Experience

Development Bureau, Hong Kong SAR Government

• Government Administration
• 1 - 100 Employee

• Senior Executive Assistant

  • 2019 - Present

  Immediate Supervisor: Senior Executive Officer (Services Promotion) Team Structure: 2 subordinates – Executive Assistant, ACO (October 2019 – Present) [Changed from Agency Contract to NCSC Contract effective 8 Apr 2021] Development Bureau, HKSARG https://www.devb.gov.hk/en/home/index.html The Bureau is mainly responsible for planning, land, building and infrastructure development  Provide executive support in event and project management  Arrange duty visits related to the organization of large scale events  Make logistics arrangement, procurement of goods and services, supervision of service providers, hotel and venue reservation  Liaise with other departments, stakeholders, and other related parties  Conduct research and produce the events publication  Perform administrative duties, handle enquiries  Supervise temporary helpers during the events  Assist in vetting of Anti-epidemic Fund for construction industry Key Achievements:  Spearheading large projects from planning to end-to-end execution such as Construction Innovation Expo 2019, Webinars, Workshops, Briefing Sessions Show less



EaseSales Ltd (Able Communications Group)

• Hong Kong

• Marketing Manager (Event Management)

  • 2019 - 2019

  Immediate Supervisor: Regional Sales and Marketing Director Team Structure: 3 subordinates -- 1 Senior Marketing Executive, 2 designers https://acg-hk.com/en/  Spearheading large projects from planning to end-to-end execution, heading the operation, overall management and marketing of the events  Prepare the presentation deck and speak for the company in seminars, launch events and lifestyle events  Source and negotiate with vendors and suppliers, coordinate all operations  Helping to identify new business opportunities for the company from events  Prepare the project concept and presentation deck for business pitching  Manage social media platforms and digital marketing for the company Key Achievements:  Improved sales performance by 40% and enhanced brand presence by launching large-scale events such as Retail Asia Expo, Eugene Baby Expo, AWS Pop-up Loft Event  Introduced approximate 30 new potential clients and increased exposure by organizing seminars, joint promotion fairs with reputable partners such as Sony, Amazon Web Services (AWS), Alibaba, Eugene Baby Group Show less



FMCG and F&B industry

• Hong Kong

• Project Consultant (Freelance)

  • 2018 - 2019

  Provide freelance service on the following scopes:  Event management and communications  Premium sourcing and marketing proposal  Liaise with clients to identify and define project requirements, scope and objectives  Provide solutions to clients to meet their needs Provide freelance service on the following scopes:  Event management and communications  Premium sourcing and marketing proposal  Liaise with clients to identify and define project requirements, scope and objectives  Provide solutions to clients to meet their needs



Lion Corporation (Hong Kong) Ltd. (獅王香港有限公司)

• Hong Kong

• Product Manager

  • 2016 - 2018

  Immediate Supervisor: Senior Marketing Manager Team Structure: 1 subordinate -- 1 Marketing Executive; 2 Product Managers http://www.lioncorphk.com/  Formulate and propose annual marketing plan for the oral care products  Propose brand direction, formulate and implement integrated strategies  Initiate and develop total brand management and new product development  Data analysis for sales and market share, qualitative and quantitative research findings  Manage P&L and yearly A&P budget and measure ROI  Perform product demand forecast and inventory planning  Liaise and communicate with cross-functional teams and different stakeholders  Monitor the market movement; prepare marketing intelligence reports and presentation material Key Achievements:  Improved ROI and sales performance by adjusting media mix, ad spend, mass sampling and running promotion campaigns i.e. pulled in over 120% increase in the sales of Systema (適齒美) Interdental Brush and Sonic Toothbrush  Enhanced branding by refining positioning, communication message, pricing strategies and promotion, package design, adding product attributes and launching new products to cater to the market needs Show less



Four Seas Mercantile Holdings Limited

• Hong Kong

• Communications Manager

  • 2008 - 2016

  Immediate Supervisor: Associate Director, Team Structure: 5 subordinates [Promoted from Assistant Manager to Communications Manager effective 1 Apr 2014] http://www.fourseasgroup.com.hk/ Branding & Marketing:  Brand building through channel-specific and marketwide promotions, manage various brands such as Four Seas products like Four Seas Seaweed (四洲紫菜), Coffee, Orange Drink, other distributing brands like Meiji, Glico, Haribo, Bourbon, Guylian, Lotte Japan...etc.  Market the retail and catering business, such as Okashi Land, Calbee PLUS, YOKU MOKU, Blue Brick Bistro Restaurant, Kung Tak Lam Shanghai Vegetarian Cuisine and Shiki．Etsu Japanese Restaurant.  Develop sales & marketing activities to enhance business performance & brand awareness, such as trade marketing campaign with supermarkets, chain stores and convenience stores  Plan and execute corporate advertising and branding campaign, premium sourcing; prepare advertising and POSM materials PR & Communications:  Develop and execute PR plans, and event management, such as corporate events, street events, press conference, new product launch, grand opening, media interview and press enquiries  Initiate and drive media relations strategies to maximize PR exposure  Initiate and execute joint promotion, sponsorship and CSR programmes  Copywriting & develop collaterals, e.g. corporate announcements, speeches, press releases, scripts and website content, company brochure and annual report  Organize and manage large-scale exhibitions, such as ACGHK Festival, HK Brands and Products Expo, Food Expo  Media planning and buying (both ATL and BTL) Key Achievements:  Attained “Best Employee Award” in March 2013  Maximized media coverage of Events, e.g. Calbee PLUS Grand Opening Event, reached 270 total number of coverage (printed and online) with total media value over $8.8M.  Enhanced market penetration by successful marketing campaigns, e.g. Four Seas Tsubu Tsubu Orange Drink, Four Seas Coffee Show less



New China Laundry

• Hong Kong
• Retail Office Equipment
• 1 - 100 Employee

• Assistant Marketing Manager

  • 2004 - 2008

  Immediate Supervisor: Operations Manager Team Structure: 15 subordinates -- 2 Marketing Executives, 3 C.S., 10 Frontline Staff [Promoted from Marketing Executive to Assistant Marketing Manager effective 1 Sep 2006] https://www.ncl.hk/en/home-page/ Marketing:  Manage marketing activities including campaign planning, budget forecast, implementation and performance analysis  Brand building, CRM program revamp and explore joint promotion opportunities  Copywriting and liaison with production houses for marketing materials Account Servicing:   New business pitching and contract negotiation  Customize pricing strategies for different clientele  Client servicing and account management, major clients such as International Theme Park, Hotels, Clubhouses, Jockey Club, MTRC, Gate Gourmet Key Achievements:  Successfully built up strong relationship and signed long-term contract with demanding clients, e.g. HK International Theme Park  Streamlined operations and revamped marketing programmes for Kleaners valet outlets Show less



FCBi (4As Advertising Agency)

• Hong Kong

• Account Executive

  • 2004 - 2004

  https://www.fcb.com/  Support both ATL and BTL advertising, creative copy editing  Contributed to re-branding campaign by creating marketing communications program  Clients Servicing, e.g. Watsons Water, Len Crafters, HK Housing Society, Motorola Key Achievements:  Run successful online bidding campaign for Watsons Water https://www.fcb.com/  Support both ATL and BTL advertising, creative copy editing  Contributed to re-branding campaign by creating marketing communications program  Clients Servicing, e.g. Watsons Water, Len Crafters, HK Housing Society, Motorola Key Achievements:  Run successful online bidding campaign for Watsons Water



Four Seas Mercantile Holdings Ltd.

• Hong Kong

• Supervisor

  • 2000 - 2004

  [Promoted from Deputy Supervisor to Supervisor effective 1 Aug 2003] http://www.fourseasgroup.com.hk/  Plan and develop marketing projects and advertising campaigns  Product management, new product development, price negotiation and sourcing  Creative writing and translation, conduct marketing analysis Key Achievements:  Website creation and content management for Okashi Land  Create noise for hero products via advertising, e.g. Four Seas Milk Candy and Coffee [Promoted from Deputy Supervisor to Supervisor effective 1 Aug 2003] http://www.fourseasgroup.com.hk/  Plan and develop marketing projects and advertising campaigns  Product management, new product development, price negotiation and sourcing  Creative writing and translation, conduct marketing analysis Key Achievements:  Website creation and content management for Okashi Land  Create noise for hero products via advertising, e.g. Four Seas Milk Candy and Coffee