Experience

AB Specialty Silicones

• United States
• Chemical Manufacturing
• 1 - 100 Employee

• Marketing Manager / Creative

  • Feb 2012 - Present

  Manages all aspects of marketing across multiple industries including personal care, medical/dental and food processing for a high growth silicone chemical company. Designs, updates and manages all collateral, technical documents, advertising, and media: print, digital, web site, trade show booths, promotions, email blasts, press releases, social media, technical data sheets, SDS (Safety Data Sheets) Ensures all FDA and international regulations are met regarding INCI labeling for all communications of personal care ingredientsReinforces the company brand; maintains consistent brand image and messaging throughout all corporate communication channels.Researches, writes and edits copy for press releases, social media, advertisements and company literatureIdentifies and evaluates marketing needs and develops cost effective solutions that maximize corporate reachWorks with vendors to ensure marketing initiatives and performance exceed expectations; oversees negotiation, production, purchasing, and strategies for marketing, print, digital, promotional, and trade show spendManages budgets, expenses and organizes assets; develops marketing budget detailing upcoming year’s marketing plan and budget allocated by sales growth categoryTracks various marketing metrics to determine the best use of annual spend based on ROI and ROOCoordinates projects with various in-house departments including purchasing, sales, manufacturing, customer service, accounting as well as outside vendorsMaintains websites ensuring product listings, company news, literature and other content are currentDevelops social media calendars assigning different departments updates to keep content relevantDesign and copy development for all communication programsConceptualizes and designs all web and print based advertisingTrade show management from concept to implementation: Booth headline, design, production and project managementShow promotion, media kits, giveaways, show services, logistics



Anderson & Associates, LLC

• United States
• 1 - 100 Employee

• Marketing Manager

  • Dec 2004 - Jan 2012

  Established and built up the in-house marketing department of an on-the-rise silicone chemical company.Designed all marketing collateral and converted all literature from MS Word to InDesign and PDF Designed new logo, stationary and business cards modernizing the company image Streamlined all company documents, collateral and forms to ensure consistent branding throughoutRe-branded web site and migrated from Adobe GoLive to DreamweaverWrote and edited copy for press releases, advertisements and company literatureCreated and maintained all company technical documents: Certificates of Analysis, Technical Data Sheets and MSDS - Material Safety Data Sheets (prior to GHS requirement)Monitored web traffic and qualified potential leads using Google AnalyticsSet up AdWords campaign and managed activityIdentified target audiences and data-mined potential sales opportunities