Experience

Call Box

• United States
• Software Development
• 100 - 200 Employee

• Chief Executive Officer

  • Nov 2023 - Present

  Dallas, Texas, United States



PureCars

• United States
• Advertising Services
• 100 - 200 Employee

• Board Advisor

  • Jun 2023 - Present

  Atlanta Metropolitan Area

• Chief Executive Officer

  • May 2022 - May 2023

  Atlanta, Georgia, United States



The Presidio Group

• United States
• Financial Services
• 1 - 100 Employee

• Strategic Advisor

  • Mar 2020 - Present

  United States

• Principal at The Presidio Group LLC

  • Mar 2020 - Dec 2021

  San Francisco Bay Area



flexdrive

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Senior Vice President

  • Feb 2018 - Feb 2020

  Acquired by Lyft February 2020 flexdrive is defining the category of on demand mobility subscription - a new alternative to traditional purchasing that solves the major consumer pain points of buying, owning and disposing a car. With our platform, Dealers are able to get to market quickly with no need to invest in developing a new brand, no need to hire additional people, and simply leverage their existing assets and provide optional integrated services including comprehensive fleet management with over 90k authorized… Show more flexdrive is defining the category of on demand mobility subscription - a new alternative to traditional purchasing that solves the major consumer pain points of buying, owning and disposing a car. With our platform, Dealers are able to get to market quickly with no need to invest in developing a new brand, no need to hire additional people, and simply leverage their existing assets and provide optional integrated services including comprehensive fleet management with over 90k authorized service centers nationwide; customizable usage based insurance; & various telematics options. Our F1 subscription platform is designed to support highly scalable subscription programs and powers among the most successful mobility brands globally including Lyft's Express Drive, Dribe (Semler Group) in Denmark, and SHFT (Santander Consumer Finance) in Norway and Spain thru MiMob (Santander Consumer Finance). flexdrive is ISO27001 certified so our customer partners can be confident that data security is among our top concerns and priorities. Our investors are industry leaders Cox Automotive and Holman Enterprises. Show less



Cox Automotive Inc.

• United States
• Software Development
• 700 & Above Employee

• Vice President - Major Accounts

  • Sep 2017 - Jan 2018

  Atlanta, Georgia Oversee and execute Sales Targets and Dealer needs. Impact Team Members to Execute and Drive Results. Assisted Key Accounts in Marketing Plans and Spends. Spokesperson to Foster, Grow, and Educate Automotive Vertical.



Cox Automotive Inc.

• United States
• Software Development
• 700 & Above Employee

• Vice President - Southeast

  • May 2016 - Jul 2017

  Oversee and execute Sales Targets and Dealer needs. Lead a team of 342 Team Members – 9 Direct Reports. Impact Team Members to Execute and Drive Results. Assisted Key Accounts in Marketing Plans and Spends. Responsible for growing and protecting Revenue. Spokesperson to Foster, Grow, and Educate Automotive Vertical. Interactive Dealer Summits IDS Keynote Speaker 14+ Events.

• Vice President - Central & Great Lakes Division

  • Feb 2015 - Apr 2016

  Central Division & Great Lakes AutoTrader.com & KBB.com Oversee and execute Sales Targets and Dealer needs. Lead a team of 342 Team Members – 7 Direct Reports. Impact Team Members to Execute and Drive Results. Assisted Key Accounts in Marketing Plans and Spends. Responsible for growing and protecting revenue. Spokesperson to Foster, Grow, and Educate Automotive Vertical. Interactive Dealer Summits IDS Keynote Speaker 14+ Events.



Autotrader US

• United States
• Advertising Services
• 700 & Above Employee

• Senior Director - Major Accounts

  • Feb 2013 - Jan 2014

  Greater Atlanta Area Assisted in West Coast Churn and Executive Support. Help Reduce Churn and Increase Employee Moral. Foster Continuity, Improve production, and Dealer Value Proposition. Business Development for AutoTrader Group. Evangelize the Cox Brand to Automotive Dealers 50+ Presentations. Sold Family Toyota for an all-in solution set for AutoTrader Group. Assisted developing the first ever attribution tool across Cars.com, CarGurus, ATC and KBB. Partnered to help pitch, sell, and… Show more Assisted in West Coast Churn and Executive Support. Help Reduce Churn and Increase Employee Moral. Foster Continuity, Improve production, and Dealer Value Proposition. Business Development for AutoTrader Group. Evangelize the Cox Brand to Automotive Dealers 50+ Presentations. Sold Family Toyota for an all-in solution set for AutoTrader Group. Assisted developing the first ever attribution tool across Cars.com, CarGurus, ATC and KBB. Partnered to help pitch, sell, and promote AutoTrader Group to DCH. First “all in” Enterprise sale – DCH 37 Rooftops. First Transformational work ever produced and sold. First documented Sales and Strategy processes written & approved by DCH later purchased by Lithia Motors.

• Senior Director Product - Dealer Platform

  • Jan 2012 - Jan 2013

  Greater Atlanta Area Understand ATC’s strategic and competitive position, and work to define and deliver the best products that maintain, shape, and improve that position. Develop and inform a portfolio with new ideas to enhance existing functionality or introduce new products or features. Produce a forward-looking roadmap of all dealer software product solutions aligned to the customer segments and product lines. Develop and use a product scorecard/dashboard for key performance metrics around product… Show more Understand ATC’s strategic and competitive position, and work to define and deliver the best products that maintain, shape, and improve that position. Develop and inform a portfolio with new ideas to enhance existing functionality or introduce new products or features. Produce a forward-looking roadmap of all dealer software product solutions aligned to the customer segments and product lines. Develop and use a product scorecard/dashboard for key performance metrics around product performance, customer satisfaction, and product adoption. Evangelize the roadmap to Senior Management and key product stakeholders. Developed and Implemented the highest converting lead producing tool on ATC. Develop Integration from other Business Units to help Dealers realize more sales, prospects and understanding of their market. Oversee the Trade-In Market place from a Product Perspective –$40M line of Business.



Asbury Automotive Group

• United States
• Automotive
• 700 & Above Employee

• National Online Marketing & Operations Director

  • Feb 2010 - Jan 2012

  Duluth, Georgia Managed pilot for website re-design, proof of concept, and analytics for better consumer engagement. Implemented 200 new websites – first change in ABG company history. Translate analytics into actionable strategies. Drive relevant traffic at multiple touch points within the consumer buying funnel for sales, finance, parts, service, and collision center operations. Develop and execute cutting-edge organic traffic building strategies. Negotiate TV and radio buys as needed to… Show more Managed pilot for website re-design, proof of concept, and analytics for better consumer engagement. Implemented 200 new websites – first change in ABG company history. Translate analytics into actionable strategies. Drive relevant traffic at multiple touch points within the consumer buying funnel for sales, finance, parts, service, and collision center operations. Develop and execute cutting-edge organic traffic building strategies. Negotiate TV and radio buys as needed to supplement digital and direct marketing. Evolve marketing channels using analytics and A+B and Multivariate testing. OEM Compliancy process standardized across all websites. Social Media program and solution implemented for all Asbury Locations. Combined Service and Sales call centers in Atlanta for St Louis, North Little Rock, Greenville, Greensboro, Orlando, and Jacksonville markets. Utilized current vendors to co-develop products to improve core efficiencies Developed and Implemented first email marketing program to drive retention and conquest opportunities to current and new consumers. Encouraged current vendors to share, develop, integrate their solutions to increase utilizations and acceptance for dealership personnel.

• Call Center Operations & eCommerce Marketing Director

  • Jan 2000 - Jan 2010

  Duluth, GA Led eCommerce strategy for 80+ rooftops. Consolidated and maximized all eCommerce initiatives into a centralized call center by standardizing inbound, outbound, email, online call campaigns. Founded 2 National Call Centers for Sales and Service averaging 15% Closing Percentage. Negotiated contracts, agreements and services for all aspects of online reduced traditional cost of Marketing by 36%. Provided standardization on national vendors, pricing and terms. Implemented high level… Show more Led eCommerce strategy for 80+ rooftops. Consolidated and maximized all eCommerce initiatives into a centralized call center by standardizing inbound, outbound, email, online call campaigns. Founded 2 National Call Centers for Sales and Service averaging 15% Closing Percentage. Negotiated contracts, agreements and services for all aspects of online reduced traditional cost of Marketing by 36%. Provided standardization on national vendors, pricing and terms. Implemented high level standards for pre-owned marketing. Co-Developed the GHIDOT platform for pre-owned cars. Developed sound processes, regimented training, call center guide handbook for call centers. Created and maintained processes within our CRM System. Co-developed campaign for Hub Advertising. Hosted many training programs for Field and Management Support. Worked to develop an industry first online lead duplicating tool.