User Acquisition (Performance Marketing) Manager

• Feb 2023 - Present

User Acquisition (Performance Marketing) Manager

• Nov 2022 - Present

User Acquisition (Performance Marketing) Manager

• Jul 2021 - Nov 2022

Plan and manage 6-figure monthly budgets for Tier 1 mobile games: - Manage and grow a portfolio of 5+ paid acquisition channels, including Google Ads, Facebook Ads, Apple Search Ads, mobile ad networks etc. - Budgeting and optimisation of the campaigns based on ROAS/Revenue (full autonomy on the budget per channel). - Work with a dedicated creative team developing creative briefs, iterating on winning concepts and adapting ads to placements to ensure target IPMs & CPIs are reached. - Coordinating interdisciplinary teams to analyze results and revise acquisition strategies.

Marketing Associate Nutella

• Jan 2020 - Jun 2021

I was responsible for developing and implementing marketing strategies across the UK & Ireland, including: -Leading the Christmas 2020 Digital and World Nutella Day 2021 campaigns. -Team lead for the Nutella Website 2.0 redesign. -Team lead for the Nutella Jar Personalisation e-commerce project. -Analyzing competitor activity via Nielsen, Kantar, IRI, Talkwalker, and Social Media. -Developing seasonal SKU package designs for Nutella, B-Ready, Biscuits, Nutella&GO, and Duplo brands.

Social Media Manager

• Jan 2019 - Sep 2019

I managed the Facebook & Instagram presence of the premier YouTube channel on business history with over 950,000 subscribers: -Redesigned the Instagram page, growing followers from 250 to 2,300. -Increased Facebook followers from 400 to 1,900 via promotional offers. -Doubled YouTube viewership originating from social media. I managed the Facebook & Instagram presence of the premier YouTube channel on business history with over 950,000 subscribers: -Redesigned the Instagram page, growing followers from 250 to 2,300. -Increased Facebook followers from 400 to 1,900 via promotional offers. -Doubled YouTube viewership originating from social media.

Brand Ambassador

• Oct 2018 - Jun 2019

The Careers Service offers information, advice and guidance to students, researchers and graduates and works with employers to connect them with the students and alumni. -Organised events (Career fairs, skill workshops, guest speakers); speaking to employers and inviting them to the university -Creating social media content -videos and photos; writing blog posts -Representing the Careers Service on campus by promoting upcoming events, as well as advertising the MyFuture university job search platform.

Business Analyst Intern

• Jul 2018 - Sep 2018

The German-Bulgarian concessionaire of Burgas Airport and Varna Airport. I analyzed business functions and procedures, automating inefficient processes. The German-Bulgarian concessionaire of Burgas Airport and Varna Airport. I analyzed business functions and procedures, automating inefficient processes.

Research Intern

• Jun 2016 - Aug 2017