Performance Marketing Specialist

• Jan 2021 - Present

Digital marketing specialist

• Oct 2015 - Present

As a digital marketer, I offer services in SEO, SoMe, SEM, Newsletter, analysis, web development and more. Do you need help with overall strategy or operational hands on execution - contact me! When I graduated within Media- & Communication at Malmö University, I started my own advertising agency to film events. After completing my education with Online Marketing at the MediaInstitute in Stockholm 2016, it also developed to Online Marketing Consulting which is ongoing. I work both in-house and are open for smaller to larger missions. Nice to see you on my page! Let's network. Show less

Digital Marketing & E-com consultant

• Dec 2019 - May 2020

HusCompagniet builds solid houses in Danish design and is owned by EQT. The mission is to manage the migration from current CMS to new website CMS as I, at the same time, manage the current digital marketing campaigns activities in SoMe channels. Result: • Launched the website according to deadline and improved usability with a clear call to action on each page. • Did a thorough keyword analysis and expanded landing pages with more keywords relevant to the product offering and already climbing Google's search results with these new keywords. • Bounce rate decreased from 60% to 40% and is still decreasing. • We have increased the session length for each visitor where content is king. • Worked with Facebook and Instagram, lowered costs and increased lead generation by 100%. • Implemented measurements through GTM that make paid advertising, analyses and optimization more efficient. Show less

E-commerce Manager

• Aug 2019 - Dec 2019

Elly Pistol - a social brand that drives e-commerce sales globally within street and activewear. Result: • Set an digital marketing strategy for multimarket over a 3-year plan. • Working with paid digital marketing and web development for a short and long-term strategy to increase rapid growth without losing profitability and increase brand awareness in 9 markets. • Developed templates and campaign activities in close collaboration with the designmanager. • Developed e-commerce recommendations, web development that were implemented to increase user availability, checkout optimizations and more. • Landing pages have been optimized based on markets to increase the digital presence, which has also reduced costs in paid marketing and driven growth in organic search. • Was managing and working operationally with all digital marketing channels such as SoMe. Show less

Digital Manager

• Jan 2019 - Jul 2019

Åhlen's associated to Axel Johnson Group started their subsidiary BeautyBargain where I got involved early in the process as a Digital Manager, with the mission to launch a functional website. Accomplishments: - Launched a functional e-commerce website under a tight deadline and according to schedule. - Introduced and produced documents and templates for the department to easily work with products from purchase, to business system, to e-commerce (PIM) visibility. - Project led multi projects and implemented all the necessary systems required to run an e-commerce, payment system, distributors and more. - Menu structure from a user-friendly perspective that from a search behavior perspective also lifts demand. - Established the company's presence in all of Google's services such as Google Ads, Google Tag Manager, Google Analytics, Search Console, Business Manager and more relevant to digital Marketing. - Set up important metrics in Google Analytics to follow up KPIs and put a strategy forward. Show less

Digital Traffic Manager Nordic

• May 2018 - Jan 2019

Yves Rocher - an international cosmetics company conducted globally in over 40 countries. As a Digital Traffic Manager Nordic I was responsible for the Nordic market. Result: • Managing, setting clear goals/KPIs and follow up both agencies and in-house. • Set budget and forecast with a high budget responsibility to reach set targets. • Overall strategic for digital info channels such as SEM, Social Media, Display, Remarketing, Affiliate Marketing and more. • Introduced simplified work processes and routines to effectively work forward towards a shared vision. • Set an 3-year strategy and activities relevant to brand and overall business plan with the goal of increasing traffic and online sales. • Analysis, monitoring and reporting was a daily routine. • Preparation of site change (migration) of content, strategy and budget allocation. Show less

Online Marketing Specialist/ Digital Marketing

• Oct 2016 - May 2018

Result: • Organic Search: Sessions increased with 80% and revenue 700%. • Paid Search: Sessions increased with 130% and revenue 493%. • Social Media: Sessions increased with 150% and revenue 1320%. • E-mail: Sessions increased with 100% and revenue increased with 1078%. • Google Analytics & GTM. Daily working in Google Analytics, where I follow up on KPIs eg. Conversion, revenue, CPA & CR. • YouTube: Creation and enabled YouTube channels for our three stores. • Content: Produced movies which were used in the Facebook, Instagram and YouTube. Venue Retail Group works in the Retail industry and is a leading player in travel & accessories, shoes & accessories with approximately 135 stores in Sweden and Norway. As a digital marketer, I have the overall responsibility of the SEO, SEM and Social Media activities, where I worked both on an operational basis, as well as on an analytical level. I have been working at Venue Retail Group throughout the digital transformation of our three e-commerce stores; which has lead to a great increase in traffic and sales within the first year (https://www.di.se/nyheter/venue-retail-group-okade-vinsten-kraftigt/.). In addition, I had budget responsibility for the paid digital channels where I lowered costs and increased revenue. I was creating all the SEO and SEM content on the three platforms, both in Swedish and Norwegian, including development of the strategy within these areas. I built the AdWords account from scratch, having full responsibility of Google AdWords for all 3 web stores (shopping, search, video). Lowered the costs and increased revenue by optimization. Was managing the paid ads I Social Media marketing. Newsletter: Optimization, publishing and follow up of newsletters. Show less

Online Marketing Assistant

• Sep 2015 - Dec 2015

Together with an experienced SEO consultant, I implemented the SEO strategy from scratch for Zoundindustry's four e-commerce stores; Urbanears, Marshallheadphones, Coloud and Molami. Working closely with an experienced SEM Manager, where the move from ideas to execution was short, as well as a having budget responsibility, gave me a great foundation for the digital marketing area. Furthermore, I worked closely with the e-commerce team in regards to updating the website update, social media activities and CMS. I got insight in the entire value chain. Understanding the cycle from production to customer service was a great experience from the retail industry that I bring with me into future opportunities. Show less

Marketing Assistant / Project Manager

• Jun 2015 - Aug 2015

During my summerjob at Bythjul Norden AB, I got the opportunity to work with projects, a role that I felt both comfortable and natural in. I planned and produced movies with editorial, which made me develop my organisational skills. Furthermore, I worked with SEO, SEM and YouTube campaigns. During my summerjob at Bythjul Norden AB, I got the opportunity to work with projects, a role that I felt both comfortable and natural in. I planned and produced movies with editorial, which made me develop my organisational skills. Furthermore, I worked with SEO, SEM and YouTube campaigns.

Marketing Strategist

• Mar 2015 - May 2015

During my internship at the media agency Web Guide Partner, I worked as a Marketing Strategist with the goal to reach more customers, gaining a better market position and increase sales. Developing an action plan in order to reach the set goals, was very satisfying. On a day to day basis, I enabled created videos used as content for digital marketing, I created blog posts, as well as managing the Facebook and YouTube account. During my internship at the media agency Web Guide Partner, I worked as a Marketing Strategist with the goal to reach more customers, gaining a better market position and increase sales. Developing an action plan in order to reach the set goals, was very satisfying. On a day to day basis, I enabled created videos used as content for digital marketing, I created blog posts, as well as managing the Facebook and YouTube account.

International host/correspondent

• Sep 2012 - Aug 2014

As a very creative, social person and with a dream of becoming a reporter I worked as an international host/correspondent for international bloggers and magazines from Los Angeles and New York, such as American Gentleman Magazine & Fashionbuzznow.com. My job was to report about the fashion week in Copenhagen. I organized and planned meetings with well-known designers to participate in their fashion shows and to interview them about the Scandinavian fashion. The result became a movie that I filmed and edited on my own. Show less