Marketing Manager

• Apr 2022 - Present

Account Manager Paid Search

• Apr 2019 - Apr 2022

- Strategic & operative consulting for clients from various industries such as FMCG, retail, tourism, automotive & pharma. - Planning, management, analysis, reporting and ongoing optimization of SEA campaigns based on performance and corporate goals, as well as budget planning and budget management. - Organizing client workshops - Creating market analyses - Strategic & operative consulting for clients from various industries such as FMCG, retail, tourism, automotive & pharma. - Planning, management, analysis, reporting and ongoing optimization of SEA campaigns based on performance and corporate goals, as well as budget planning and budget management. - Organizing client workshops - Creating market analyses

Digital Campaign Manager for Accenture at Google

• Apr 2018 - Nov 2018

• Managing the client relationship with Account Managers by presenting optimization proposals and proactively identifying client’s ROI and upsell/cross sell opportunities in their managed Google AdWords account portfolio (Google's Large Customer Sales clients)• Analyzing digital campaign performance and formulating optimization strategies, including suggestions for remarketing, audience/keyword/mobile bid strategies and campaign settings

Digital Marketing Account Optimizer for Accenture onsite Google

• Nov 2017 - Apr 2018

Optimization of Google AdWords accounts for Google’s Large Customer Sales clients.Responsibilities included:• Analyzing campaign performance based on specific KPIs, identifying opportunities on client accounts and formulating optimization strategies for mostly search campaigns• Optimization for dynamic search ads campaigns and display campaigns• Expanded Text Ad and Ad Extension creation and localization of online advertising campaigns for the German market• Campaign new build• Presenting optimization opportunities to client accounts• Ensuring a constant high level of quality appropriate to Google's consumer-facing marketing materials Show less

Marketing Assistant

• Nov 2015 - Aug 2017

Direct support to the marketing manager for all marketing agendas: - Textual and graphic design of all communication- and sales material using Adobe InDesign and Photoshop - Website editing and publishing via Wordpress - Press relations - Event organisation for investors, customers and business partners - Market research, developing analysis and statistics for the real estate market in Vienna, Austria and Germany Direct support to the marketing manager for all marketing agendas: - Textual and graphic design of all communication- and sales material using Adobe InDesign and Photoshop - Website editing and publishing via Wordpress - Press relations - Event organisation for investors, customers and business partners - Market research, developing analysis and statistics for the real estate market in Vienna, Austria and Germany

Freelancer

• Feb 2015 - Oct 2015

Intern Media Research & Planning

• Aug 2014 - Jan 2015

Internship at Demner, Merlicek & Bergmann and Media1 Mediaplanung & -Einkauf GmbH Internship at Demner, Merlicek & Bergmann and Media1 Mediaplanung & -Einkauf GmbH