Experience

FIVE GLOVES

• France
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Marketing & Brand Manager

  • Sep 2013 - Present

  FIVE ADVANCED GLOVES is THE glove specialist. Our gloves are made to ride. Protection/Fitting/Design is our DNA. The brand is available in 50 countries.

• Marketing & Communication Manager

  • Sep 2013 - Present

  FIVE Advanced Gloves - Brand of high end sport/motorcycle gloves distributed in 41 countries. Marketing & communication manager.



MECANIC SPORT - OSP

• Marketing & Brands Manager

  • Sep 2013 - Oct 2018

  MECANIC SPORT / OSP - Importer & Distributor of motorcycle, sport equipment and lifestyle fashion apparel (BELL, Roland Sands Design, FLY Racing, EVS, Factory FX, Iron & Resin and currently VR 46, 100%, Troy Lee Designs, Stylmartin) In charge of marketing, communication and business development with suppliers (mostly US brands). MECANIC SPORT / OSP - Importer & Distributor of motorcycle, sport equipment and lifestyle fashion apparel (BELL, Roland Sands Design, FLY Racing, EVS, Factory FX, Iron & Resin and currently VR 46, 100%, Troy Lee Designs, Stylmartin) In charge of marketing, communication and business development with suppliers (mostly US brands).



Independent

• Uganda
• International Trade and Development

• Marketing Communication & Media Relations Consultant

  • Sep 2012 - Aug 2013

  Advises sport & urban fashion brands with their communication strategy / media planning / advertising space negotiation / press relations Advises sport & urban fashion brands with their communication strategy / media planning / advertising space negotiation / press relations



FREEMAN T. PORTER

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing & Communication Director

  • May 2008 - Jul 2012

  Urban fashion & denim brand - Turnover 25 M€ - 60 employees.Created and managed the marketing department. (staff of 4 persons : PR person, graphic designer, studio photographer, merchandiser)Re-built FREEMAN T. PORTER's brand identity (positioning, visual identity, logo) after the brand was bought out by its French distributor EP6, end of 2009. Planned and managed the overall communication strategy.Coordinated the creation of multi-platforms campaigns including : Dealer & public catalogs, press lookbooks, press & outdoor advertising, POS & goodies devices, website, films, events, PR. 2 campaigns a year, S/Summer & F/Winter.Managed and optimized marketing budget (1M€) and media plan. Negotiated and ordered advertising space in France, Belgium, Germany (with national magazines : Elle, Grazia, Be, Glamour, GQ, Jalouse, L'Equipe Sport & Style, Wad, Flavor, Spray, etc) Annual volume : 75 pagesOrganized : castings of professional models, photo shoots production (Paris, London, Miami, New York), collection presentations (Paris, Berlin), exhibition at international trade shows (Who's Next Paris, Bread & Butter Berlin - 160 sq meter booth)Managed corporate, dealer and customer oriented communication. Network of 900 retailers and 6 FREEMAN Stores. Check out www.freemantporter.com



EDITIONS LARIVIERE

• France
• Newspaper Publishing
• 100 - 200 Employee

• Director of Advertising

  • Sep 1997 - Apr 2008

  Press edition & event promotion group - Turn Over 70 M€ 430 employees Managed advertising department and sold advertising space for magazines (Moto Verte, MX Magazine) and international sport events (Supercross of Paris-Bercy)Management and recruitment of sales staff. Interaction with board of management.Constant development of indicators such as market shares, turnover, number of pages, average price per page. Exceeded objectives during 8 years in a row. Doubled Moto Verte advertising turnover within 7 years. Average raise 10-15% per year. Contributed to the launch of new magazines MX magazine (motocross) Bike (mountain bike) and website www.motoverte.com (off road motorcycle daily news)Conception of ads for numerous advertisers (motorcycle manufacturers, accessories brands). Directed creative staff (4 graphic designers) at Studio Lariviere. Organized public relations operations (Trips with advertisers, events)



CFN POWERSPORTS

• Marketing Manager

  • 1993 - Aug 1997

  Sport and motorcycle accessories distribution company (brands : Arai helmets, JT Racing USA, Spy, Shot, Renthal, UFO) Managed the communication strategy (ads, sponsoring, PR) on the French & European markets (depending on brands) and contributed to reach leading positions, in sales and/or image, for most of them.Developed specific product lines for the European market for the brand JT Racing USA. Product definition, recruitment and management of designers. Interconnection with suppliers and manufacturers. Managed press relations, media plan. Organized exhibitions at international trade shows (Mondial du 2 Roues Paris, Eicma Milan, Intermot Cologne).Managed sponsoring contracts of international riders and events (Stéphane Peterhansel, multi-time Dakar Rallye winner - Mickael Pichon, multi-time supercross US and motocross world champion, French Supercross Championship, etc)



MOTOR PRESSE France

• Advertising Representative - Freelance Journalist

  • 1991 - Jul 1993

  International press group based in Germany and France(published L'Automobile Magazine, Moto Journal, Moto Crampons...)Was given the responsibility to develop Moto Crampons (Off Road motorcycle) magazine’s advertising turnover on its own (First full time job, fully in charge).Sold advertising space. Prospected the advertisers (motorcycle manufacturers, accessories distributors and brands, retailers). Increased turnover up to 20% the first year. (800K€)First joined the magazine as free lance journalist. Wrote articles, reports, interviews, product tests before joining the advertising department, which allowed an over view of how a magazine operates, from both editorial and advertising standpoints.