Founder/Marketing Director

• Jun 2015 - Present

I am the Principal and Creative Director of the dba Counterweight Media division under McCallister Company Inc. We provide online presence management and consulting services to a wide variety of clients and their industries. Our department provides packages that cater to all aspects of an online store front for our clients. My responsibilities in managing our department: • Managing all marketing for the company and activities within the marketing department.• Developing the marketing strategy for the company within company objectives.• Coordinating marketing campaigns with sales activities.• Overseeing the company’s marketing budget.• Creation and publication of all marketing material in line with marketing plans.• Planning and implementing promotional campaigns.• Manage and improve lead generation campaigns, measuring results.• Overall responsibility for brand management and corporate identity• Preparing online and print marketing campaigns.• Monitor and report on effectiveness of marketing communications.• Creating a wide range of different marketing materials.• Working closely with design agencies and assisting with new product launches.• Maintain effective internal communications to ensure that all relevant company functions are kept informed.My responsibilities in managing our clients: • Managing all online marketing activities and communications to our clients. • Managing and tracing all lead generation campaigns and communicating it to our clients. • Monitoring and reporting on the effectiveness of our marketing strategies to our clients. • Preparing all marketing materials for our clients and communicating with them on their development retainers. • Informing clients of changes in web development compatibility and their marketing campaigns. Our packages provide even more responsibilities that are not included in this list. Please see our company’s website for more information on current events, developments, and happenings.