Experience

ELHA Cosmetics

• Netherlands
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Manager Fragrances BeNeLux

  • Jan 2021 - Present

• Sr. Brand Manager Fragrances BeNeLux

  • Sep 2019 - Jan 2021

  Responsible for managing the fragrance portfolio, among others consisting of Elie Saab, Guess, Montblanc and Philipp Plein. The key responsibilities consist of:Brand building, strategy & performanceMarketing planForecasting and A&P budgetPromotional activitiesAnalyse brand performance and assess goals (ROI and KPI)Reporting to management and suppliersPR & MediaMerchandising & TrainingKey account managementTeam coaching

• Sr. Brand Manager Skincare

  • Jan 2016 - Sep 2019

  Launching an international skincare brand in the Dutch market, Nuxe Paris. Responsible for all marketing activities involved, among other brand positioning, distribution- and brand strategy, forcecasting and managing the A&P budget.



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• Luxury Brand Manager

  • Mar 2014 - Dec 2015

  Jr. Luxury Brand Manager for Bvlgari, Chanel, Dolce&Gabanna, Emporio Armani, Giorgio Armani, Michael Kors, Miu Miu, Prada and Prada Linea Rossa.

• Assistant luxury brands

  • Feb 2011 - Feb 2014

  Assistant luxury brands for Burberry, Bvlgari, Chanel, Dolce&Gabbana, Prada and Prada Linea Rossa. Responsible for the execution of marketing and PR activities.



RDC

• China
• Education Administration Programs
• 1 - 100 Employee

• Marketing/Communication

  • Jun 2009 - Feb 2011

  Developing communication tools, organizing events, seminars and user meetings, involved with re-branding process and customer satisfaction research. Developing communication tools, organizing events, seminars and user meetings, involved with re-branding process and customer satisfaction research.



Richemont

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Intern Communication

  • Mar 2008 - Sep 2008

  Communication intern for Cartier International. Communication intern for Cartier International.