Experience

The Flowery

• United States
• Alternative Medicine
• 1 - 100 Employee

• VP of Marketing & Sales

  • Feb 2020 - Present

  Building The Flowery from the ground up. From organizing initial strategy to developing delivery routes, and managing customer expectations, she has immersed herself in understanding this emerging market. In a very short time, The Flowery has set itself apart as high-quality flower-focused, and a truly elevated patient experience. Building The Flowery from the ground up. From organizing initial strategy to developing delivery routes, and managing customer expectations, she has immersed herself in understanding this emerging market. In a very short time, The Flowery has set itself apart as high-quality flower-focused, and a truly elevated patient experience.



Progeny NYC

• Brand Strategy & Partnerships

  • Nov 2018 - Apr 2020

  LUXURY TIMEPIECES FOR CHILDREN, CONSTRUCTED OF THE FINEST WATCHMAKING MATERIALS FOUND ONLY IN ADULT WATCHES, UNTIL TODAY... LUXURY TIMEPIECES FOR CHILDREN, CONSTRUCTED OF THE FINEST WATCHMAKING MATERIALS FOUND ONLY IN ADULT WATCHES, UNTIL TODAY...



Total Beverage Solution

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager, Wine & Spirits

  • Oct 2014 - 2019

  • Brand, budget & agency management, 4 core-brands & top level on 24 emerging brands • Launched & managed multiple new websites & social media platforms on core-brands • Tiziano Italian wine portfolio: established brand position, strategy, & packaging revitalization. • Created product extension, Tiziano Sparkling Rosato, increasing brand sales by 40% • Building brand equity with the development of “How to Sell Colombo Marsala” – by creating educational tools & launching… Show more • Brand, budget & agency management, 4 core-brands & top level on 24 emerging brands • Launched & managed multiple new websites & social media platforms on core-brands • Tiziano Italian wine portfolio: established brand position, strategy, & packaging revitalization. • Created product extension, Tiziano Sparkling Rosato, increasing brand sales by 40% • Building brand equity with the development of “How to Sell Colombo Marsala” – by creating educational tools & launching national training program for distributors (professional chef: cooking demo/lectures). Increasing annual sales from -10% to +12% Show less • Brand, budget & agency management, 4 core-brands & top level on 24 emerging brands • Launched & managed multiple new websites & social media platforms on core-brands • Tiziano Italian wine portfolio: established brand position, strategy, & packaging revitalization. • Created product extension, Tiziano Sparkling Rosato, increasing brand sales by 40% • Building brand equity with the development of “How to Sell Colombo Marsala” – by creating educational tools & launching… Show more • Brand, budget & agency management, 4 core-brands & top level on 24 emerging brands • Launched & managed multiple new websites & social media platforms on core-brands • Tiziano Italian wine portfolio: established brand position, strategy, & packaging revitalization. • Created product extension, Tiziano Sparkling Rosato, increasing brand sales by 40% • Building brand equity with the development of “How to Sell Colombo Marsala” – by creating educational tools & launching national training program for distributors (professional chef: cooking demo/lectures). Increasing annual sales from -10% to +12% Show less



Total Beverage Solution

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Marketing Services Manager

  • Sep 2010 - Dec 2013

  • Managed the planning, development, tactical execution of marketing programs across multi-channel platforms from inception to post campaign analysis • Developed social media strategy and executed activates and promotions • Affligem, Belgium beer, promotion received “Best-Shared Practices” from Heineken Global • Lead POS project (identified needs, opportunities, & launched virtual POS tool) • Created and designed marketing materials for specific brand programs &… Show more • Managed the planning, development, tactical execution of marketing programs across multi-channel platforms from inception to post campaign analysis • Developed social media strategy and executed activates and promotions • Affligem, Belgium beer, promotion received “Best-Shared Practices” from Heineken Global • Lead POS project (identified needs, opportunities, & launched virtual POS tool) • Created and designed marketing materials for specific brand programs & activities • Packaging redesign and production of Big Red Monster, California wine brand Show less • Managed the planning, development, tactical execution of marketing programs across multi-channel platforms from inception to post campaign analysis • Developed social media strategy and executed activates and promotions • Affligem, Belgium beer, promotion received “Best-Shared Practices” from Heineken Global • Lead POS project (identified needs, opportunities, & launched virtual POS tool) • Created and designed marketing materials for specific brand programs &… Show more • Managed the planning, development, tactical execution of marketing programs across multi-channel platforms from inception to post campaign analysis • Developed social media strategy and executed activates and promotions • Affligem, Belgium beer, promotion received “Best-Shared Practices” from Heineken Global • Lead POS project (identified needs, opportunities, & launched virtual POS tool) • Created and designed marketing materials for specific brand programs & activities • Packaging redesign and production of Big Red Monster, California wine brand Show less



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Brand Financial Analyst

  • Aug 2006 - Jul 2010

  • Budget and P&L management for twelve brands - total annual spending of $35.9M • Lead assigned brands in budgeting, forecasting, and planning for A&P • Validate, analyze, and communicate results of financial analysis and business results • Generated and analyzed monthly reporting: • Pre-Close Analysis, Month-End Analysis, Brand Depletion/Billings trend charts • Created five year P&L Scenario’s for each of the 72 brands • Budget and P&L management for twelve brands - total annual spending of $35.9M • Lead assigned brands in budgeting, forecasting, and planning for A&P • Validate, analyze, and communicate results of financial analysis and business results • Generated and analyzed monthly reporting: • Pre-Close Analysis, Month-End Analysis, Brand Depletion/Billings trend charts • Created five year P&L Scenario’s for each of the 72 brands