Experience

MOGUNTIA FOOD GROUP

• Germany
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Vertriebsleiter / Head of Sales Retail

  • Apr 2022 - Present

• Produktmanagement Marketing

  • Feb 2021 - Apr 2022



Selbstständig

• Wiesbaden, Hessen, Deutschland

• Marketing Spezialist / Senior Brand & Product Manager, 20 Jahre FMCG Erfahrung

  • Jan 2020 - Jan 2021

  Berufliche Neuorientierung nach betriebsbedingter Auflösung der Marketing Abteilung. Weiterbildung zum Social Media Manager und Scum Master scrum.org Berufliche Neuorientierung nach betriebsbedingter Auflösung der Marketing Abteilung. Weiterbildung zum Social Media Manager und Scum Master scrum.org



Franz Wilhelm Langguth Erben

• Germany
• Wine & Spirits
• 1 - 100 Employee

• Senior Brand Manger Intl.

  • Dec 2016 - Jan 2020

  (Betriebsbedingte Auflösung der Marketing Abteilung 31.12.2019) (Operational dissolution of the entire marketing department as of December 31, 2019) Achievements: Significant two digit Sales and value increase (2017-2019) since implementation of the new activities. Significant improvement in the contribution margin 2017-2019 Turnaround for international importers Responsibilities: -Strategic and operational brand management of the brand „Blue Nun®“ in 70 countries… Show more (Betriebsbedingte Auflösung der Marketing Abteilung 31.12.2019) (Operational dissolution of the entire marketing department as of December 31, 2019) Achievements: Significant two digit Sales and value increase (2017-2019) since implementation of the new activities. Significant improvement in the contribution margin 2017-2019 Turnaround for international importers Responsibilities: -Strategic and operational brand management of the brand „Blue Nun®“ in 70 countries http://www.bluenun.wine -Strategic repositioning of the brand (brand strategy) and implement a global brand key -Family branding strategy including Design -Development and realisation of marketing strategies and marketing activities -Introduction of the new brand image into 70 international markets -Develop Marketing activities including POS campaigns based on KPI and ROI -Development and realisation of a content- und channel strategy for digital media -Development and organisation of cooperation’s: Event cooperation Bruno Mars 24K Magic World Tour After Show Events in Berlin und USA. video -Teamwork with international sales and international importers in Scandinavia, Israel, U.S.A., Canada, Latin America Brand Management, Event Management Globale Marketing Massnahmen und Trade Marekting Social Media, Influencer-Marketing Produktmanagement Produktentwicklung Produktportfoliosteuerung Projektmanagement Trade Marketing Führung interdisziplinärer Teams Vertrieb Show less (Betriebsbedingte Auflösung der Marketing Abteilung 31.12.2019) (Operational dissolution of the entire marketing department as of December 31, 2019) Achievements: Significant two digit Sales and value increase (2017-2019) since implementation of the new activities. Significant improvement in the contribution margin 2017-2019 Turnaround for international importers Responsibilities: -Strategic and operational brand management of the brand „Blue Nun®“ in 70 countries… Show more (Betriebsbedingte Auflösung der Marketing Abteilung 31.12.2019) (Operational dissolution of the entire marketing department as of December 31, 2019) Achievements: Significant two digit Sales and value increase (2017-2019) since implementation of the new activities. Significant improvement in the contribution margin 2017-2019 Turnaround for international importers Responsibilities: -Strategic and operational brand management of the brand „Blue Nun®“ in 70 countries http://www.bluenun.wine -Strategic repositioning of the brand (brand strategy) and implement a global brand key -Family branding strategy including Design -Development and realisation of marketing strategies and marketing activities -Introduction of the new brand image into 70 international markets -Develop Marketing activities including POS campaigns based on KPI and ROI -Development and realisation of a content- und channel strategy for digital media -Development and organisation of cooperation’s: Event cooperation Bruno Mars 24K Magic World Tour After Show Events in Berlin und USA. video -Teamwork with international sales and international importers in Scandinavia, Israel, U.S.A., Canada, Latin America Brand Management, Event Management Globale Marketing Massnahmen und Trade Marekting Social Media, Influencer-Marketing Produktmanagement Produktentwicklung Produktportfoliosteuerung Projektmanagement Trade Marketing Führung interdisziplinärer Teams Vertrieb Show less



Gipfel-Genuss GmbH

• Germany
• Food and Beverage Services

• Gründer, Inhaber, geschäftsführender Gesellschafter

  • Jan 2012 - Dec 2016

  Achievements: -Gold and Silver medal International Spirits Award ISW for Burschik's Vermouth -Gold and Silver medal Mundus Vini -Listed in retail markets (i.e. Scheck-In Gruppe) -Listed in Top-Hotels and Top-Restaurants: (i.e. Villa Kennedy*****, Hotel Leidinger****, Cliff Hämmerles Restaurant*) -Successful web shop -Cooperation with Jim Thompson Munich, FreiRaum Day Spa Munich, Hessischer Hof Frankfurt***** Start-up Gipfel Genuss GmbH Sole importer for… Show more Achievements: -Gold and Silver medal International Spirits Award ISW for Burschik's Vermouth -Gold and Silver medal Mundus Vini -Listed in retail markets (i.e. Scheck-In Gruppe) -Listed in Top-Hotels and Top-Restaurants: (i.e. Villa Kennedy*****, Hotel Leidinger****, Cliff Hämmerles Restaurant*) -Successful web shop -Cooperation with Jim Thompson Munich, FreiRaum Day Spa Munich, Hessischer Hof Frankfurt***** Start-up Gipfel Genuss GmbH Sole importer for Burschik’s Vermouth in Germany, importing fine wines of nine Austrian premium wineries (> 90 points Falstaff) Corporate strategy Financial planning Accounting & Business planning Main tasks: -Active development of sales & distribution (grocery stores, hotels, gastronomy, consumer) -Development of a business structure, contracts, terms and conditions -Logistics development, supply chain management -Product portfolio, price positioning, P&L Marketing: Brand Design, Trademark registration, CI & CD Website Design, Web shop (CONTAO), SEO, SEA Sales brochures, Trade Marketing, POS, Public Relations, cooperation. Event management up to 800 attendees, chef’s dinner (I was the chef), staff training in hotels and specialized trade Management of external partners, agencies, suppliers Show less Achievements: -Gold and Silver medal International Spirits Award ISW for Burschik's Vermouth -Gold and Silver medal Mundus Vini -Listed in retail markets (i.e. Scheck-In Gruppe) -Listed in Top-Hotels and Top-Restaurants: (i.e. Villa Kennedy*****, Hotel Leidinger****, Cliff Hämmerles Restaurant*) -Successful web shop -Cooperation with Jim Thompson Munich, FreiRaum Day Spa Munich, Hessischer Hof Frankfurt***** Start-up Gipfel Genuss GmbH Sole importer for… Show more Achievements: -Gold and Silver medal International Spirits Award ISW for Burschik's Vermouth -Gold and Silver medal Mundus Vini -Listed in retail markets (i.e. Scheck-In Gruppe) -Listed in Top-Hotels and Top-Restaurants: (i.e. Villa Kennedy*****, Hotel Leidinger****, Cliff Hämmerles Restaurant*) -Successful web shop -Cooperation with Jim Thompson Munich, FreiRaum Day Spa Munich, Hessischer Hof Frankfurt***** Start-up Gipfel Genuss GmbH Sole importer for Burschik’s Vermouth in Germany, importing fine wines of nine Austrian premium wineries (> 90 points Falstaff) Corporate strategy Financial planning Accounting & Business planning Main tasks: -Active development of sales & distribution (grocery stores, hotels, gastronomy, consumer) -Development of a business structure, contracts, terms and conditions -Logistics development, supply chain management -Product portfolio, price positioning, P&L Marketing: Brand Design, Trademark registration, CI & CD Website Design, Web shop (CONTAO), SEO, SEA Sales brochures, Trade Marketing, POS, Public Relations, cooperation. Event management up to 800 attendees, chef’s dinner (I was the chef), staff training in hotels and specialized trade Management of external partners, agencies, suppliers Show less



J.T. Ronnefeldt KG

• Germany
• Food and Beverage Services
• 1 - 100 Employee

• Senior Product Manager

  • Mar 2005 - Jan 2012

  Achievements: -Annually sales and earnings increase from von 2005 to 2011 -Innovations, especially LeafCup®, the company’s current growth driver -Award BEST BRAND category tea AHGZ Main tasks: -Strategic und operative Brand Management Ronnefeldt® -Leading of inter-divisional project-teams of 10 members -Development of short- and long-term marketing plans, brand repositioning Ronnefeldt® -Portfolio management food and nonfood -Responsible project manager for the… Show more Achievements: -Annually sales and earnings increase from von 2005 to 2011 -Innovations, especially LeafCup®, the company’s current growth driver -Award BEST BRAND category tea AHGZ Main tasks: -Strategic und operative Brand Management Ronnefeldt® -Leading of inter-divisional project-teams of 10 members -Development of short- and long-term marketing plans, brand repositioning Ronnefeldt® -Portfolio management food and nonfood -Responsible project manager for the packaging relaunch Teavelope® & Tea-Caddy® -Responsible Product Owner and Project Manager – Launch „LeafCup®“ first loose leaf tea in a filter, ready-to-use for one cup. -Responsible Product Owner and Project Manager for new products: Samovar 2010, TeaStar® Collection 2009 link, Tea trolley 2009. service tools 2006, teapot Tafelstern 2005 -Marketing lead for international distribution partners (EMEA, U.S.A.) -Project lead of international trade fairs and events -Individual concepts for customer specific solutions -Management of external partners, agencies, suppliers Management support: -Corporate strategy and business area planning -Sales development in new counties (e.g. U.S.A.) -Member of the executive board committee “innovations” Strategisches Marketing: Markenanalyse, Markenpositionierung, Dachmarkenstrategie Brand Management Event Management Globale Promotion HoReCa Social Media, Influencer-Marketing Produktmanagement Produktentwicklung Produktportfoliosteuerung Projektmanagement Brandshop Trade Marketing Internationale Märkte: 70 Führung interdisziplinärer Teams Internationaler Vertrieb HoReCa Key Account Management Show less Achievements: -Annually sales and earnings increase from von 2005 to 2011 -Innovations, especially LeafCup®, the company’s current growth driver -Award BEST BRAND category tea AHGZ Main tasks: -Strategic und operative Brand Management Ronnefeldt® -Leading of inter-divisional project-teams of 10 members -Development of short- and long-term marketing plans, brand repositioning Ronnefeldt® -Portfolio management food and nonfood -Responsible project manager for the… Show more Achievements: -Annually sales and earnings increase from von 2005 to 2011 -Innovations, especially LeafCup®, the company’s current growth driver -Award BEST BRAND category tea AHGZ Main tasks: -Strategic und operative Brand Management Ronnefeldt® -Leading of inter-divisional project-teams of 10 members -Development of short- and long-term marketing plans, brand repositioning Ronnefeldt® -Portfolio management food and nonfood -Responsible project manager for the packaging relaunch Teavelope® & Tea-Caddy® -Responsible Product Owner and Project Manager – Launch „LeafCup®“ first loose leaf tea in a filter, ready-to-use for one cup. -Responsible Product Owner and Project Manager for new products: Samovar 2010, TeaStar® Collection 2009 link, Tea trolley 2009. service tools 2006, teapot Tafelstern 2005 -Marketing lead for international distribution partners (EMEA, U.S.A.) -Project lead of international trade fairs and events -Individual concepts for customer specific solutions -Management of external partners, agencies, suppliers Management support: -Corporate strategy and business area planning -Sales development in new counties (e.g. U.S.A.) -Member of the executive board committee “innovations” Strategisches Marketing: Markenanalyse, Markenpositionierung, Dachmarkenstrategie Brand Management Event Management Globale Promotion HoReCa Social Media, Influencer-Marketing Produktmanagement Produktentwicklung Produktportfoliosteuerung Projektmanagement Brandshop Trade Marketing Internationale Märkte: 70 Führung interdisziplinärer Teams Internationaler Vertrieb HoReCa Key Account Management Show less



MGM

• Entertainment Providers
• 700 & Above Employee

• Product & Trade Marketing Manager

  • Sep 2002 - Mar 2005

  Office close-down due to sale of Metro-Goldwyn-Mayer Inc. to Sony Corporation in 2005, worldwide dismissal of all employees Achievements: -Multi-digit growth in volume and value for the JAMES BOND brand in relevant markets DACH -Realization of 12 MGM Stores (80m2) in ground floor areas of Karstadt and over-fulfilment of customer sales expectations per squaremeter / month. Main tasks: -Strategic und operative Brand Management JAMES BOND (DACH) -Launch James Bond film… Show more Office close-down due to sale of Metro-Goldwyn-Mayer Inc. to Sony Corporation in 2005, worldwide dismissal of all employees Achievements: -Multi-digit growth in volume and value for the JAMES BOND brand in relevant markets DACH -Realization of 12 MGM Stores (80m2) in ground floor areas of Karstadt and over-fulfilment of customer sales expectations per squaremeter / month. Main tasks: -Strategic und operative Brand Management JAMES BOND (DACH) -Launch James Bond film "DIE ANOTHER DAY" in Germany, Austria, Switzerland -Creation of multi-year 360° marketing concepts and strategies -Development and execution of TV-ads with agencies (storyboards, cut, production). -Development and execution of cooperation (Ferrero, EA Electronics, Phillips, Big Brother, TV stations Pro7/Kabel1) -Pricing, sales planning -Relaunch of the JAMES BOND COLLECTION (all James Bond films) -200 product launches on DVD/VHS -Market research (GfK) -Management of external partners, agencies, suppliers in Germany, GB, U.S.A. -Leading and set-up the Trade-Marketing department from 1.11.2003 -Development and execution of Trade Marketing concepts, POS activities, cooperation -MGM Stores @ Karstadt: planning and execution of 12 „MGM-Stores“ in Germany, Karstadt ground floor (first opening: 2.6.2004) Strategisches Marketing, Markenanalyse, Markenpositionierung, Dachmarkenstrategie Brand Management Event Management Globale Promotion HoReCa Social Media, Influencer-Marketing Produktmanagement Produktentwicklung Produktportfoliosteuerung Projektmanagement Brandshop Trade Marketing Internationale Märkte: 70 Führung interdisziplinärer Teams Internationaler Vertrieb HoReCa Key Account Management Budgetverantwortung Show less Office close-down due to sale of Metro-Goldwyn-Mayer Inc. to Sony Corporation in 2005, worldwide dismissal of all employees Achievements: -Multi-digit growth in volume and value for the JAMES BOND brand in relevant markets DACH -Realization of 12 MGM Stores (80m2) in ground floor areas of Karstadt and over-fulfilment of customer sales expectations per squaremeter / month. Main tasks: -Strategic und operative Brand Management JAMES BOND (DACH) -Launch James Bond film… Show more Office close-down due to sale of Metro-Goldwyn-Mayer Inc. to Sony Corporation in 2005, worldwide dismissal of all employees Achievements: -Multi-digit growth in volume and value for the JAMES BOND brand in relevant markets DACH -Realization of 12 MGM Stores (80m2) in ground floor areas of Karstadt and over-fulfilment of customer sales expectations per squaremeter / month. Main tasks: -Strategic und operative Brand Management JAMES BOND (DACH) -Launch James Bond film "DIE ANOTHER DAY" in Germany, Austria, Switzerland -Creation of multi-year 360° marketing concepts and strategies -Development and execution of TV-ads with agencies (storyboards, cut, production). -Development and execution of cooperation (Ferrero, EA Electronics, Phillips, Big Brother, TV stations Pro7/Kabel1) -Pricing, sales planning -Relaunch of the JAMES BOND COLLECTION (all James Bond films) -200 product launches on DVD/VHS -Market research (GfK) -Management of external partners, agencies, suppliers in Germany, GB, U.S.A. -Leading and set-up the Trade-Marketing department from 1.11.2003 -Development and execution of Trade Marketing concepts, POS activities, cooperation -MGM Stores @ Karstadt: planning and execution of 12 „MGM-Stores“ in Germany, Karstadt ground floor (first opening: 2.6.2004) Strategisches Marketing, Markenanalyse, Markenpositionierung, Dachmarkenstrategie Brand Management Event Management Globale Promotion HoReCa Social Media, Influencer-Marketing Produktmanagement Produktentwicklung Produktportfoliosteuerung Projektmanagement Brandshop Trade Marketing Internationale Märkte: 70 Führung interdisziplinärer Teams Internationaler Vertrieb HoReCa Key Account Management Budgetverantwortung Show less



SAVENCIA

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Manager

  • May 2000 - Sep 2002

  Achievements: -Increase of product facings with category management (ProSpace) -Fairs 2000 and 2002: 200m2 Art Nouveau brasserie with restaurant concept Main tasks: -Team responsibility: one assistant -Category-Management, promotion concepts, principle studies concerning purchase behaviour -Promotion concepts and POS Marketing -Project leader booth „Intermopro 2000 & 2002“ -Internal communication: Key Account Manager, Marketing, Sales force -External… Show more Achievements: -Increase of product facings with category management (ProSpace) -Fairs 2000 and 2002: 200m2 Art Nouveau brasserie with restaurant concept Main tasks: -Team responsibility: one assistant -Category-Management, promotion concepts, principle studies concerning purchase behaviour -Promotion concepts and POS Marketing -Project leader booth „Intermopro 2000 & 2002“ -Internal communication: Key Account Manager, Marketing, Sales force -External communication: Public Relations -Trade relations: media planning and advertising design -Responsible for photo shootings - Category-Management, Promotion Konzepte, Grundlagenstudien Kaufverhalten am POS - Mitarbeit an CM-Kundenprojekten mit der Software "ProSpace" - Projektleitung Messeauftritt Intermopro 2002 Bongrain Gruppe Deutschland - Interne Kommunikation: KAM, Produktmanagement, Außendienst - Externe Kommunikation: redaktionelle Pressearbeit der Bongrain-Gruppe - Handelskommunikation: Mediaplanung Fachhandelsanzeigen - Support nationale Tagungen - Budgetverantwortung - Konzeption und Durchführung von Fotoshootings - Personalführung eines Mitarbeiters ab 1.9.2001 Trade Marketing Category Management Mediaplanung Public Relations Personalverantwortung Show less Achievements: -Increase of product facings with category management (ProSpace) -Fairs 2000 and 2002: 200m2 Art Nouveau brasserie with restaurant concept Main tasks: -Team responsibility: one assistant -Category-Management, promotion concepts, principle studies concerning purchase behaviour -Promotion concepts and POS Marketing -Project leader booth „Intermopro 2000 & 2002“ -Internal communication: Key Account Manager, Marketing, Sales force -External… Show more Achievements: -Increase of product facings with category management (ProSpace) -Fairs 2000 and 2002: 200m2 Art Nouveau brasserie with restaurant concept Main tasks: -Team responsibility: one assistant -Category-Management, promotion concepts, principle studies concerning purchase behaviour -Promotion concepts and POS Marketing -Project leader booth „Intermopro 2000 & 2002“ -Internal communication: Key Account Manager, Marketing, Sales force -External communication: Public Relations -Trade relations: media planning and advertising design -Responsible for photo shootings - Category-Management, Promotion Konzepte, Grundlagenstudien Kaufverhalten am POS - Mitarbeit an CM-Kundenprojekten mit der Software "ProSpace" - Projektleitung Messeauftritt Intermopro 2002 Bongrain Gruppe Deutschland - Interne Kommunikation: KAM, Produktmanagement, Außendienst - Externe Kommunikation: redaktionelle Pressearbeit der Bongrain-Gruppe - Handelskommunikation: Mediaplanung Fachhandelsanzeigen - Support nationale Tagungen - Budgetverantwortung - Konzeption und Durchführung von Fotoshootings - Personalführung eines Mitarbeiters ab 1.9.2001 Trade Marketing Category Management Mediaplanung Public Relations Personalverantwortung Show less



Schloss Wachenheim AG

• Germany
• Food and Beverage Services
• 1 - 100 Employee

• Industriekaufmann IHK

  • Nov 1992 - Jun 1995

  Ausbildung Industrikaufmann (IHK), Apprenticeship Industrial Management Sektkellerei Faber GmbH & Co.KG / Schloss Wachenheim AG Brands: Faber Krönung, Faber Light Live, Schloss Böchingen, Feist Belmond und andere www.schloss-wachenheim.de Ausbildung Industrikaufmann (IHK), Apprenticeship Industrial Management Sektkellerei Faber GmbH & Co.KG / Schloss Wachenheim AG Brands: Faber Krönung, Faber Light Live, Schloss Böchingen, Feist Belmond und andere www.schloss-wachenheim.de