Experience

Murphy Cobb Associates

• Chief Strategy & Marketing Officer

  • Sep 2018 - Present

  At MCA we are global strategic marketing production experts, driven by a passion for outstanding creativity and delivering commercially for clients. - We design and optimising marketing & advertising production ecosystems that meet the needs of a fast-changing marketing landscape. - We improve capability, processes, ways of working both internally for marketing teams and externally with agency partners. - We consult, deliver value and bringing commercial & creative sense at every stage of the adverting production process. - We use proprietary technology and tools that deliver visibility, control, data and insights, empowering marketing teams.



Unicorn XP

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Strategy & Planning Director

  • Jun 2018 - Sep 2022

  An ideas and innovation agency at heart, made up of thinkers and doers - designers, strategist, entrepreneurs, data scientist, engineers, and storytellers. Celebrating working together in a collaborative, transparent and utterly human way – that allows us to solve complex problems and achieve a more positive impact on whatever we design, create, or produce or our clients. An ideas and innovation agency at heart, made up of thinkers and doers - designers, strategist, entrepreneurs, data scientist, engineers, and storytellers. Celebrating working together in a collaborative, transparent and utterly human way – that allows us to solve complex problems and achieve a more positive impact on whatever we design, create, or produce or our clients.



True Place Consulting

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Associate Consultant

  • May 2017 - Sep 2022

  True Place is a strategic and training consultancy with a creative edge. We believe that everyone’s path to success is unique – finding your next practice not copying others best practice. Our pathfinding process combines forensic analysis, inspiring creative thinking and excellence in execution to help clients find their own True Place. We work with clients across a multitude of sectors and countries. We are not specialists in the drinks industry but are retained by one of the world’s biggest brewers.We are not solely focused on the mobile phone business, yet count on one of the UK’s largest phone networks as a founding client.We are not retail specialists, yet we train the next generation of retail experts in the art of the possible.It’s not down on any map. True Places never are. www.trueplaceconsulting.com



The K Consultancy

• United Kingdom
• Manufacturing

• Managing Director

  • 2016 - Sep 2022

  On a day-to-day basis we work with a number of clients building and delivering best in class marketing strategies. Our clients and their businesses come in all sizes, but all have the common goal of growing and maximising profit.We work with some of the leading food & drink, FMCG and Consumer goods brands, we also offer consultancy to heads of smaller companies who are looking for larger brand experience. Each client has different requirements and I get real enjoyment from the challenges of each company, whether it’s crafting a leading marketing strategy or managing the day-to-day stages of campaigns and projects.The services and skills we provide include:1) Flexible marketing director services.2) Partnership Marketing - Working as part of your business to drive your marketing plan, execute key activity and help you realise your ambitions.3) Brand & Marketing Strategy - Working on either a project-by-project basis or end to end, adding additional resource to deliver strategy, advertising & comms planning, sales promotion, online marketing, new product development, shopper marketing, research, and insight development.4) Marketing Operations.5) Building long term capability through training, developing, coaching, and recruiting the right people.Projects include:Innocent Drinks (Coca Cola)- Developing a new comms platform for EuropeKiddilicious- Building the proposition and a launch strategy for new Little Bistro baby and toddler mealsGoFigure / OptiBiotix- Supporting the owners with refining the brand proposition / creating a vision for the future / restating the business plan / helping put key management systems in place.



Savanta

• Market Research
• 1 - 100 Employee

• Acting Managing Director & Business Transformation

  • 2020 - 2020

  Savanta is the intelligence business that helps companies to make better decisions.We've combined 7 best-in-class agencies, all specialists in their fields, which joined forces to offer big agency benefits whilst retaining a refreshingly boutique mindset. We now have more than 270 staff based across 5 global offices, our own tech platform, and the reassurance of our ISO27001 accreditation. Savanta is the intelligence business that helps companies to make better decisions.We've combined 7 best-in-class agencies, all specialists in their fields, which joined forces to offer big agency benefits whilst retaining a refreshingly boutique mindset. We now have more than 270 staff based across 5 global offices, our own tech platform, and the reassurance of our ISO27001 accreditation.



Save the Children UK

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing Director - Supporters & Communities

  • 2016 - 2016

  Managing the Supporters & Communities fundraising team. Member of the senior leadership team shaping the commercial strategy. Managing the Supporters & Communities fundraising team. Member of the senior leadership team shaping the commercial strategy.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Lead - Juices Portfolio

  • 2013 - 2016

  Leadership of juice marketing team, developing strategies and delivering key growth initiatives for £425m t/o portfolio of brands including Tropicana, Copella & Naked. Leadership of juice marketing team, developing strategies and delivering key growth initiatives for £425m t/o portfolio of brands including Tropicana, Copella & Naked.



United Biscuits

• United Kingdom
• Food Production
• 700 & Above Employee

• Marketing Controller (short term assignment)

  • 2013 - 2013

  Management of the savoury biscuits portfolio including Jacobs and Carr's, driving growth, bringing innovation to the market delivering new comms. Management of the savoury biscuits portfolio including Jacobs and Carr's, driving growth, bringing innovation to the market delivering new comms.



Pizza Hut UK (Yum Restaurants International)

• Marketing Director - Pizza Hut Restaurants (short term assignment)

  • 2012 - 2012

  Leadership of the marketing team, development of strategy and delivery of marketing plans. Leadership of the marketing team, development of strategy and delivery of marketing plans.



Premier Foods

• France
• Food and Beverage Manufacturing

• Marketing Controller & Group Head of Licensing

  • 2011 - 2012

  Responsible for the management of £120m portfolio of family favourite ‘challenger’ brands including Branston, Haywards, Sarsons & Paxo and the strategic development of a licensing program, across the Premier portfolio. Responsible for the management of £120m portfolio of family favourite ‘challenger’ brands including Branston, Haywards, Sarsons & Paxo and the strategic development of a licensing program, across the Premier portfolio.

• Head of Strategic Projects & Business Development

  • 2008 - 2010

  Shaping the commercial strategy for the £330m canning CBU and leading key projects, delivering substantial bottom line benefits.

• Marketing Controller

  • 2007 - 2008

  Led the integration of the Batchelors and Campbell’s brand into Premier Foods, a portfolio worth £160m, leadership of a team in delivering innovation, 360 comms and double digit growth.



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• Customer Marketing Controller

  • 2006 - 2007

  As part of the senior sales leadership team, established a strategic approach for the Customer Marketing function, including the strategic development of “Perfect Store” templates across the trade.

• Marketing Manager

  • 2003 - 2006

  Delivery of the strategic direction, full comms program inc. ATL and NPD for a portfolio of brands worth £75m inc. Ferrero Rocher, Tic Tac, Nutella & Giotto, with a marketing budget of £10m. Lead, coach and develop team of 7.



Yoplait (Dairy Crest )UK Limited

• Group Brand Manager

  • 2001 - 2003



Del Monte Foods, Inc.

• United States
• Food and Beverage Services
• 700 & Above Employee

• National & Senior National Account mangaer

  • 1999 - 2001

  Managing the Tesco & Morrisons accounts

• Senior Eurpoean Brand Manager

  • 1998 - 1999

• Senior Brand Manager

  • 1996 - 1998



Wella Haircare

• United States
• Wellness and Fitness Services

• Brand Manager

  • 1993 - 1996