Online Marketing Manager

• oct. 2022 - - aujourd’hui

Growing Nomoq visibility by brand and content marketing. Growing Nomoq visibility by brand and content marketing.

Podcast Producer

• juil. 2016 - - aujourd’hui

More than a side project. With my daily episodes, I talk with people that outstand into the cycling world and most of the times cycling is just the opportunity to talk about the world itself. The narrative of the Broom Wagon is clear: everybody is welcome to talk about her/his story and together we can use the bicycle in our own way to express ourselves in inclusivity.For my publication I take care of:– Research– Story design– Recording– Editing– Publishing– Promoting– Brand PartnershipI also brought the BroomWagon Podcast in some of the hardest bikepacking events and ultra endurance cycling events like the Silk Road Mountain Race, the inaugural Atlas Mountain Race and the Inferno Race.For this publications I take care of:– Research on participants, territory and course– Story Design– In-studio and live-from-the-field recording– Editing– Publishing – Sharing the episodes on Website and Social Media

Marketing Manager and Writer

• avr. 2020 - - aujourd’hui

I help brands and startups (mainly outdoors and sports but I love innovative products) in their digital presence by leveraging two different tools:– Content Strategy: create, develop and share a content strategy to positively represent companies' brand identity, mission, vision and attitude– Digital Marketing: maximize companies' digital presence and customer response through awareness and performance campaigns on Social Media, Serch Engine, video and news channelsI also write stories of inclusion, representation and sustainability using bicycles as a narrative tool. Actively collaborating with:- AlVento Magazine- gravgrav.cc

Head of E-Commerce and Digital Marketing

• 2021 - 2022

MyBikePlans works to change urban mobility by making E-Bikes accessible to all. As Head of E-Commerce and Digital Marketing, my main goal is to make this vision concrete by reaching out to plenty of potential customers and showing them the new e-mobility revolution that can only be possible by pushing forward the old ownership model.My main responsibilities are:– Ideate and strategize MBP marketing plan– Coordinate the Operation and Marketing Team– Create special and recurrent marketing campaigns– Take care of the full customer journey from impression to sale– Make company results digestible through a lean reporting platform

Podcast Producer – Freelance

• avr. 2020 - mai 2020

During the pandemic times, the Swiss Parliament decided to produce a podcast to share with the audience everything about decisions, structures, and news.I was in charge of the Italian voice. During the pandemic times, the Swiss Parliament decided to produce a podcast to share with the audience everything about decisions, structures, and news.I was in charge of the Italian voice.

Global Digital Marketing Manager

• juil. 2018 - avr. 2020

Managing Global Digital Marketing in one of the most successful Startups of Switzerland (2017 and 2018 #1 of the Top 100 Swiss Startup Award – 2019 #3 of the Top 100 Swiss Startup Award).As Digital Marketing Manager my main responsibilities were:– Driving strategy for digital marketing campaigns across Google Ads, Paid Social, Referral Marketing– Planning and executing global digital marketing campaigns– Supporting the Digital Marketing team in developing the strategy for: Email Marketing, Content Marketing, Reporting– Collaborating with creative teams to develop assets for Digital Marketing Channels– Creating a learning agenda for marketing channels and executing a/b tests– Tracking, measuring, and reporting performance metrics across channels– Identifying trends and insights, and optimizing spend and performance based on the insights

SEM Manager

• févr. 2015 - juin 2018

In my SEM manager role for Southern Europe, I owned the following responsibilities:– Strategy development, tactics, roll-out and optimization of SEM subchannels (Search Ads, GDN, Youtube Ads, Gmail Ads, Universal App Campaigns, Bing/Microsoft Ads)– Planning, forecasting, reporting and coordinating media spending to achieve user acquisition and revenue growth targets– Working closely with the International Growth team to develop the media strategy and to plan media spend– Adapting the Global Brand Strategy in Southern Europe with local insights and translations– Rolling out a mobile web app solution for the onboarding Product Preview Funnel– Working with internal teams on diverse projects as: B Digest – companion app, 4 Verticale – podcast, We Speak Babbel – B2B sales project

Global Online Marketing Manager

• 2015 - 2015

Digital Marketing Manager

• mars 2011 - nov. 2014

Digital Marketing Manager with the responsibility of building and managing the digital marketing team. My main responsibilities were:– Shaping the best digital marketing solution for clients in different industries (education, sport, medical device, fashion, ...)– Executing tactics of digital marketing as: Paid Search, GDN, Youtube Advertising, Instal App Campaigns, Programmatic, Email Marketing, Paid Social Media, Social Media Marketing, SEO)– Building reporting dashboards in Google Analytics for the use of the clients– Managing a team of 3 full-time employees and 3 freelancers

Editor

• janv. 2011 - oct. 2014

Web editor and Blogger, I'm writing about lifestyle, advertising campaign, music, product design. Web editor and Blogger, I'm writing about lifestyle, advertising campaign, music, product design.

Online Marketing Specialist

• oct. 2010 - mars 2011

Social Media solution for Agency's projects.Content Manager for Agency website and blog. Social Media solution for Agency's projects.Content Manager for Agency website and blog.

Copywriter, Online Marketing Specialist

• sept. 2009 - mars 2011

Web pages creative writer, Web marketing and online solutions for Web products. Web pages creative writer, Web marketing and online solutions for Web products.

Online Marketing Specialist

• janv. 2010 - sept. 2010

Web Sites Editor, Online and OffLine Advertising Copywriter, Seo Copywriter, SEA Strategy, DEM Specialist, Affiliation Manager. Web Sites Editor, Online and OffLine Advertising Copywriter, Seo Copywriter, SEA Strategy, DEM Specialist, Affiliation Manager.

Copywriter Junior

• juil. 2009 - oct. 2009

Concept, design and production for print, television, outdoor and ambient advertising media. Concept, design and production for print, television, outdoor and ambient advertising media.

Stageur

• févr. 2009 - juin 2009

Market Researcher

• sept. 2008 - janv. 2009