Experience

睿锦尚品国际贸易(上海)有限公司

• China
• Wholesale
• 1 - 100 Employee

• Buyer Manager

  • Jan 2022 - Present

  Forms part of Wangfujing Group Co., Ltd.(600859.SH), Chinas premier retail group, aiming to help Wangfujing Group to build the leading global luxury fashion, beauty and lifestyle department store in China. Unique for its wholesale model and direct brand partnerships with international brands, especially pioneer fashion talented brands, creating world-leading retail experiences for the luxury Chinese customers in 1&2 tier cities including Beijing, Tianjin, Xian, Hangzhou,etc, Responsibilities: Supporting director to establish business plan for Beauty Department, including brand development and contract negotiation; to establish suitable business model and make product portfolio planning; Responsible for product assortment and forecast/stock management, OTB, store P&L simulation, and lead the team to ensure the completion of order-delivery-payment in a timely manner; Analyze sales performance, conduct competitive product analysis and adjust the direction of product selection, pricing strategy and retail operation for each store, including activation calendar, promotion mechanism; Closely collaborate with MKT, CRM, Finance and Supply Chain team to carry out marketing activities, including POP UP, brand static exhibitions, etc. Preparation for new-coming stores, planning for store layout and display guideline. Achievements: Negotiated with 20+ international niche brands to close deals within two months, helping brands to set up domestic business development strategy; Introduced 20+ new brands to enrich the brand mix, preparation for two new stores in Jinan and Changsha; Making decisions in terms of multi-brand store layout and display planning, jointly developed POP UP marketing event plan for Beijing Dong’An Department Store, estimated media value: 3,994,550(RMB). Show less



北京话梅乐享科技有限公司

• Merchandising Manager

  • Mar 2020 - Dec 2021

  A new generation retail brand founded in 2008, which based on contemporary fashion and aesthetics, conveys the concept of beauty and beautiful life. Covering first well-known international cosmetics and skin care brands products, global unique boutiques and HARMAY’s own products. HARMAY adopts Innovative Omni-retail methods, not only aim to give customer a memorable experience, but also conveying an attitude. Responsibilities: Lead and set up merchandise team to develop direct partnership with cosmetics, skincare, personal care, and lifestyle niche brands; manage and maintain supplier resources; Continuously optimize product category and assortment, control costs, discover new products, formulate sales strategies, and achieve sales and gross profit targets; Provide operational support, and supervise the team execution for the whole procurement process-order placement, supply chain management, financial forecast, and inventory turnover control; Ensure and develop the implementation of new sales strategies, including price strategy, promotion plan, distribution plan of each store, and store front display suggestions and adjustments; Responsible for the implementation of key category projects and ensure omni-channel full launch; Establish and optimize SOP of team work as well as project management. Achievements: Established merchandising team from 0 to 1; led the team to manage 300+ niche brands/suppliers; Increased overall gross profit by 2% compared with last year, sales share of the team by 3%; Implemented omni-channel launch of four major projects of HARMAY LAB, black technology, contact lenses, and LOVE; black technology contributed 300w+ sales within 3 months of being launched, and sales of contact lenses accounted for 2% in single store sales, creating a new driven force for overall sales. Show less



Beijing Oasis Technology Co.

• China
• Environmental Services
• 1 - 100 Employee

• Co-Founder（Operations）

  • May 2019 - Mar 2020

  Start-up aiming to provide students with the most relevant and in-demand skills in their dream industry. An online school focused on training for finance, accounting and management conculting on the business side. • User operation: managed 20+ user groups with 1500+ active users across both home and abroad; • New media/Content operation: writing and editing 100+ original articles through Wechat public account attracting 2000+ followers within two months; • Event operation: organizing online and offline events for university students from Beijing, Shanghai, Shenzhen and other regions in China, having 300+ paid customers within 3 months; • Product operation: participating in design of curriculum and promotion mechanisms; analyzing differences in competitive products in the market; collecting feedback to optimize curriculum products; • BD: pro-actively seeking for opportunities to cooperate with potential partners; cold-calling and building connections with professionals to establish partnerships. Show less



China Duty Free Group

• China
• Retail
• 100 - 200 Employee

• Merchandise Buyer

  • Dec 2016 - Apr 2019

  The only state-owned enterprise authorized by the State Council to carry out duty free business nationwide. It has established long-term and stable cooperative relations with more than 1,000 world-famous brands setting up airports, on-board, border, passenger stations, railway stations and external ship supply in more than 30 provinces, municipalities, autonomous regions (including Hong Kong, Macao, Taiwan) and Cambodia. Responsibilities&Achievements: Independently manage procurement and retail activities of 14 well-known beauty, perfume and cosmetic brands at over 25 POS in travel retail channels across Asia Pacific; Support Merchandise Manager to ensure the achievement of multi-millions US dollars sales target and drive double-digit category growth per year; Monitor a wide range of sell in and sell out activities involving forecasting, assortment/inventory management, trend/performance analysis, and trade marketing; Coordinate with brands to manage launch plans, visuals, and display tools and animations and also to design, execute commercial campaigns to boost brand reputation and market share; Maintain cross-functional partnership with both vendors and franchised-stores to deliver brand image, ensuring the productivity of brands boutique stores as well as personalized counters; Responsible for assisting brands to plan and execute at least 3 big PR events in the biggest duty free shopping complex store per year, such as Kiehl’s Love Hainan campaign, Armani box event and Lancome Genifique pop-up. Show less



Global Times

• Bangladesh
• Newspaper Publishing
• 1 - 100 Employee

• Editor Intern

  • Mar 2015 - May 2015

  Conduct daily news research (economics related);  Editing and translating brief news on a daily basis (mainly covering economics, trade)  Translating between Chinese and English reports from both domestic and foreign news agencies for editors to select eligible pieces to publish Conduct daily news research (economics related);  Editing and translating brief news on a daily basis (mainly covering economics, trade)  Translating between Chinese and English reports from both domestic and foreign news agencies for editors to select eligible pieces to publish