Experience

Gateway Health - People living well

• Australia
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing & Engagement Manager

  • Apr 2022 - Present

  - Lead and manage the Marketing and Communication team, ensuring integration between the various functions and driving shared outcomes across the group. - Implement policy and procedure to guide the Marketing and Communication team. - Develop, implement, measure and report on Gateway Health’s Marketing and Communications Strategy, identifying key issues around service delivery, education and community engagement. - Develop and implement a group content strategy ensuring integration across all social, digital and traditional channels. - Act as the Gateway Health Brand Ambassador, upholding and enforcing integrity of the brand and ensuring the style guidelines are upheld in all brand applications. - Provide expertise on service positioning and ensure consistent application across all channels to market. - Support the Executive with preparation of submissions and applications in response to tender opportunities that support Gateway Health’s Service Plan. - Increase effectiveness of Internal Communication, including improved planning for the flow of two-way communication; ensuring integration with People Working Well (HR), other corporate services and support to the Executive.



Stefanie Blanch

• Strategic Brand and Marketing Consultant

  • Oct 2018 - Present

  - Facilitate brand and marketing workshops for local community organisations. - Develop marketing, brand and content strategies for local business across a range of sectors including the arts and IT. - Website development and management including information architecture design, brand and service positioning, copywriting and design. - Content management including blog posts, social media (organic and paid campaigns). - Public Relations Strategy and management, including press releases and events



BankWAW

• Australia
• Banking
• 1 - 100 Employee

• Marketing and Community Engagement Manager

  • Sep 2021 - Apr 2022

  - Head of the Marketing Department, acting as the strategic driver of the WAW brand and community presence. - Managed the rebrand of WAW Credit Union to BankWAW, including strategic vision and brand positioning, creative development and rollout of all materials (marketing, stationery, banking materials), rebrand of iOS and Android banking apps, rebrand of Internet Banking platform, rebrand of website, and management of launch campaign including TV advertising, cinema advertising, radio advertising, digital strategy and advertising and print advertising.- Responsible for crafting the voice of the organisation, aligning our vision, values and brand, with the content, campaign and community engagement strategies. - Leveraged customer insights, and industry and market data to build and implement marketing strategies for the organisation. - Lead the marketing team and work with third-party agencies to deliver innovative and creative campaigns that engage current and future customers, elevate the customer experience, deliver growth, and drive customer loyalty.- Managed automation of client onboarding communications. - Managed development of chatbot on the WAW website.- Oversight of all sponsorship - Including WAW's investment of 5% of profit back into the community.

• Senior Marketing Coordinator

  • Jan 2021 - Sep 2021

  Brand management:- Oversee brand governance and architecture to ensure continuity in all internal and external messaging and build brand awareness.Content Development:- Manage central content schedule- Write/re-purpose content to suit each channel- Oversee WAW advertising (scheduled and ad-hoc)Marketing Campaigns:- Liaise with third part agencies in the development of campaign creative- Support implementation of creative campaigns and ensure they are fully integrated across all channels to market- Support the development of campaign reporting at the conclusion of each campaign period.Social Media: - Ensure social media content is integrated in the marketing content planner and content is tailored to purpose.- Monitor social media accounts for comment/ feedback.- Provide regular analysis of social media analytics.Website Management:- Support the maintenance of WAW’s website, on a day-to-day basis, and work with developers to deliver an improved customer website.- Ensure content is being driven synergistically across all digital channels and is integrated within the marketing content schedule.- Use Google Analytics to provide reporting on the WAW website and look for opportunities to drive improvements to increase customer engagement.Sponsorship Management:- Ensure sponsorship opportunities are fully leveraged with publicity, signage, merchandise, WAW staff attendance and remarketing. Community Engagement: - Oversee the planning and execution of events, either WAW owned or sponsored, that align to WAW’s Community Engagement Plan.- Ensure events are properly supported with a communications strategy to increase participation by staff, customers and other stakeholders.



Trinity Anglican College

• Australia
• Education Management
• 1 - 100 Employee

• Media & Events

  • Mar 2020 - Jan 2021

  - Brand refinement, development and review including logo, brand style guide, brand strategy (Brand Story, Tone of Voice, Audience Segmentation, Key Marketing Messages etc.) - Public Relations Strategy and Management - Media Management, including copywriting and design. - End to end management of all publications. - Coordination and management of College events. - Design and Development of new Trinity website. - Digital Media and Marketing Strategy, and management. - Social Media and Digital Marketing Management, including paid campaigns. - Creative Direction, Photography and Videography. - Alumni Program Strategy.



Kindred

• Australia
• Individual and Family Services
• 1 - 100 Employee

• Studio & Account Manager

  • Dec 2018 - Mar 2020

  - Social Media Strategy and Content for Kindred clients including health & lifestyle businesses, trade businesses, hospitality venues and Government organisations. - Working alongside the founder to increase in profit including projecting annual budgets. - Actively managing up to 50 active projects at one time, across 25-30 clients. - Clients include local government organisations and councils, elected members of parliament, private schools, catholic schools, private allied health organisations, trade businesses including plumbers and architects, not-for-profit events and organisations, tourism organisations, solicitors, art galleries and wineries. - Project management from project inception to completion including: Meetings, briefings, quotes, invoicing, team management, distribution of work and management of work flow, client liaison and management, stakeholder engagement, tracking at key milestones, project success evaluations. - Supplier management including photographers, videographers, copywriters, marketing specialists, website developers, songwriters and printers. - Studio management including studio workflow, briefing team members on new projects, managing weekly and daily WIPs. - Business Development including reaching out and pitching to new clients, and writing tender documents.



Whispr Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist

  • Jan 2018 - Oct 2018

  - Clients include Brickworks, Laminex, Totem Road, King Living, Belle Magazine, House & Garden. - National and local Public Relations Strategies for clients in building and lifestyle industries. - Planning and management of national and local events across four states - Media management and liaison. - Tracking value of media secured per client. - Digital and Social Media Strategies. - Copywriting and Press Releases for all clients - Write press releases, blog posts and editorial content for clients. - Pitch and obtain media placements for consumer and lifestyle clients in international, national and regional publications. - Schedule interviews with broadcast, print and online media. - Develop and maintain a media/publicist contact list and database.



Editor-In-Chief RUSSH Magazine

• Personal Assistant

  • Feb 2015 - Feb 2018

  - Hired for a part-time while studying at university in Sydney. - Managed a broad range of responsibilities including household accounts, diary management and administration. - Hired for a part-time while studying at university in Sydney. - Managed a broad range of responsibilities including household accounts, diary management and administration.



Medium Rare Content Agency

• Australia
• Marketing Services
• 100 - 200 Employee

• Qantas Magazine Editorial Coordinator, Interim

  • Jan 2018 - Jan 2018

  - Coordinate editorial activity within the Sydney office and ensure on-time turnaround. - Monitor outsourcing of work to freelancers.- Work in excel, in order to update and maintain accounts for freelance writers.- Utilise in-house database system to process editorial materials, issue official schedules, set up new freelance accounts. - Monitored news cycle to remain informed on the current media environment and produce daily reports for the editorial team.- Regularly contacted businesses for copyright and permission to use images online.- Manage Editor-In-Chief's diary and make travel arrangements including flights and overnight stays.

• Editorial Intern Qantas Media

  • Aug 2017 - Dec 2017

  - Transcribe interviews for the editor, for her monthly article on Australia's top men and women in business. - Extensive research into topics including personalities in business, the latest restaurants and Australian personalities making waves around the world. Eg. Actors and models.- Attend weekly meetings with the editorial team for monthly magazine.