Director Hyperscaler Ecosystem & Partnerships. BTEB IoT Sales Engagement & CM

• Nov 2021 - Present

Sales Director - Automotive Group Function Technology and Emerging Business

• Apr 2018 - Nov 2021

Focusing on selling IOT Connected Vehicle Cloud and Ericsson Connected Fleet to automotive, aftermarket and fleet customers. Securing short and long-term profitable business for Ericsson globally. Actively managing internal resources to deliver efficient and effective end to end solutions allowing seamless transition from sales to operations. Developing both internal and external relation/s in order to actively contribute to customers success.

Sales Director - New Business Transportaion Industry & Society

• Mar 2017 - Apr 2018

Responsibly for sales in US and Canada focusing on Private and Public Transportation industry verticals.

President Icomera US Inc.

• Aug 2014 - Nov 2016

Start-up subsidiary focusing on the North American region developing solutions for the Rail, Commuter Rail, Bus, and Shipping segment based on the award winning X- and M-series. Patented Multi-Radio mobile access and applications router bonding Cellular, Satellite, and any other IP based radio; for maximum coverage and capacity at high velocity. Providing services and support for location based advertisement infusion, ECO driving, Infotainment, and CCTV applications to name a few successful implementations of Virtual Machines. Focus is on Internet of Things (M2M), Big Data analytics, Wireless (4G/5G), and Virtual applications (Oracle virtual Box).

General Manager - Europe, Middle East & Africa. Dir of New Accounts

• Apr 2004 - Jul 2014

Started subsidiary in Ireland and established a presence in the Europe, Middle East, and Africa region selling consulting and competence developing services. Responsibly for new markets and new business segments openings doors and developing long-terms strategies for growth. Implemented Salesforce CRM globally. Increased revenue year after year with Top Tier 1 CSPs in North America plus leading Telecom manufacturers. Started subsidiary in Ireland and established a presence in the Europe, Middle East, and Africa region selling consulting and competence developing services. Responsibly for new markets and new business segments openings doors and developing long-terms strategies for growth. Implemented Salesforce CRM globally. Increased revenue year after year with Top Tier 1 CSPs in North America plus leading Telecom manufacturers.

President and CEO

• Jan 2002 - Mar 2004

In charge of the daily operations of APIS US Inc. / APL Wireless Consulting in North and South America In charge of the daily operations of APIS US Inc. / APL Wireless Consulting in North and South America

Vice President Sales Marketing

• Aug 1994 - Dec 2001

Responsibly for all Sales and Marketing activities to Carriers in North American. Daily Operations tasks included Internal and external marketing communications, plus coordination with the parent company in Sweden, and our other sales regions in Europe, South America and Asia. Consolidation global forecast and schedule manufacturing targets for the Base Station Antenna plant in Ft. Worth, TX. Responsibly for all Sales and Marketing activities to Carriers in North American. Daily Operations tasks included Internal and external marketing communications, plus coordination with the parent company in Sweden, and our other sales regions in Europe, South America and Asia. Consolidation global forecast and schedule manufacturing targets for the Base Station Antenna plant in Ft. Worth, TX.

Marketing Manager

• Jul 1990 - Jul 1994

5 million USD marketing budget (revenue = 60 million USD) for this superstore chain with 13 stores throughout Scandinavia. Responsible for all advertising and marketing activities including the development of TV-commercials, brochures, advertisement, warehouse materials and campaigns, fairs, customer newspapers and direct mail. Position requires the ability to manage people, result oriented projects considering both costs and potential sales. 5 million USD marketing budget (revenue = 60 million USD) for this superstore chain with 13 stores throughout Scandinavia. Responsible for all advertising and marketing activities including the development of TV-commercials, brochures, advertisement, warehouse materials and campaigns, fairs, customer newspapers and direct mail. Position requires the ability to manage people, result oriented projects considering both costs and potential sales.

Marketing & Product Manager

• Sep 1985 - Jun 1990

Developed and maintained a product range of more than 1000 SKUs.Also in charge of all marketing related activities. Position involved pricing, research for potential products at trade-shows in North America and Asia, and choosing a suitable business segment for each product. During 1988 responsible for the construction of a 286/386 based PC specified for the Swedish market. The project increased revenues by 1.5 million USD in 1988. Developed and maintained a product range of more than 1000 SKUs.Also in charge of all marketing related activities. Position involved pricing, research for potential products at trade-shows in North America and Asia, and choosing a suitable business segment for each product. During 1988 responsible for the construction of a 286/386 based PC specified for the Swedish market. The project increased revenues by 1.5 million USD in 1988.