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Stepan Krivoshchapov

Internet Marketing Team Lead at MediaProNet

Contact Information

us****@****om

(386) 825-5501

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Location

Antalya, Turkey, TR

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Internet Marketing Team Lead
- Aug 2019 - Present
1. Group Management of up to 5 specialist. 2. Management tasks and projects within a group. 3. Creation and implementation of the assessment system in a department. 4. Monthly meetings with the group's specialists (one to one) for a burnout control and stress management. Motivation monitoring. 5. Team development and training. Preparation of individual development plans. Creating instructions and regulations. 6. Defining and executing long-term strategy for project's digital promotion. Analysing of project pain points and searching for factors hindering the growth and development of the client. 7. Monitoring the achievement of client's KPI (Marketing budget under management up to 150 000 dollars). Planning and and implementing solutions for optimization marketing's campaign and improving results. 8. Participate in the development of the multi-channel strategy. 9. Meetings with clients. Presentation of the result, the pitch of plans. Participation in tenders. Show less

Paid Traffic Manager
- Jan 2019 - Aug 2019
1. Preparation of media plans (assessment of market capacity); 2. Audit of advertising campaigns: correct settings, budget allocation, etc. 3. Creating and managing advertising campaigns Yandex Direct и Google Ads in banking, automotive and real estate industries. 4. Configuring end-to-end Analytics by Google Analytics and Yandex Metrika. 5. Analysis of the effectiveness of advertising campaigns to meet the client's KPIs: number of requests, CPL, CPA, CPO, etc. 6. Manage the day-to-day operations: set bids, handle budget and implement optimizations 7. Creating and testing hypotheses to improve results (by a/b tests). 8. Competitors analysis: writing the content of advertisements using the strengths of my product and the weaknesses of competitors. 9. Control of the marketing budget (under management up to 75 000 dollars) 10. Reporting (VLOOKUP, Summary tables, charts) Show less

Marketing Project Manager
- Jun 2016 - Dec 2018
ADVERTISING: 1. Creating marketing campaign Yandex.Direct and Google Ads from scratch: - Identification of the needs and interests of the target audience; - Keywords research for PPC ads campaign; - Setting up advertising campaigns. - Bidding, budgeting (under management up to 25 000 dollars). - Creating and testing audiences and ads; 2. Creating marketing campaign at FB (including Instagram) and VK 3. E-mail marketing (lead nurturing) ANALYSIS: 1. Track performance ads. Evaluating the effectiveness of advertising campaigns, regular reporting; 2. Creating goals in Google Analytics and Yandex.Metrika 3. Making adjustments to ad campaign settings to improve results. 3. Working with call tracking systems (CoMagic, Calltouch, Mango, etc) 4. Testing new advertising channels LANDING PAGES / WEB SITES: 1. Creating a landing page structure. 2. Setting tasks for UI designers and Web developers. 3. Managing the website development processes 4. Testing different landing page options for a optimization of a conversion rate. Show less

Kuban State Agrarian University, Krasnodar
Master's degree, Economics of the firm

2016 - 2018
Kuban State Agrarian University, Krasndar
Student, Business Management

2015 - 2015
Kuban State Agrarian University, Krasnodar
Bachelor's degree, Production management

2012 - 2016

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