Stella Hoang

Digital Marketing and Communications Specialist at Columbia College, Vancouver BC.
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Contact Information
us****@****om
(386) 825-5501
Location
Vancouver, British Columbia, Canada, CA
Languages
  • English Professional working proficiency
  • Vietnamese Native or bilingual proficiency

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Kenneth Wong

Stella never fails to bring her contagious enthusiasm to the class each day. Her inquisitive mind takes her to a high level of critical thinking and EQ that positively influence everyone in the classroom. Stella applies her business knowledge effectively and demonstrates her understanding of marketing well through all her work. She is a hidden gem waiting to be discovered!

Kerrian Lee

I have had the pleasure of working with Stella on several marketing projects during our post-graduate studies at Langara College. Stella has a natural instinct for marketing opportunities and a creative mind never short of intriguing marketing ideas. I’m constantly inspired by her passion and knowledge in the field of Digital Marketing, especially her experience in utilizing various digital tools and channels to reach campaign objectives and enhance the performance of key metrics . Through the process of teamwork, Stella demonstrated strong work ethic, proving herself to be a resourceful and reliable teammate. Her excellent communication skills and the ability to carry out presentations flawlessly also made her a valuable asset to the team. I really enjoy working with Stella because I know I can always count on her and learn a great deal from her at the same time. I would definitely recommend Stella to any organization looking for skilled and dedicated marketing talents.

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Credentials

  • Active volunteer of Craft Link Handicraft Bazaar
    -
    Nov, 2015
    - Oct, 2024
  • Certificate of Completion
    Stukent
  • Hootsuite Platform Certification
    Hootsuite
  • Ielts Exam
    British Council

Experience

    • Canada
    • Higher Education
    • 1 - 100 Employee
    • Digital Marketing and Communications Specialist
      • Mar 2022 - Present

      - Managing the college's social media platforms including content creation, scheduling, monitoring engagement, and responding to comments or inquiries in a timely manner. Assisting in creating videos, photos, designing engaging content and running social media ads to attract and engage the target audience - Managing the college’s website. -Designing and coordinating promotional materials for the Recruitment, Admission & Marketing Team (RAM) to create visually appealing and impactful marketing materials, including brochures, flyers, banners, and advertisements to ensure consistency and brand alignment across all promotional materials. - Managing the RAM team’s email marketing - Working on multiple marketing projects, assisting the RAM Director in developing and implementing marketing strategies. - Assisting in event/program promotions: collaborate with other departments to develop strategies for promoting college events and programs. This involves creating promotional & communications materials, social media updates and coordinating with vendors if needed. www.columbiacollege.ca Show less

    • Canada
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Student Recruitment and Advising Officer
      • Mar 2021 - Mar 2022

      1. Marketing & Student Recruitment - Assisted Director of Student Recruitment and school directors in developing marketing and promotion strategies. Designed marketing materials including flyers, posters, social media contents in English, Vietnamese & other applicable languages. - Organized seminars and information sessions to students, parents/guardians and agents; and attended education fairs locally and overseas. Counselled and advised on potential students. - Developed and oversaw the school social media accounts by leveraging owned and paid media. Doubled IG followers and grew FB page likes by 27 times after 5 months. - Re-designed the school's website to be more visually appealing. Updated web content, managed SEO and optimized Google Ads which increased monthly web inquiries. 2. Student Admission and Consultation - Created and managed students's files. Assisted students with admission, medical insurance, homestay and other student services. - Handled parents/guardians’ concern and questions. Acted as a liaison between teachers and students/parents. Website: https://www.pattisonhighschool.ca Show less

    • Canada
    • Restaurants
    • 1 - 100 Employee
    • Marketing Specialist
      • Jan 2019 - Jan 2022

      • Developed Milkcow Cafe social media channels by designing appealing digital content and executing online marketing strategies which result in an increase of 12k+ followers and 200% profile visits on Milkcow Instagram, achieved 500+ organic likes per post on average. • Promoted new products launching and sales promotion campaigns by liaising with influencers to execute giveaways/branded content on social media, increasing brand awareness and driving significant store traffic. • Planned, executed and managed in-store marketing collaterals for seasonal promotion, increasing sales by 30% compared to the same period of last year. Milkcow Canada IG: https://www.instagram.com/milkcowcanada/ Show less

    • Vietnam
    • Retail
    • 1 - 100 Employee
    • Assistant to CMO and Event Coordinator
      • Jan 2018 - Dec 2018

      • Led cross-departmental business collaboration projects, developed strategic marketing mix plans for online and offline marketing channels and effectively coordinated the workflow among all teams including: Brand managers, IT, Designers, Copywriters, PR, Social Media team and Business partners. • Planned and successfully executed a variety of events such as grand openings, new collection launching events, VIPs workshops and different in-store events for 20+ global brands such as Christian Louboutin, Max Mara, Coach, Puma and Ted Baker according to respective brand guidelines in Vietnam. • Collaborated with celebrities and influencers promoting the specific events, ensuring optimal communication at all stages of the campaign. • Prepared monthly marketing reports and submitted directly to the CMO. http://www.maisonjsc.com/en/ Show less

    • TV Presenter
      • Jun 2016 - Jun 2017

      Presented on 2 live news programs. Presented on 2 live news programs.

Education

  • Langara College
    Post Graduate Diploma, Marketing/Marketing Management, General
    2019 - 2021
  • Diplomatic Academy of Vietnam
    Bachelor's Degree with Distinction, International Communication
    2013 - 2017

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