Stéphane Alcaraz
Marketing and Communication Manager at JB Pierre Invest- Claim this Profile
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English Professional working proficiency
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Bio
Laurent Lazard
Stéphane est un responsable dynamique, ambitieux et audacieux. Toujours disponible et à l'écoute de son environnement.
Karine DURAND
Stéphane est un Responsable Marketing accessible et réactif. C'est très agréable de travailler avec lui.
Laurent Lazard
Stéphane est un responsable dynamique, ambitieux et audacieux. Toujours disponible et à l'écoute de son environnement.
Karine DURAND
Stéphane est un Responsable Marketing accessible et réactif. C'est très agréable de travailler avec lui.
Laurent Lazard
Stéphane est un responsable dynamique, ambitieux et audacieux. Toujours disponible et à l'écoute de son environnement.
Karine DURAND
Stéphane est un Responsable Marketing accessible et réactif. C'est très agréable de travailler avec lui.
Laurent Lazard
Stéphane est un responsable dynamique, ambitieux et audacieux. Toujours disponible et à l'écoute de son environnement.
Karine DURAND
Stéphane est un Responsable Marketing accessible et réactif. C'est très agréable de travailler avec lui.
Experience
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Pierre Invest
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France
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Real Estate
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1 - 100 Employee
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Marketing and Communication Manager
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Sep 2017 - Present
I manage 3 Marketing Project Managers. Reporting directly to the CEO and founder My Scope is large and very interesting :- Digital Marketing : website, online advertising and lead generation...- Web Analytics- CRM and emailings- Communication : social media and off line communication (commercial brochure, billboard...), Press Relations, radio.- Organization of tradeshows- Responsible for the budgetPIERRE INVEST is the 1st real estate broker specialized in New and old Property.http://www.pierreinvest.fr
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Senior Consultant
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Jan 2017 - Present
Consulting in Digital Marketing & CRM - audit and actions plans (SEA, Web optimisation, SEO...)- Web Analytics (analysis, tracking)- Implementation of an automation tool (Oracle eloqua) Consulting in Digital Marketing & CRM - audit and actions plans (SEA, Web optimisation, SEO...)- Web Analytics (analysis, tracking)- Implementation of an automation tool (Oracle eloqua)
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Digital Manager
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Jul 2015 - Dec 2016
ma-residence.fr is the 1st French social network between neighbours - Traffic management / growth hacking B to C : Online advertising (Google adwords / facebook ads) : optimization of the budget, A/B testing, writting of text ads...B to B : lead generation and social selling on linkedin - E-mailings : creation, dispatch, analysis of results and improvements.- Creation of Landing pages (tool unbounce, AB Tasty)- Customer satisfaction : Net Promoter Score (NPS)- Management of a trainee
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FONCIA
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France
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Real Estate
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700 & Above Employee
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DIGITAL MARKETING and CROSS CHANNEL Project Manager
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Jul 2014 - Jun 2015
- Traffic management: SEA (Google adwords, display, RTB, Facebook), SEO- Lead generation with SE LOGER, LE BON COIN, LOGIC-IMMO...- redesign (responsive web design) of the website foncia-location-vacances.froptimisation of the conversion rate- update of foncia.com with the CMS wordpress - Traffic management: SEA (Google adwords, display, RTB, Facebook), SEO- Lead generation with SE LOGER, LE BON COIN, LOGIC-IMMO...- redesign (responsive web design) of the website foncia-location-vacances.froptimisation of the conversion rate- update of foncia.com with the CMS wordpress
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La Mutuelle Générale
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France
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Insurance
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700 & Above Employee
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DIGITAL MARKETING & CROSS channel Manager
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Dec 2011 - Jun 2014
- TRAFFIC MANAGEMENT: optimization of the ROI, in charge of the digital budget.- Project management to improve the web site: user experience, transaction funnel, Home Page A/B testing, Web Call Back- Management of a call-center (6 sellers + 1 supervisor): KPI, incentive... - TRAFFIC MANAGEMENT: optimization of the ROI, in charge of the digital budget.- Project management to improve the web site: user experience, transaction funnel, Home Page A/B testing, Web Call Back- Management of a call-center (6 sellers + 1 supervisor): KPI, incentive...
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SFR
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France
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Telecommunications
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700 & Above Employee
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Loyalty Product Manager
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Mar 2011 - Sep 2011
- Roadmap : web marketing (Display, Selfcare, CRM), SMS, emailing, Call Center- Analysis of KPIS - Roadmap : web marketing (Display, Selfcare, CRM), SMS, emailing, Call Center- Analysis of KPIS
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Consultant Web Marketing
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Aug 2010 - Jan 2011
- Marketing Roadmap- Budget (P&L)- Web analytics - Marketing Roadmap- Budget (P&L)- Web analytics
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Orange
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France
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Telecommunications
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700 & Above Employee
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Consultant en marketing Web
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Sep 2007 - Jul 2010
Consultant at ORANGEWeb Marketing: Internet Web site Orange.frProject Manager: Mobile phone website (Orange Mobile)- Launching of a new iPhone website- Community management (facebook) Consultant at ORANGEWeb Marketing: Internet Web site Orange.frProject Manager: Mobile phone website (Orange Mobile)- Launching of a new iPhone website- Community management (facebook)
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Lesieur
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France
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Food and Beverage Manufacturing
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400 - 500 Employee
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JUNIOR PRODUCT MANAGER
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Jan 2007 - May 2007
- Product Launches - Product Launches
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SFR
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France
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Telecommunications
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700 & Above Employee
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ASSISTANT PRODUCT MANAGER
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Jan 2006 - Jul 2006
product launch on the SFR website: briefing of the web agency Fullsix product launch on the SFR website: briefing of the web agency Fullsix
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JUNIOR MARKETING MANAGER
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Sep 2005 - Dec 2005
- Launch of a Loyalty program - Launch of a Loyalty program
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Danone
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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SALESMAN
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Apr 2005 - Aug 2005
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Education
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KEDGE Business School
Master In Management (ex Euromed-Marseille), Marketing -
Aix-Marseille University
Master, Management/ecomomics