Experience

EQUA

• Slovenia
• Consumer Goods
• 1 - 100 Employee

• Co-Founder & Chief Marketing Officer

  • 2010 - Present



GOAT STORY

• Slovenia
• Consumer Goods
• 1 - 100 Employee

• Co-Founder & Chief Marketing Officer

  • 2014 - Present



EQUA & GOAT STORY

• Chief Marketing Officer

  • 2017 - Aug 2019

• COO

  • Dec 2015 - Dec 2017



EQUA products

• Marketing Director

  • Oct 2013 - Dec 2015

  As a young brand EQUA is dealing with many everyday challenges, obstacles and uncertainties. These are the situations that bring the best out of me. I handle everyday stress and unexpected events with clear mind. My work at EQUA consists of many aspects of marketing, product marketing, branding, PR, handling with key partners/clients and in the meanwhile coordinating a team of 3 people. I plan monthly marketing activities for 6 European markets. I run analysis of brand performance and aim to improve brand value. I aim towards unconventional PR campaigns that attract attention of consumers. Show less

• Marketing & Strategic communication

  • Aug 2012 - Oct 2013

  I take care of everyday communication and relationships with key foreign partners and clients, writing PR publications and articles, digital communication via social media (Facebook, Twitter, Instagram), Email Marketing (Mailchimp), events, I take care of analyzing the past actions and planing new challenges for the brand, I write texts and assemble slogans, also help coming up with concepts for design of promotional materials.



Student Section of the Marketing Association of Slovenia

• Ljubljana, Slovenia

• President

  • Jun 2011 - Jun 2012

  Being the leading role of the Student section of Marketing Association Slovenia I was faced with many challenges regarding leadership, relationship and communication skills. Throughout the year of presidency I managed to develop o strong sense of commitment, project management and mediation. Being the leading role of the Student section of Marketing Association Slovenia I was faced with many challenges regarding leadership, relationship and communication skills. Throughout the year of presidency I managed to develop o strong sense of commitment, project management and mediation.



Publicis Groupe Slovenia

• Ljubljana, Slovenia

• Program coordinator at NTK Microsoft conference 2010 in Portorose

  • Feb 2010 - Jun 2010

  At Publicis I had the opportunity to experience the world of advertising. Even though I only worked there at a project I was still very much connected to all aspects of handling relationship with the client, making compromises, observing project development and progress of such a huge project coming together and then being realised in front of our eyes. It all rounded up in an intense week of working on the NTK conference itself - organising, coordinating, solving last minute problems. At Publicis I had the opportunity to experience the world of advertising. Even though I only worked there at a project I was still very much connected to all aspects of handling relationship with the client, making compromises, observing project development and progress of such a huge project coming together and then being realised in front of our eyes. It all rounded up in an intense week of working on the NTK conference itself - organising, coordinating, solving last minute problems.