Steffen Lodder

Freelance Performance Marketing Manager at Hertz6 - Kreativagentur & Filmproduktion
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Contact Information
us****@****om
(386) 825-5501
Location
Hamburg, Hamburg, Germany, DE
Languages
  • Englisch -
  • Spanisch -

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Experience

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Performance Marketing Manager
      • Jun 2022 - Present

      Performance Marketing on Facebook, Instagram, TikTok and LinkedIn Performance Marketing on Facebook, Instagram, TikTok and LinkedIn

    • India
    • Wholesale Import and Export
    • Partner | Digital Marketing Specialist
      • Jan 2019 - Present

      Hyfen is a German-based Digital Marketing Agency with focus on building high-performing websites, creating targeted sales- & lead funnels and creating SEO-optimized content. • We help small to medium-sized companies to scale and grow with digital marketing • We achieve highly successful performance campaigns with an average ROAS > 5 • We optimize digital customer journeys from the first to the last touchpoint • We build highly-performing websites and create modern SEO-content with real value Show less

    • Germany
    • Architecture and Planning
    • 1 - 100 Employee
    • Freelance Digital Marketing Specialist
      • Jan 2021 - Jan 2023

      Marketing strategy, UX design, performance marketing, lead generation, crm marketing Marketing strategy, UX design, performance marketing, lead generation, crm marketing

    • Germany
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Freelance User Experience Strategist
      • Nov 2020 - Jul 2021

      Project: Developing a UX concept for a new brand within the personalization accelerator program of Beiersdorf. Project: Developing a UX concept for a new brand within the personalization accelerator program of Beiersdorf.

    • Entertainment Providers
    • 1 - 100 Employee
    • Platform (Product) Manager
      • Dec 2018 - Jun 2021

      Digital marketing, market research & analysis, product development, UX/UI design, customer relations

    • Marketing Manager
      • Jun 2018 - Dec 2018

      Digital marketing, strategic planning, research & analysis, business development, customer support

    • Freelance Marketing Consultant
      • May 2017 - Apr 2020

      Project: Develop a marketing strategy for a B2B platform, creating business relationships to important potential partners to shape the product, project management app development Project: Develop a marketing strategy for a B2B platform, creating business relationships to important potential partners to shape the product, project management app development

    • Retail Apparel and Fashion
    • CEO
      • Oct 2018 - Oct 2019

      My first blog project became a well known source for fashion advice and reached thousands of men daily. After a long journey it was time for me to sell the project and start something new.

    • Digital Marketing Manager
      • Jan 2014 - Sep 2018

      Marketing across all channels: content creation, storytelling, affiliate marketing, influencer marketing, SEO & SEA, public relations

    • Founder
      • Nov 2011 - Dec 2014

      Founder of the Fashion, Lifestyle and Streetwear Blog fashionboxx.net | eMag for a Men's FashionFirst own blog project became a well known source for fashion advice and news for thousands of men in Germany.

    • Germany
    • Retail Apparel and Fashion
    • Freelance Marketing Manager
      • Oct 2017 - Dec 2018

      Project: Built and develop a marketing strategy across all channels. Built Google AdWords and Facebook Ad performance campaigns with tracking and reporting. Customer relationship management. Project: Built and develop a marketing strategy across all channels. Built Google AdWords and Facebook Ad performance campaigns with tracking and reporting. Customer relationship management.

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Online Marketing
      • Mar 2016 - Oct 2017

      Project: Conception and project management of web projects, strategy & conception of online marketing activities, SEO, Facebook ads, Google Analytics tracking, Google AdWords, reportings Project: Conception and project management of web projects, strategy & conception of online marketing activities, SEO, Facebook ads, Google Analytics tracking, Google AdWords, reportings

    • Germany
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Intern Performance Marketing
      • Oct 2014 - Mar 2015

      Facebook Performance Campaigns, Google Display Network, Webtrekk + Intelliad Tracking, Data Analysis Facebook Performance Campaigns, Google Display Network, Webtrekk + Intelliad Tracking, Data Analysis

    • Social Media Manager
      • Jul 2014 - Mar 2015

      Project: Develop and implement a corporate blog and support growth with an appealing social media strategy and storytelling Project: Develop and implement a corporate blog and support growth with an appealing social media strategy and storytelling

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Online Marketing
      • Oct 2012 - Dec 2014

      SEO, SEA, Performance Marketing, Social Media Marketing, Content Strategy SEO, SEA, Performance Marketing, Social Media Marketing, Content Strategy

    • Germany
    • Furniture
    • 100 - 200 Employee
    • Groß- und Außenhandelskaufmann
      • Jul 2010 - Aug 2012

Education

  • Fachhochschule Stuttgart - Hochschule der Medien
    Bachelor of Applied Science (B.A.Sc.), Online Medien Management
    2012 - 2015
  • Hogeschool van Amsterdam
    Web 3.0 & Knowledge Sharing
    2014 - 2014
  • Berufsbildende Schulen I Lüneburg
    Allgemeine Hochschulreife, Wirtschaftswissenschaften
    2009 - 2012

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