to successfully navigate challenges on the journey to competitive golf. For over 20 years GPC has successfully helped nearly 100 athletes compete at over 80 different colleges and universities, and with multiple NCAA All-Americans, hundreds of junior golf wins from the AJGA, Hurricane Junior Golf Tour, Junior PGA, Future Collegiate Junior Tour, NY State Junior, CT Junior, Northeast Amateur, Planters, Walker Cup, USGA, US Kids Junior Tour and professional wins on PGA Tour Web.com, PGA Tour Canada, European, and PGA of America. Show less

Vice President

• Jan 2017 - Present

Golf Coach/Product Manager

• Dec 2020 - Apr 2021

• Work closely with the Junior Golf Hub (www.juniorgolfhub.com) and the Player Development System to objectively measure an athletes golf skills & performance. JGH is a leading educational resource and online community for junior golfers, their parents and college coaches, offering a modern, easily accessible website and mobile app that simplifies and streamlines the college golf placement process and player development. • Partner with Notah Begay III and over 25 PGA Sections and Junior Golf Tours • Lead and support golf practices in day to day operations: Achieve Boarding School Academy Athletes, Elite, Competitive, Learn to Play, Fundamentals, Recreation, and Adult Academy Groups • Build weekly practice plans and track PAACE (Performance, Attendance, Attitude, Coachability & Effort) for players, tournament preparation, and statistics • Manage internal communication of inter-company information • 30, 60 & 90 days out on coaches schedules • Supervise member services to support coaches and the entire operation • Perform quarterly progress reports for parents and athletes • Perform opening/closing duties, shuttle driving, and facility tours • Execute on full Player Development Index completion 4x per year during assessment and measurement periods under Coaching and Product Manager • Provide management with an accurate assessment of daily operations • Work directly with Performance Zone and team of coaches in assessing our players’ tendencies through our 5 Elements of Success: Desire, Physical Performance & Nutrition, Coaching, Mental, and Equipment. Show less

Professional Training

• Apr 2018 - Nov 2020

• Operation 36 Certified Coach• US Kids Golf Certified Coach• Rules of Golf Seminar - MET PGA Section

Professional Tournaments

• Apr 2018 - Nov 2020

• T28 - Assistants Fall Meeting• T4 - MET PGA Pro Lady Championship• 32 - Lincoln Women’s MET Open Championship

Tournaments

• Apr 2018 - Nov 2020

• Organize and administer all weekly play day events & tournaments for Ladies’ 9 & 18 hole groups with over 100 participating members• Versed in EventMan tournament software and ForeTee’s Tee Time Reservation System• Assist in charity golf outings & the organization of the Annual Member-Guest & Member-Member events• Coordination & assistance of our yearly golf calendar of over 35 tournaments

Merchandising

• Apr 2018 - Nov 2020

• Help manage a merchandise operation at Wee Burn Country Club that has grown 37% over the last 4 years. Upwards of $800,000 in gross sales.• Responsible for buying, receiving, and display of merchandise keeping in compliance with our Open to Buy Plan• Performed daily golf shop responsibilities including opening, closing, inventory, Northstar POS operations and actively work with sales representatives and vendors to create orders for the upcoming year

Assistant Golf Professional

• Apr 2018 - Nov 2020

• Taught over 250 private lessons seasonally• Responsible for all women’s golf programming and implemented Wee Burn’s Operation 36 Framework, Drop-In Clinics, Chip & Sip’s, 9 & Dine’s, and multiple day golf schools• Instructed junior golf programs with students ranging from 4-17 years old. These programs feature 13 schools and over 80 clinic sessions over the course of six months. Clinic totals include 254 teaching hours and 209 total students throughout the season• Responsible for implementing and coaching Wee Burn’s PGA Jr. League, boasting a winning season in the 1st year• Online Coaching (smolloygolf on Instagram and Facebook) Featured instructor for WomenGolf.com• Versed in SamPutt Lab, Blast Motion technologies, and V1 software• Responsible for writing instructional articles for the monthly newsletter• Play golf with the membership and guests, including a season-long Play with the Pro Tournament Show less

Golf Coach

• Dec 2019 - Aug 2020

Job Coach

• Jan 2017 - Apr 2018

Start to Finish Golf Academy

• Apr 2016 - Apr 2018

The Start to Finish Golf Academy at the New York Golf Park is a PGA Recognized and Award Winning Teaching Facility in the Northeastern New York Section. The Start to Finish Golf Academy hosts various individual Lessons, Clinics, and Camps. nygolfpark.com The Start to Finish Golf Academy at the New York Golf Park is a PGA Recognized and Award Winning Teaching Facility in the Northeastern New York Section. The Start to Finish Golf Academy hosts various individual Lessons, Clinics, and Camps. nygolfpark.com

Tour Co-Director

• Apr 2016 - Apr 2018

• Doubled Junior participation in 2nd season of 2016-2017 while personally mastering tournament operations • Accomplished and retained local tour junior players that boast U.S. Kids participation at Pine Hurst Worlds, The European Championship, and Drive, Chip, and Putt Nationals. • Doubled Junior participation in 2nd season of 2016-2017 while personally mastering tournament operations • Accomplished and retained local tour junior players that boast U.S. Kids participation at Pine Hurst Worlds, The European Championship, and Drive, Chip, and Putt Nationals.

Golf Instructor

• Apr 2016 - Apr 2018

• Implemented customer service standards and impressive levels of professionalism amongst golf operation • Maintained golf range and facility to ensure its safety, cleanliness, organization, and professional condition exist at all times • Provided private and group instruction with over 200 hours of instruction increasing lesson revenue from 2016 to 2017 by 50%. • Instructed and provided an extensive junior golf program under Lucas Cohen, PGA. Includes 3 one- week junior golf camps, which integrate various hand-eye coordination building exercises, miniature golf tournaments, ‘Golf Baseball’ that has been published in Golf Digest, and on-course instruction with parent involvement • Oversaw 15 Get Golf Ready Programs (levels 1 and 2) and provided three free clinics each season • Implemented and instructed at neighboring golf facilities, Undermountain Golf Course and Copake • Executed Country Club, Player Development Programs while increasing individual lesson revenues and merchandise sales • Formed and developed a ‘Ladies Club’ program encouraging interaction with local lady golfers • Maintained teaching aids and equipment inventory in excellent condition • Utilized state-of-the-art teaching and learning theories, and able to integrate the use of teaching aids, video analysis, launch monitors, club fittings, etc. when appropriate in all programs • Served as Assistant Coach for the Hudson High School Varsity Golf team • Grew the Game of Golf as a leading expert in the industry through the PGA of America. Show less

Branch Manager

• Jan 2014 - Jan 2017

Assistant Branch Manager

• Jan 2015 - Aug 2015

Assistant Branch Manager

• Jan 2015 - Apr 2015

Management Trainee

• Jan 2014 - Jan 2015

Branch Manager

• Feb 2014 - Apr 2016

• Responsible for the overall management and strategic direction of branch and satellite office with emphasis on branch profitability, employee development, customer service, and growth. • Received three promotions over course of two-year tenure based on consistent top performance on Regional and Group Matrices • Established an overall training and development strategies for a network of employees producing seven inter-regional promotions • Implemented and executed inside and outside sales efforts, transforming historically low performing customer service branch to well-above regional average. Show less

Shop Manager & Merchandiser

• May 2013 - Feb 2014

Golf Shop Manager & Merchandiser

• May 2013 - Feb 2014

• Consult with corporate sales representatives in the industry along the east coast, to pre-book inventory on a seasonal basis • Promotion of sales through signage, member communications, e-mail marketing, and social media initiatives • Ensure appearance, efficiency, and accessibility of total operation • Analysis of market trend within the membership, community, and industry to stock pro-shop to help ensure maximum sell through of stocked • Consult with corporate sales representatives in the industry along the east coast, to pre-book inventory on a seasonal basis • Promotion of sales through signage, member communications, e-mail marketing, and social media initiatives • Ensure appearance, efficiency, and accessibility of total operation • Analysis of market trend within the membership, community, and industry to stock pro-shop to help ensure maximum sell through of stocked

Intern

• 2011 - 2012

• Worked to meet the personal needs of the colleagues & customers while maintaining the clubs’ goals and objectives. • Assisted in tournament direction and overall tournament day operations, which includes but not limited to scoring, starting, presentations, maintenance. • Worked retail and customer service in the Pro Shop and member assistance in the Bag Room. • Worked to meet the personal needs of the colleagues & customers while maintaining the clubs’ goals and objectives. • Assisted in tournament direction and overall tournament day operations, which includes but not limited to scoring, starting, presentations, maintenance. • Worked retail and customer service in the Pro Shop and member assistance in the Bag Room.