Experience

Broad World Consulting

• Canada
• Advertising Services
• 1 - 100 Employee

• Brand Marketing Consultant

  • Jan 2019 - Present

  • Initiating B2C Marketing for PressReader in order to drive MAU, brand awareness, and revenue globally.• Brand development for professionals and small businesses: from visuals, to brand-voice, to posting and customer engagements.• Helping professionals build an on/offline personal brand that drives conversions and $• Social media and marketing training and consultation for professionals and small businesses that don’t want to pay agency prices – because they don’t need to!• Writing the lifestyle blog Broad World that shares business insight from incredible women, and personal stories about life, travel, and other things I find pretty cool.• Coaching seminars for young adults who are setting up their careers: creating a professional online persona, networking skills that go deeper than small talk, how to get your foot in the door, choosing what to do next when there are so many options, interview skills, writing strong resumes and cover letters, and more.• Working with local brands I'm passionate about to drive awareness and inspire.



PressReader

• Canada
• Information Technology & Services
• 200 - 300 Employee

• Senior Manager, Partnership Marketing

  • Sep 2017 - Dec 2018

• Manager, Publisher & Content Marketing

  • May 2016 - Sep 2017

  • Working with 7,000+ global publishers including The Washington Post, Vogue, Harper's Bazaar, The Guardian, and Men's Health to build a digital strategy, and create new revenue streams. This role included being the first digital platform to distribute Chinese content outside of Mainland China.• Creating engaging campaigns to drive readership within the PressReader app: including social media, email campaigns, and creating industry reports and blogs.• Building thought-leadership workshops and speaker presentations for our Chief Content Officer at events like TED in Vancouver, a panel in Washington DC featuring experts from CNN, MSNBC, The Washington Post, and Polster about the role of journalism in democracy, and multiple media and tech industry events around the world. • Working closely with the world's publishing associations like FIPP, WAN IFRA, INMA, and MPA to examine the current trends, build revenue and content strategies for the future, and to educate industry professionals. • Merging the traditional values of quality journalism and editorial with the accessibility and data-driven approach of the tech industry.• Managing budgets, developing and implementing strategy for our department and company, rolling out new features within the product, creating decks, 1-pagers, websites, training documents, and other collateral for the sales team.



Hearst UK

• United Kingdom
• Book and Periodical Publishing
• 400 - 500 Employee

• Venue Executive

  • Apr 2013 - Aug 2014

  • Managing the P+L, annual budgets, quarterly forecasts and diary for the venue in the GHI• Working with PR firms and clients, including household names such as Coca-Cola, Benefit Cosmetics, Nike, Tesco, and LVMH, to create strategic press events that achieve a variety of marketing goals across many sectors• Writing copy for promotional materials to market the venues across B2B and B2C clients, and collaborating with the design teams to bring copy to life• Liaising with editorial and commercial teams to discuss current and new business leads and analyse additional revenue opportunities



Premium Plus Corporate Events & Promotions

• Key Account & Project Manager

  • Apr 2011 - Dec 2011

  • Organizing and executing the “Corporate Games” team-building and networking event for West-African and MNCs in Accra, Ghana; this included marketing campaigns, venue coordination and event management for brands such as Nestle, MTN, L’Oreal and LG• Writing, designing and launching media plans across radio, print and outdoor platforms as well as coordinating promotional materials for on-site branding• Managing P+L across entire event including sponsorship, expenditures and ticketing• Soliciting sponsorship from key businesses in Accra, Ghana• Creating relationships for sponsorship and participation of the event; issuing proposals and agreements, as well as negotiating contracts• Managing office team and overseeing event staff



Quiksilver

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Roxy Sales Representative & Brand Manager

  • Jan 2007 - Mar 2011

  • Managing 140 client accounts for a business of $3.5 million CDN throughout Western Canada, for the wholesale distribution and brand management of Roxy• Writing promotional copy for marketing initiatives, consumer contests and events along with online content• Analysing historical data and market trends to work with buyers and grow business, while maintaining brand identity and exclusivity • Managing 140 client accounts for a business of $3.5 million CDN throughout Western Canada, for the wholesale distribution and brand management of Roxy• Writing promotional copy for marketing initiatives, consumer contests and events along with online content• Analysing historical data and market trends to work with buyers and grow business, while maintaining brand identity and exclusivity



Vancouver Giants Hockey Club

• Canada
• Spectator Sports
• 1 - 100 Employee

• Marketing Assistant

  • Sep 2006 - Sep 2007

  • Writing press releases and statistics sheets, and acting as team liaison for media personnel• Aiding with execution of game night sponsorship promotions• Providing PR support for sponsors during games• Administrative support • Writing press releases and statistics sheets, and acting as team liaison for media personnel• Aiding with execution of game night sponsorship promotions• Providing PR support for sponsors during games• Administrative support