Stéphane Alcaraz

Marketing and Communication Manager at JB Pierre Invest
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • English Professional working proficiency

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5.0

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Laurent Lazard

Stéphane est un responsable dynamique, ambitieux et audacieux. Toujours disponible et à l'écoute de son environnement.

Karine DURAND

Stéphane est un Responsable Marketing accessible et réactif. C'est très agréable de travailler avec lui.

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Experience

    • France
    • Real Estate
    • 1 - 100 Employee
    • Marketing and Communication Manager
      • Sep 2017 - Present

      I manage 3 Marketing Project Managers. Reporting directly to the CEO and founder My Scope is large and very interesting :- Digital Marketing : website, online advertising and lead generation...- Web Analytics- CRM and emailings- Communication : social media and off line communication (commercial brochure, billboard...), Press Relations, radio.- Organization of tradeshows- Responsible for the budgetPIERRE INVEST is the 1st real estate broker specialized in New and old Property.http://www.pierreinvest.fr

    • Senior Consultant
      • Jan 2017 - Present

      Consulting in Digital Marketing & CRM - audit and actions plans (SEA, Web optimisation, SEO...)- Web Analytics (analysis, tracking)- Implementation of an automation tool (Oracle eloqua) Consulting in Digital Marketing & CRM - audit and actions plans (SEA, Web optimisation, SEO...)- Web Analytics (analysis, tracking)- Implementation of an automation tool (Oracle eloqua)

    • Digital Manager
      • Jul 2015 - Dec 2016

      ma-residence.fr is the 1st French social network between neighbours - Traffic management / growth hacking B to C : Online advertising (Google adwords / facebook ads) : optimization of the budget, A/B testing, writting of text ads...B to B : lead generation and social selling on linkedin - E-mailings : creation, dispatch, analysis of results and improvements.- Creation of Landing pages (tool unbounce, AB Tasty)- Customer satisfaction : Net Promoter Score (NPS)- Management of a trainee

    • France
    • Real Estate
    • 700 & Above Employee
    • DIGITAL MARKETING and CROSS CHANNEL Project Manager
      • Jul 2014 - Jun 2015

      - Traffic management: SEA (Google adwords, display, RTB, Facebook), SEO- Lead generation with SE LOGER, LE BON COIN, LOGIC-IMMO...- redesign (responsive web design) of the website foncia-location-vacances.froptimisation of the conversion rate- update of foncia.com with the CMS wordpress - Traffic management: SEA (Google adwords, display, RTB, Facebook), SEO- Lead generation with SE LOGER, LE BON COIN, LOGIC-IMMO...- redesign (responsive web design) of the website foncia-location-vacances.froptimisation of the conversion rate- update of foncia.com with the CMS wordpress

    • France
    • Insurance
    • 700 & Above Employee
    • DIGITAL MARKETING & CROSS channel Manager
      • Dec 2011 - Jun 2014

      - TRAFFIC MANAGEMENT: optimization of the ROI, in charge of the digital budget.- Project management to improve the web site: user experience, transaction funnel, Home Page A/B testing, Web Call Back- Management of a call-center (6 sellers + 1 supervisor): KPI, incentive... - TRAFFIC MANAGEMENT: optimization of the ROI, in charge of the digital budget.- Project management to improve the web site: user experience, transaction funnel, Home Page A/B testing, Web Call Back- Management of a call-center (6 sellers + 1 supervisor): KPI, incentive...

    • France
    • Telecommunications
    • 700 & Above Employee
    • Loyalty Product Manager
      • Mar 2011 - Sep 2011

      - Roadmap : web marketing (Display, Selfcare, CRM), SMS, emailing, Call Center- Analysis of KPIS - Roadmap : web marketing (Display, Selfcare, CRM), SMS, emailing, Call Center- Analysis of KPIS

    • United States
    • Software Development
    • 700 & Above Employee
    • Consultant Web Marketing
      • Aug 2010 - Jan 2011

      - Marketing Roadmap- Budget (P&L)- Web analytics - Marketing Roadmap- Budget (P&L)- Web analytics

    • France
    • Telecommunications
    • 700 & Above Employee
    • Consultant en marketing Web
      • Sep 2007 - Jul 2010

      Consultant at ORANGEWeb Marketing: Internet Web site Orange.frProject Manager: Mobile phone website (Orange Mobile)- Launching of a new iPhone website- Community management (facebook) Consultant at ORANGEWeb Marketing: Internet Web site Orange.frProject Manager: Mobile phone website (Orange Mobile)- Launching of a new iPhone website- Community management (facebook)

    • France
    • Food and Beverage Manufacturing
    • 400 - 500 Employee
    • JUNIOR PRODUCT MANAGER
      • Jan 2007 - May 2007

      - Product Launches - Product Launches

    • France
    • Telecommunications
    • 700 & Above Employee
    • ASSISTANT PRODUCT MANAGER
      • Jan 2006 - Jul 2006

      product launch on the SFR website: briefing of the web agency Fullsix product launch on the SFR website: briefing of the web agency Fullsix

    • JUNIOR MARKETING MANAGER
      • Sep 2005 - Dec 2005

      - Launch of a Loyalty program - Launch of a Loyalty program

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • SALESMAN
      • Apr 2005 - Aug 2005

Education

  • KEDGE Business School
    Master In Management (ex Euromed-Marseille), Marketing
    2005 - 2007
  • Aix-Marseille University
    Master, Management/ecomomics
    2000 - 2004

Community

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