Experience

Beyond the Line

• Advertising Services
• 1 - 100 Employee

• STRATEGY & MARKETING DIRECTOR

  • Apr 2017 - Present

  Heading all strategic and marketing activities of the branding and experiential creative boutique agency. - Turning sector and consumer insight into a strategic viewpoint that drives the identity, the relevance and the business of the agency. - Creating new agency products, propositions and services that can solve identified market and brand problems. - Developing strategic alliances and managing corporate communication activities. Heading all strategic and marketing activities of the branding and experiential creative boutique agency. - Turning sector and consumer insight into a strategic viewpoint that drives the identity, the relevance and the business of the agency. - Creating new agency products, propositions and services that can solve identified market and brand problems. - Developing strategic alliances and managing corporate communication activities.



Self-employed

• Milan, Lombardy, Italy

• CMO I Strategic Marketing & Communication Advisor - Sports, Entertainment & Media Industry

  • Apr 2017 - Present

  Strategic & Creative Consultancy. - Revenue Development; Marketing Planning; Strategic Branding & Brand Extension; Sponsorship Management; Content Production & Distribution; Fan Engagement. - Bespoke Marketing, Media and Communication projects and solutions to Sports Bodies, Rights Holders, Media Platforms. Strategic & Creative Consultancy. - Revenue Development; Marketing Planning; Strategic Branding & Brand Extension; Sponsorship Management; Content Production & Distribution; Fan Engagement. - Bespoke Marketing, Media and Communication projects and solutions to Sports Bodies, Rights Holders, Media Platforms.



Omnicom Media Group UK

• United Kingdom
• Advertising Services
• 700 & Above Employee

• SPECIAL PROJECT MANAGER

  • Sep 2010 - Mar 2017

  Primarily responsible for developing the unit FUSE business through special projects and non-traditional communication activities with all the clients of the OMG’s brands: OMD, PHD, Omni@. I’ve been in charge of the design, the production and the management of about 150 operations, brand partnership and sponsorship initiatives, b2b and b2c events, cross media formats, branded contents and other unconventional activities. I developed strategic relationships and business partnerships with the major right holders, dealers, publishers, sports and media rights agencies, content and production farms. I’ve been a founding member of our international Light Project helping the Group to boost innovation and best practices. I worked with top clients of all industries such as: Vodafone, Pepsi, Intel, Google, Mc Donald’s, Sony HE, easyjet, Citroen, Peugeot, Nissan, Renault, Canon, Carlsberg, Tuborg, Ray Ban, HP, H&M, Hasbro. Also in charge of developing the Sport & Entertainment business by building strategic relationships with the major right holders, dealers, publishers, and offering them advisory services, data-driven creativ communication solutions. Strategic Advisory, Business Development, Corporate & Brand Partnership, Sponsorship Management (Sport, Music, Arts, Social), Branded Content, Event Design & Management, Experiential Marketing & Ambient Media, Placement, Corporate Hospitality, Influencer Marketing, Endorsement. Show less



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Senior Project Manager

  • Apr 2008 - Jul 2010

  Unconventional Media Manager Unconventional Media Manager



Juventus Football Club

• Senior Marketing Manager

  • Jan 1999 - Feb 2006

  In the 7 years I experienced the most important professional growth in the Sports Marketing field, participating as a protagonist to the historical phase of the company evolution, from a top Football Club to a real Brand Entertainment Company, even after the IPO. Reporting directly to the Chief Sales & Marketing Officer, I was in charge of the business development and sales marketing through constant innovation of the sales policies, of the club sponsorship, partnership and co-marketing formats; I hold full responsibility of the marketing department, with a dedicated team of five people: strategic planning and branding, marketing plan, budget setting; development and consolidation of the brand value on the international scenario through lots of brand identity, corporate advertising, consumer engagement projects. It was an intense and wonderful experience. I could give a large contribution to the Sports Marketing evolution in Italy and beyond; I developed top level international relations; I have worked with and for prestigious companies and top managers of different business sectors; I closed strategic agreements and deals with many publishers and media networks, agencies, consultants and service providers; I managed original and impactful advertising campaigns; I had the opportunity to coordinate and grow various human resources that allowed me to mature and expand a range of skills. The main results were the big jersey sponsorship deals with Nike and Tamoil, absolutely innovative and at the top of the worldwide ranking in terms of volume and value; the complex rebranding project of Juventus F.C. together with the consulting firm Interbrand; the success of many b2b and b2c initiatives and events, become in the years real benchmarks, as “Casa Juventus”, “Juventus Partner Club”, “Juventus Summer Village”, “Juventus Web Channel”, “Juventus Membership”. Show less