Experience

Tukan Digital Agency

• Hungary
• Technology, Information and Internet
• 1 - 100 Employee

• Founder & CEO

  • Aug 2014 - Present

  Budapest, Hungary & Paris, France Founded this Digital Agency and grew it to reach over 200 satisfied clients in 9 years. Clients are mainly small and medium size businesses based in Europe, although some are in Latin America and Asia. Few big corporates clients too (Air-France, KLM, Coca-Cola, Danone, MOL, Suzuki, etc.) The company currently counts 8 talented digital specialists with very diverse and international backgrounds. Tukan offers a wide range of IT and Marketing services focused on sales and ROI… Show more Founded this Digital Agency and grew it to reach over 200 satisfied clients in 9 years. Clients are mainly small and medium size businesses based in Europe, although some are in Latin America and Asia. Few big corporates clients too (Air-France, KLM, Coca-Cola, Danone, MOL, Suzuki, etc.) The company currently counts 8 talented digital specialists with very diverse and international backgrounds. Tukan offers a wide range of IT and Marketing services focused on sales and ROI. Covering branding, eCommerce, IT development - web, mobile apps, integrations with ERP and CRM systems, video production (motion design, on-site filming). Show less



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• European Head of Digital & Global Digital Executive

  • Sep 2012 - Aug 2014

  London, United Kingdom Over 200 Digital staff and 5,000 Contact Centre agents In charge of the strategy and its execution of all direct channels in all 12 European markets. Particular emphasis on Mobile, Internet and Contact Centre. Designed a global internet banking platform for 8M customers for an annual budget of USD85M and generating $500M of revenues and cost savings over 3 years. Designed and launched the training on Digital skills for 80K frontline employees around the world. In the UK alone… Show more Over 200 Digital staff and 5,000 Contact Centre agents In charge of the strategy and its execution of all direct channels in all 12 European markets. Particular emphasis on Mobile, Internet and Contact Centre. Designed a global internet banking platform for 8M customers for an annual budget of USD85M and generating $500M of revenues and cost savings over 3 years. Designed and launched the training on Digital skills for 80K frontline employees around the world. In the UK alone, online sales including Mobile Banking reached 60% of total sales.

• Head of Direct Channels, SVP

  • Jul 2011 - Aug 2012

  Panama City, Panama Over 120 staff (15 managers). Transformed direct channels (Internet, Mobile, ATM, Call Centre) for 400K clients into a major contributor of the Bank's revenues, enhanced customer service while reducing costs. in a crisis environment and reached 30% annual growth in Premier segment. Provided training, support and tools to implement a sales culture in both retail and commercial areas. Improved customer satisfaction score by over 15% vs prior year, constantly doubled monthly online… Show more Over 120 staff (15 managers). Transformed direct channels (Internet, Mobile, ATM, Call Centre) for 400K clients into a major contributor of the Bank's revenues, enhanced customer service while reducing costs. in a crisis environment and reached 30% annual growth in Premier segment. Provided training, support and tools to implement a sales culture in both retail and commercial areas. Improved customer satisfaction score by over 15% vs prior year, constantly doubled monthly online sales, increased by four-fold contact centre sales productivity by agent in 1 year, increased internet banking transactions by 47% in 1 year and ATM transactions by 24% over the same period. Reached 99.2% ATM availability thus becoming the market leader. Constantly innovating with straight through processing sales, a Mobile application and Mobile Banking, easy internet registration, ATM sales, IVR satisfaction surveys, online marketing including Social Media.

• Regional Head of Personal Banking, Latin America International

  • Jan 2011 - Aug 2011

  Mexico City Area, Mexico Indirect oversight of 3,200 staff in the region. Responsible for Proposition and Distribution for the Personal Banking segment, representing (95%) of all customers, in Latin America International region, composed of 8 countries - El Salvador, Peru, Costa Rica, Honduras, Colombia, Chile, Uruguay and Paraguay. Designed and implemented sales strategies for the region including a major new type of Marketing campaign, which doubled the volume of sales over 2010, was sustained during 7 weeks… Show more Indirect oversight of 3,200 staff in the region. Responsible for Proposition and Distribution for the Personal Banking segment, representing (95%) of all customers, in Latin America International region, composed of 8 countries - El Salvador, Peru, Costa Rica, Honduras, Colombia, Chile, Uruguay and Paraguay. Designed and implemented sales strategies for the region including a major new type of Marketing campaign, which doubled the volume of sales over 2010, was sustained during 7 weeks and generated $1.6M additional PBT in 2011 and $5M in 3 years. This resounding success resulted in the creation of a second wave to build up on the momentum gained. Led the evolution towards a more efficient and profitable distribution for the Personal Banking segment using Direct Channels via revised tariffs, staff targets and customer education. Coordinated the efforts towards Marketing, Products, Segments, Distribution and CRM for the region.

• Head of Marketing and Channels

  • 2009 - May 2011

  Bermuda 11 staff (8 managers). Oversaw the company's name change (both branding and legal), aligned and leveraged all communication channels for advertising and sales (TV, radio, airport, internet, ATM, branches, digital signage, social media, etc). In charge of Marketing and Direct Channels (Internet, email marketing, 55 ATMs, Mobile, Digital Signage) for Bermuda across all customer groups (Corporate, Business, Private Bank, Premier, Advance and Personal Banking). Managing advertising budget of… Show more 11 staff (8 managers). Oversaw the company's name change (both branding and legal), aligned and leveraged all communication channels for advertising and sales (TV, radio, airport, internet, ATM, branches, digital signage, social media, etc). In charge of Marketing and Direct Channels (Internet, email marketing, 55 ATMs, Mobile, Digital Signage) for Bermuda across all customer groups (Corporate, Business, Private Bank, Premier, Advance and Personal Banking). Managing advertising budget of $3.5M (successfully reduced it by 30% in a year through careful strategic planning, usage of social media, allocation of media placements, vendor negotiations and spend monitoring). Raised Brand Health Index to unprecedented level (77.7% ie 10% YOY increase). Repositioned local brand to new global branding as the first entity in the HSBC Group for the opening of our new flagship branch and headquarters (>$100M building) with the presence of the HSBC Group Management Board, launched HSBC Advance, World Selection, Paypass contactless payments and completed a major re-brand of the international airport capitalising on the new global HSBC advertising. Designed a 3 year e-channel strategy leading to a complete transformation of the digital channel to align with anticipated customer behavioral changes thus progressively achieving straight through processing targets and preparing for a major global business transformation. The internet channel became a major sales generation and cost reduction tool generating over $2.5M in new annual revenues from only 20,000 active users. Increased active Internet Banking penetration from 37% to over 55% thus becoming number one in the entire HSBC Group thanks to a combination of staff training and certifications, customer sessions inc. seniors classes, staff targets and incentives, prize-draws, targeted advertising and guides.

• Senior CRM Manager

  • Oct 2006 - Sep 2009

  Bermuda 5 staff (4 managers). Facilitated a sales culture based on customer experience, needs identification, proactive offers, tracking and recording of customer contacts, sales incentive scheme, marketing campaigns, sales and service training and ongoing coaching using activity and performance reports. This contributed to increasing profits by 5 fold in 3 years, reaching $54M in a crisis environment and 30% annual growth in Premier segment.

• CRM Manager

  • Jun 2003 - Sep 2006

  Jersey 3 staff (2 managers) Oversaw management of Sales and Marketing Campaigns, Customer Segmentation, Sales Dashboards, usage of Sales Solutions. Launched a new Marketing Campaign Management system (Epiphany) as a global pilot for the HSBC Group. Heavy use of Business Intelligence and Data Mining.



6TM

• France
• IT Services and IT Consulting
• 1 - 100 Employee

• Summer trainee

  • 2002 - 2002

  Rennes Area, France Supported the R&D of this startup by investigating the possibilities offered by Microsoft SharePoint and testing its limits as well as opportunities for improvement and growth.