Digital Marketing Manager - SEO

• Feb 2023 - Present

Freelance - Digital Marketing

• Jan 2019 - Present

Digital Marketing Manager

• May 2022 - Oct 2022

Responsible for organising and managing all digital brands/assets, as well as devising plans and campaigns to boost the brand's overall growth and conversions through lead generation across different platforms. - Company Growth: Creating and managing various Pay-Per-Click (PPC) campaigns to generate conversions while maintaining the brand's identity. - Social Media Management: Developing and implementing Social Media campaigns across major platforms, including Instagram, Facebook, Twitter and Linkedin. Resulting in an uptake in leads generated and sales achieved. - Leads Generation: Designed a B2B lead generation plan using a three-pronged approach as well as developed a sales pitch presentation to boost the probability of leads becoming paying customers. - Results Orientated: Achieved a 60% increase in followers using paid and organic campaign. Lead generation grew by more than 600%, from 4-5 leads per week to 7 leads per day on average. - Governance: Initiated and implemented internal marketing processes, email-based marketing automation and set Key Performance Indicators (KPIs). - Problem Management: The audit of internal policies highlighted a lack of oversight of business critical information, resulting in the implementation of a centralised database. - Search Engine Optimisation (SEO): Researched, developed, and implemented a content marketing plan which led to a four-fold increase in organic traffic. - Web Development: Created WordPress websites with ecommerce functionality that had over 300+ products. Optimised WordPress websites to increase the rate of conversion (CRO) by utilising best practices. - Technical: Use of CSS to improve the aesthetic and uniformity of all websites under the Celtic Green banner, as well as Canva for all campaign graphic pieces. - Analysis: Installed Google Tag Manager, providing a real-time, in-depth overview of essential data such as traffic, conversion rate and errors. Show less

Hybrid Account Growth & Development Partner

• Sep 2021 - Apr 2022

Upwork is the world’s work marketplace, connecting millions of businesses with independent talent around the globe. We serve everyone from one-person startups to 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and freelancers to work together in new ways that unlock their potential.With freedom and control, our customers unlock a world of potential given the tools and experience that develop skills and address business challenges. The impact is both economic and personal. Because when you find the right people, you stop working to get by and start working strategically. Our talent community earned over $2.3 billion on Upwork in 2020 across more than 10,000 skills, including website & app development, creative & design, customer support, finance & accounting, consulting, and operations. If you share our passion for doing great work that you love, you’ll be right at home at Upwork. We invite you to explore what’s possible in our work marketplace. Show less

Program Manager

• Jul 2020 - Sep 2021

Technical Marketing Executive

• Mar 2019 - Jul 2020

Working directly with the Marketing manager, I am responsible for the maintenance and improvement of multiple websites for different brands. I am also responsible for driving the SEO efforts and implementing solutions for problems that emerge. I am point of contact with the PPC due to my certification in Google Ads (Fundamentals), and develop campaign and content initiatives. I am also adept in using Google Search Console to identify potential issues and capable of correcting them.  Successfully migrated multiple websites to a new host.  Designed and implemented a process for Amazon Vendor Central Purchase orders to be completed and dispatched.  Designed and lead website a complete website rebuild after integration issues with CS-Cart and Concrete5, using Wordpress.  Completed an assessment and implemented solutions to slow website issues, therefore decreasing bounce rate and increasing SERP ranking.  Authoring essential reports & metrics for senior staff and CEO.  Having now worked with websites running on Magento, Wordpress, Opencart, Concrete5 and CS Cart, have developed an understanding of web development skills, especially in PHP logic. Show less

Marketing Executive

• Mar 2017 - Mar 2019

Reporting directly to the Marketing Manager, I am currently leading the research & development of the company’s third party sales & performance strategy. I am therefore responsible for increasing revenue on all sales platforms, specialising on third party platforms, across four individual companies within the Cultech group. I am part of the development team researching a new venture within the group and thus have had opportunities to branch out into other areas such as commercial & design. • Successfully increased revenue by 900% within the first year, utilising research analysis to enhance direct marketing and draw in further potential consumers. • The introduction of the new GDPR legislation has led me to widen my understanding of the impacts this will have on my current market research strategies and how improvements can be made whilst also protecting our consumers. • Designed and created some graphic content ranging from buttons on the website to mailing letters. • Part of the team that delivered a new refreshed website for Proven Probiotics, one of the groups companies. • Authoring essential reports & metrics for senior staff and CEO. • Developing & releasing new content on all social media platforms & websites (B2B & B2C). • Aiding in setting up Amazon Vendorship and setting up a process for fulfilment and dispatch within Amazon regulations. Show less

Commercial & Marketing Assistant

• Mar 2014 - Feb 2017

The lead on third party sales platforms & digital media marketing for the UK. Following through research analysis & exploiting its findings I could successfully sell to the companies CEO the need to release more products onto multiple sales platforms to widen our consumer base and therefore increasing revenue.• Generating sold stock reports for senior members of staff and CEO• Created & updated product listings for all online stores i.e. Company Website, Amazon, eBay, Rakuten, etc.• Maintained a listing schedule for targeted social media postings.• Compiled & streamlined the customer service work log records.• Researched the market for the latest trends to maximise effective our sales strategies.• Adjusting cost & sales prices for products across all platforms.• Updated & developed the customer returns procedure to streamline costs and delivery times. Show less

Customer Service Advisor

• Sep 2013 - Mar 2014

I was responsible for ensuring UK customer enquiries were resolved at first point of contact, unless specialist knowledge or further investigation was required. I did this by using my judgement and taking decisions established on the company’s procedures for each enquiry.• Dealt with customer queries & complaints via email & telephone.• Fulfilled and processed customer orders.• Processed packaged orders using the order management system Linnworks• Processed product returns, assured the websites transfer from Sellerdeck to Opencart, effected customers as little as possible by manually confirming orders & payments for both the UK & French department.• Maintained the order processing procedure whilst the order management system was unable to sync to the on-line sales channels. Show less

Business and Admin Assistant (Apprenticeship)

• Oct 2012 - Jul 2013

I was responsible for being the first point of contact for both landlords and tenants and for ensuring that each tenancy ran smoothly from start to finish. • Dealt with any property maintenance requirements. • Ensured that all property team members worked to the required standards. • Undertook property surveys and preparing term maintenance plans. • Managed suppliers and third party contractors. • Provided great service to clients. • Ensuring that landlords comply with current and relevant legislation. • Dealt with general tenancy related queries • Undertook regular property inspections. • Worked in partnership with ACO to achieve my Business & Administration Apprenticeship • Part of the team, when the agency won the Student Lettings Agency of the year 2013 - Gold & the Wales Letting Agency of the year 2013 – Silver. Show less

Operative

• Jun 2012 - Oct 2012

I was tasked with order fulfillment, but was regularly selected for operative replenishment duties within the warehouse. During my time, I met all targets given to me no matter the type of orders I had to fulfill. I was tasked with order fulfillment, but was regularly selected for operative replenishment duties within the warehouse. During my time, I met all targets given to me no matter the type of orders I had to fulfill.