Experience

BETAMOTOR SPA

• Italy
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Sales and Marketing Manager

  • Jul 2015 - Present

  Management of both Export and Marketing offices Management of both Export and Marketing offices



M C Fashion

• United States
• Wholesale Building Materials

• Project Manager

  • Jun 2011 - Jun 2015

  Pattern/Sample Making and Consulting for High End Fashion Designers. MC FASHION is a full service company providing 1st through production patterns, samples and duplicates for high end fashion brands. Our Clients include leading and brand new designers: we offer a wide variety of services to support existing or startup brands growing their idea and business. We maintain an in-house, versatile and talented core team who provide one-on-one project management. Your project it will be treated with the utmost discretion, professionalism and care. Our services inlude: • pattern making • prototype making • sample set • fabric and trims sourcing • grading & marking • fit consulting and assistance in fittings Show less



Betamotor S.p.A.

• Marketing and Communication Manager

  • Feb 2003 - May 2011

  Responsible to CEO for all marketing and communications functions. Direct brand management, corporate positioning, advertising, product launches and special consumer or trade events. Management of web/BTL/ATL agency roster. Key achievements include: Brand repositioning with the redesign of a new logo and pay-off line Market launch of a new line of enduro bikes with effective results for the brand awareness Creation of a new web portal, improving both consumer and trade communication flow Launch of viral videos and web activities to increase brand awareness and identity over the social media Development of a new PR plan to transform the previously archaic media relations Writing of brochures for enhancing the sales reps' understanding of product features Show less



Sammontana S.p.A.

• Italy
• Food and Beverage Manufacturing
• 500 - 600 Employee

• Product Manager

  • Sep 1998 - Jan 2003

  Develop brochures and catalogs both for trade and consumers; Manage company web site and organized activities to increase traffic; Market research and analysis; Manage events sponsorship; Lead company house organ and occasionally write texts for media kit. Assistance for managing and producing TV advertising. Customer relationship. Develop brochures and catalogs both for trade and consumers; Manage company web site and organized activities to increase traffic; Market research and analysis; Manage events sponsorship; Lead company house organ and occasionally write texts for media kit. Assistance for managing and producing TV advertising. Customer relationship.



INA-Assitalia, insurance agency

• Marketing Officer

  • Jan 1998 - Aug 1998

  Assistance for sales force recruitment; Conduct sales training on marketing issues and carry out telemarketing activities. Assistance for sales force recruitment; Conduct sales training on marketing issues and carry out telemarketing activities.



Assindustria Firenze

• Internship

  • Oct 1997 - Dec 1997