Experience

Young Digital Leaders

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• Founder/Managing Director

  • Dec 2016 - Present

  Drivers of your strategic projects. ACCELERATE FROM WITHIN! We focus on change priorities in your organization context. With our long term commitment we create lasting results without compromising the running business. While building on the strong foundation and heritage of the organization. We can help you: ✧ When your long term vision is hard to realize. Because running business takes over all the time. ✧ When you are setting up a new team or project that needs a strong business case before scaling up. ✧ When first steps are taken but new solutions/ways of working are not embedded in the organization. Visit our website/check our cases @ www.youngdigitalleaders.com Show less



La Maison Nouvelle, Enrichers, Camarilla

• Head of Growth || Technical marketer || Product Owner

  • Jul 2016 - Mar 2017

  Learning & executing lean startup method, scrum/agile way of working at ✧ lamaisonnouvelle.nl: promising premium fashion e-commerce start-up. ✧ enrichers.nl: progressive design agency that optimises neurological functioning of people. ✧ getcamarilla.com: world's smallest social network. Responsibilities & achievements: ✧ Finding the product-market fit and first customers (B2B/B2C) ✧ Building on identity, concept & brand through (online/offline) user research ✧ Setting up the (online) marketing/sales strategy ✧ Growth hacking through Funnel marketing: A/B testing, conversion rate optimization, UX/UI ✧ Developing the customer journey & monitoring touchpoints through online analytic tools ✧ Copywriting & iterating texts and lay-out at website ✧ Setting pricing strategy & preparing/evaluating P&L Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Trade Category Manager SCC, Dressings & Breakfast

  • May 2015 - May 2016

  ✧ External responsibility for sales and VMS growth of categories at Albert Heijn, Plus & DRG✧ Internally driving business results by translating marketing strategies into trade stories, promotional plans and brand activities on the shop floor✧ Up to 2 direct reports

• Key Account Manager Home & Personal Care Etos

  • Jun 2014 - Jun 2015

  ✧ P&L responsibility for the entire Unilever product portfolio in home & personal care✧ Turnaround of the business into sales & profit growth✧ Up to 4 direct reports

• Management Trainee & Junior Category Manager Home Care

  • Sep 2012 - Jun 2014

  ✧ Responsibility for conducting quantitative market analyses and promotion evaluations of the laundry and household care segments in order to strive after total national category growth. Building on Unilever's trade marketing vision in designing the retailers' Homecare shelves to optimize the in-store shopper experience.



Outpost24

• Sweden
• Computer and Network Security
• 100 - 200 Employee

• Business Planner & Customer Relationship Manager Benelux

  • Jan 2012 - Apr 2012

  ✧ Outpost24 is an IT security company selling vulnerability management automated solutions and providing managed services and pen testing. Responsibility for writing the business plan and setting up a CRM system for small-medium clients ✧ Outpost24 is an IT security company selling vulnerability management automated solutions and providing managed services and pen testing. Responsibility for writing the business plan and setting up a CRM system for small-medium clients



Mevipu.com

• Netherlands
• Manufacturing

• Intern Sales & Marketing

  • Aug 2011 - Oct 2011

  Mevipu is an exclusive online sales community providing the hippest brands, products, limited editions, invitations for VIP venues and parties and invite & win campaigns! Responsibility for watching trends, attracting fashionable brands and increasing the member base Mevipu is an exclusive online sales community providing the hippest brands, products, limited editions, invitations for VIP venues and parties and invite & win campaigns! Responsibility for watching trends, attracting fashionable brands and increasing the member base



WijWonen Delft

• Netherlands
• Real Estate
• 1 - 100 Employee

• PR Manager

  • Sep 2009 - Jan 2011

  Tenants’ organization of one of the largest Dutch housing corporations for students. Responsible for PR and launch of new marketing campaign in the board. Tenants’ organization of one of the largest Dutch housing corporations for students. Responsible for PR and launch of new marketing campaign in the board.



The POP Company

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Intern Innovation Centre

  • Jan 2010 - Mar 2010

  Internship at a marketing company providing intelligence for Point of Purchase supremacy. Responsibility for the generation of an integrated strategy to improve the product’s quality and communication and the set up of a pilot project at university campuses. Internship at a marketing company providing intelligence for Point of Purchase supremacy. Responsibility for the generation of an integrated strategy to improve the product’s quality and communication and the set up of a pilot project at university campuses.



DSC Real Estate Commitee

• Co-founder

  • Apr 2009 - Jan 2010

  The Real Estate Committee organizes the housing of a significantly larger percentage of freshmen students than previous years by attracting new investors and buying houses for the fraternity. Responsible for marketing (awareness) and public relations. The Real Estate Committee organizes the housing of a significantly larger percentage of freshmen students than previous years by attracting new investors and buying houses for the fraternity. Responsible for marketing (awareness) and public relations.



AIESEC Rotterdam

• President

  • Jul 2008 - Jan 2009

  Managing the Executive Board and Local Committee of AIESEC in Rotterdam. Responsible for AIESEC Rotterdam: determining and executing strategies, external relations, presiding the 27-people Local Committee, leading meetings, designing and executing marketing campaigns. Managing the Executive Board and Local Committee of AIESEC in Rotterdam. Responsible for AIESEC Rotterdam: determining and executing strategies, external relations, presiding the 27-people Local Committee, leading meetings, designing and executing marketing campaigns.



Make a Move

• France
• Online Audio and Video Media
• 1 - 100 Employee

• Coordinator

  • Jan 2008 - Sep 2008

  Organizing activities (e.g. career week) to enforce the contact between students and large (multi)national corporations. Organizing activities (e.g. career week) to enforce the contact between students and large (multi)national corporations.